Discussion Questions - Assignment Example

Market Segmentation, Targeting and Positioning In segmentation and targeting, how can Godly principles ensure that we will offer value to market segments of interest?Market segmentation is the process of partitioning the consumer market into subsets or segments of consumers with similar need (Pride & Ferrell, 2006). This is closely followed by development of precise strategies aimed at these segments in what is referred to as targeting. Employing godly principles of marketing can ensure that a business offers value to marketing.

A business that employs godly principles will ensure that it provides quality products to their customers at all times. The Bible condemns laziness and thus, the business will always be open to serve customers much to their satisfaction. Businesses found on godly principles embrace concepts such as commitment, diligence, honesty, kindness, excellence and others. By upholding such values, the business will ensure that its products are of high value and satisfy customers’ needs. These are values that most people appreciate in business.

Such values can earn a business loyalty from its customers.How do our words and deeds as marketers secure a favored place in the minds of consumers?Positioning involves influencing perceptions of customers about a product (Pride & Ferrell, 2006). To a marketer, not only are words necessary, but also deeds or actions to supplement the words. Words are important since they enable the marketer persuade customers to purchase a product or act in a certain manner. A marketer must choose words carefully so that they can be pleasing as well as convincing to the customer (Pride & Ferrell, 2006).

Words must be complemented by the appropriate actions. If this does not occur, customers may level criticism against the business. In order to retain customers, actions must supplement what the words promised to deliver. If customers do not get what was promised by mere words, they will most probably spread criticism by telling others. This may tarnish the business’s image in the eyes of potential customers.ReferencePride, W. M., & Ferrell, O. C. (2006). Marketing: Concepts and strategies.

Boston: Houghton Mifflin Co.