Executive summary - Assignment Example

Executive summary-Gripper Company The world is changing all around us; in order to thrive in business over many years, we must look ahead and understand the trends and forces that may shape ours business and move swiftly for the preparation of what is to come. This can be achieved mainly by introducing new products into the market to meet the needs of the people and address every problem. Vision Our vision is to be world’s most customer centered company; to bring up a place where people can come to discover and find something that would save their lives, prevent injuries and protect the economy of a country.

Mission Gripper company roadmap starts with our specific mission, which is lasting. It declares our purpose as an organization and serves as the standard against which we assess our decisions and actions. Our mission is to improve safety in the world; to inspire optimism and happy moments and to create a value and make the difference.GoalsOur goal is to become the leading anti-slippery product manufacturer in the world and to win customer’s loyalty and trust. ObjectivesOur core objectives are to increase sales over the next two years, to improve our gross margin over the current line of product and maintain the level, to meet the market demand at a high gross margin.

Strategies - near and long termOur near and long term goals is the Growth of our company with the development of new and quality products, moving our operations to many countries, selling products at a cheap price and producing quality products over our rivals. Company’s (Department’s) current status/stageGripper Company is a regional company that sells its products on wholesale to its retail customers. The percentage of our gross margin is above average with many customers coming from within the country.

The company hopes to become an international company within two years. Product DescriptionIt is an anti-slip treatment that is proven to make wet floors slip resistant. It brings about non-slip tile floors, bathtubs, or non-slippery shower floors in minutes. It prevents slip-fall accidents in bathrooms, kitchens, workplaces hotels or anywhere with a slippery tile floor (Pinson and Linda 99). Technical advantageIt has been proven to be the best technique to prevent slip-falls in its simplest way.

It is a kind of treatment that rinses and mops off to fix slippery floors forever. Customer DefinitionWe are targeting customers from all over the world. Our customers can be anybody who has a tilled floor in their homes or in their business places. Customer benefitCustomers can place orders online for a quick and convenient way. Customers are guaranteed of their safety from slip-falls. Financial Pro-forma summary- year 1 by month JulAugSepOctLicenses$4,000$4,000$4,000$4,000Maintenance$6,000$7,000$11,000$12,000Sales$13,000$14,000$15,000$20,000Cost of goods sold 500600600600Gross profit$12,000$13,000$14,500$19.

450“Dollars” Required in Meeting ObjectivesThe company requires an approximated amount of $1000, 000 to meet the laid down objectives. This would ensure the establishment of all strategies. Investor Benefit All persons are invited to invest in the company. Investors would enjoy a free discount on every product bout upon their membership. Work citedPinson, Linda. Anatomy of a Business Plan: A Step-by-Step Guide to Building the Business and Securing Your Companys Future. Tustin, CA: Out of Your Mind & into the Marketplace, 2008. Print.