EHarmonys Position in the Market - Assignment Example

The short registration process allowed people to register and specify what they were looking for, and feedback would allow them to be part of the revolution (Piskorski, Halaburda, and Smith 9).

The fact that some of eHarmony’s competition had other online businesses made the business base a little trickier. Match, considered as eHarmony’s major competition, had other online businesses that people trusted and relied on for various activities. This worked toward increasing the number of customers that embraced their services. The expansion the company worked on overseas made it easy to acquire customers from different regions. The competition also focused on services and products that were similar to eHarmony (Piskorski, Halaburda, and Smith 11). This made the company face serious competition that it had not witnessed during its inception.

Waldorf would have to go for the final option. The rapid expansion option would work toward broadening the consumer base the company already has. The fact that they would have to venture into a different region may ensure that their products and services are accepted by more people seeking short and long-term preferences when it came to courting and relations. The final option also assumes that failure to expand might allow competitors in the same business to capitalize and eventually, lock them out of that market (Piskorski, Halaburda, and Smith 14). The patterns recorded in the US can be used because people tend to emulate what happens in the United States. However, more research must be conducted to find out the exact patterns that may be exhibited in these new regions. Read More