The End of Business As Usual by Brain Solis - Book Report/Review Example

Other an open topic. you just follow the instructions to identify a topic Introduction The Book, The End of Business As Usual is written by Brain Solis. He was born in America on December 8, 1970. At present he is the resident of Red City, California, US. He is author of several books including the best selling and award winning titles. He is a Principle Analyst at Altimeter Group. Altimeter Group is a research based advisory firm helping enterprise organizations understand how dispute technology impacts employees customers, and markets. Brain Solis was focused in his work over the last 14 years on studying the effects of new media on business, marketing, publishing, and culture. He is also the author of “the industry reference guide to building and measuring success via the social web”. This book is a new era of business and consumerism. It gives every company the lesson about how to play a role in the business world and how to define social networking in its business The End of Business examines each an every portion of today’s complex business world and how it is affecting on the business. According to that consumers are also changing their view and style of getting information and clearing their quarries. They want to be involved in such a platform where they can easily communicate with the person or organization they want. Now-a-days social networking has changed the way for a business house to be communicated with their customer. This direct communication directly influence in the quick decisions taken by the company. With platforms like Twitter, Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs-creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages. However, use of the tools does not guarantee that people will listen. Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit to one individual and the customers. So, one must engage this in a meaningful and advantageous conversation, empowering them as true participants in the marketing and service efforts. Social and participatory media helps in successful move for any modern business, and with this book, one will find out how to: Creation of online space has become very essential for any company as it reflects how responsible the firm is towards its customers. Establish an organizational structure that constantly targets the next new media trend. This online network helps customers to come in the same platform with its concerned company and a relation can be created in this way. This book will help in adopting the market needs and trends based on the invaluable connections according to their domains. There are thousands of customers who want to know about the business from the mouth of the company owner. They want to know more about the growth, vision, and the target of the company. It’s the minimum ante to create a vibrant and online community. When a company select this type of way to communicate with its consumer it will naturally build a good relation with its customers which will increase the growth of the business. This book will change the way one view the world of business, from sales and marketing to customer service and product development to leadership and culture. Today’s market trend The mobile web, social media, gamification, real-time has focused everyone to rewrite the way one think about and run his/her own business. Today’s world is very much fast and people are concuss about what is happening around. This is the reason why today’s people are so much website and social media oriented. But now the need to decipher the significance of this behavior is required and understands whether the social and mobile web is headed. At the heart of all of this, a new breed of consumer is emerging, and they are changing the very foundation of business. Findings The End of Business As Usual explains every opportunities of recent business world. The changes that are taking place in the mind of the customer, the demand of the customer regarding the media information, and the efficiency what they want from the company every thing is described in a well manner in the book. The book has the power to change the view the today’s business world, from sales and marketing to customer service and product development to leadership and culture. The analysis of the book includes: In case of every business consumer is a very vital element. This is so because by this element companies achieve their growth in the market. This new type of connection is a form of improving the performance of standard of the business. Create an environment of trust in the mind of the customer as well as the whole world. Winning the heart and minds of customers with new media experiences will help to turn those customers into the most valuable sales force. In these social sites customers will share both their experience both good and bad. This social media site influence a lot to customers mind. So every company must take this concept seriously. The End of Business As Usual helps people to understand that to be successful in the business one need to see what other competitors are not doing. This thing is important because to sustain in respect of long run in the market a business house has to concentrate on new inventions to satisfy their existing customer as well as to attract the new people towards their product. In this regard it is very important to know what the competitors are coming with. This is so because sustaining in present market is very important and if other company attracts customers more than that can result in a big loss for any size of business. Innovation has always changed the business landscape. People expect to access information anywhere, any time and on any device. Collaborative, cloud and video technologies are mainly leading this change. So from this book business people will come to know that who much important is to be related with its consumers in now-a-days world. If company is not willing to do so then it will create a negative impression in the mind of the customer. Most of the consumer will take this matter in this way that the company is not at all aware about the quarries and interest of them and are least bother about them. So it is very important for any company to concentrate in this particular matter. None of the business enterprise can afford to sacrifice their own consumers’ faith on them. Now coming in social media and being aware about the consumer is that’s why so important. This book contain an in depth look at emerging connected consumer landscape, its impact on the business and what companies can do to adopt and lead. The Authors words about the book According to Brain Solis, the Mobile web, social media, gamification, real-time-are changing the landscape for the business and consumerism. Consumers are connecting and connected and as a result, they are becoming increasingly empowered and influential. However connected consumers discover, share, and communicate is different than their traditional counterparts and requires business to rethink their approach. The organization , to adopt these needs, to examine the impact of technology on consumer behavior and to understand its affect on how connected consumer make decisions and influence the decisions of their peers. That’s what the book is about. The End of Business As Usual tells how a company can explore new opportunities from this advanced technological world and can come into attention of not only their own customer but to new prospective customers also. Inspiration of the author The inspiration of the author has come from two point. Those are today’s media ant technology culture by which customers are very much affected. The second point was, he looks the needs, frustrations, and opportunities within the consumer landscape to measure the gap between businesses and the people they want to ready. It was hard not to be empathetic. When he looked at the movement that are springing up all around the world, it was clear to him that their needs are unheard or worse, unmet. Companies those do not give importance on all these matters can loose their position in the market and in long run it will be very difficult for those firm to survive even. How this book is beneficial The main story of the book does not only tells about how social media is important in today’s business world but it also helps the companies how to gain success and profit. The End of Business Usual makes the case that the need for business transformation is bigger than social media and more important than just connecting or communicating with consumers in social network for executives to realize the differences between traditional and connected consumers. The firms, if want to survive , must emphasize on the type of the customer they have according to the company’s goal. The book tells us about how leading companies are finding success with connected customers. The lessons, case studies, and best practices contained within will help readers earn the support of the organizational leaders by identifying growth opportunities and prioritizing where to invest time and resources. The end result is creating an adaptive foundation for businesses to not only build relationships with connected customers, but improve customer and employee relationships overall. Conclusion In today’s business world there are end number changes happening every second among them the biggest change includes mobile web, social media, gamification, and real-time everything. These are the elements which have challenged business to think differently. This book analyzes those challenging changes which will guide the business in dealing successfully in the future. The book takes the initiative of changing the mindset consumer at large consumer. Here in this book, technology plays the role in changing the consumer behavior and this change influences the decisions and actions of them. It also gives business guidance about the new opportunities that may arise due to these changes. The total content of the book is of 300 pages. The entire book is containing the latest and revised trends of todays business world. Unveils. While going through the book one must go through the behavioral changes that l change the view of any reader. Now-a-days people are spending their maximum time in social networking sites because there are lots and lots of reason for them to be there. All the person they want to talk or want to be in touch like- friends, family, and known one all are connected there. This graph represents that relationship today’s are maintain more through online. This information represents how much people are in social media. Actually, it attracts people to come online. Today’s media channels are basically form online and the nature of their connections define the paths information and content to travel beyond their intended medium. All the television programs can be watched through tweets. News do not come in breaking form now. Even the online videos are networks are no longer just temporary distraction. In case of local business, they are gaining very much by giving advertisement in those sites. So it can be concluded by saying that this book is not only saying that business concerns must move their business in social media, but it also says that technology must be involved in every part of business as today’s world is very much focused in innovation and improved life. No matter what kind of business it is, but for every businessman the target is common people. So for success it is very important to understand what is the mind set of today’s customer. References:- Solis. B, (No Date). The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution. Retreived From http://www.amazon.com/The-End-Business-Usual-Revolution/dp/1118077555/ref=sr_1_3?ie=UTF8&qid=1389026235&sr=8-3&keywords=brian+solis. Read More