Investments and Assessments - Research Paper Example

INVESTMENTS AND ASSESSMENTS Marriott Company has seen corporate social responsibility as one of its key areas of business operations. To this end, the company has given back to society through several means and avenues. The use of sustainability for the attainment of a green environment has been one of the ways the company has made its self useful to society. The company has also been involved in philanthropic donations including donations made to natural disaster victims such as in the case of Hurricane Katrina (Nonis and Cathy, 2001).

In order to ensure that the corporate social responsibility efforts put in by the company yield needed results, the company has its own assessment mechanisms that it uses in measuring the effectiveness of the programs. Commonly, the company would use a qualitative assessment test that compares the corporate social responsibility goals with the larger company business plan to ensure that there is a relation or positive link. Given that the company has set business plans and strategies of becoming a market leader and also expand its profit base, the financial successes and expanded growth experienced by the company in the last five years makes the company conclude that its corporate social responsibility has yielded positive results (Norberg, 2000).

From the 2012 sustainability report published by Marriott Company, it can be seen that as many of the company stakeholders that were identified as possible expressed positive sentiments about the impact that the company’s corporate social responsibilities through sustainability is making (Marriott, 2012). This is because the patronizing populace has been identified as people who have become more concerned about the need to trade with sustainability oriented companies and so they have responded to the company’s quest by increasing their patronage of the company’s services and products offered.

It can therefore be seen that there exists no differences in the opinions expressed by stakeholders as against the one expressed by the company.REFERENCE LISTMarriott Company. 2011/2012 Sustainability Report. Accessed February 23, 2013 from http://www.marriott.com/Multimedia/PDF/CorporateResponsibility/MarriottSustainabilityReport_2011and2012condensed4MB.pdfNonis, S. and Cathy S. (2001). Personal Value Profiles and Ethical Business Decisions. Journal of Education for Business, 76 (5): 251–256.

Norberg, H. M. (2000). Use of Collective Trademarks in Consumers Choice of Foods—Preliminary Results. Okonomisk Fiskeriforskning, 10 (2): 144–161.