Discussion Question 1 Week 8 - Assignment Example

Discussion Questions Businesses come up with marketing strategies in order to aid in creating awareness and be reputable among the public. Not all marketing strategies and advert are successful. Some of them may end up being perceived badly thus leading to adverse publicity. Some other times, organizations may be involved in activities that may tarnish the reputation of the company (Kurtz & Boon, 2008). Recently, Cartoon Network faced some adverse publicity after one of its adverts went wild. The company had hanged blinking electronic signs around various cities in United States.

People hardly noticed them, and in most of the cities, the police had the signs removed (MacMillan, 2007). In Boston, the advert took a bizarre turn where commuters and the residents mistook the signs as explosive devices. This caused a lot of havoc in the town.In reference to Lamb et al (2011), Cartoon network had failed to notify the residents and commuters about the prank. Structuring and sustaining relationships with an organization’s consumers are a fundamental aspect of public relations.

Different types of advertising and creating awareness such as use of brochures, newsletters and press releases have been used to create and enhance relationships with the public. In promotion, an organization should not fail to plan. Promotion planning involves identifying a target market, making a budget and coming up with an appropriate advertisement. Cartoon network’s target market is the kids and the best way would have been to organize for a kid’s fun day or to come up with an audio visual advert that is appealing to kids.

Promotion is an imperative aspect of an organization. Promotion aids in informing, influencing and persuading consumers’ purchase decision (Lamb et al., 2011). Different promotional strategies have different aims though they all seek to improve consumer demand. Pet Airways relies on the publicity of the owners, Binder and Wiesel, who featured in television shows, in addition to magazines and newspapers. These advertising tools helped create awareness of their company and the services they offer.

Since there is no independent airline that transports pets alone, Pet airways got more publicity quickly. The discounts and other advantages for using the airline are another factor that substantially facilitates its expansion. However, increased publicity through sponsorships, advertising and public relations may enable the company serve more cities.\ReferencesKurtz, D. L., & Boone, L. E. (2008). Contempoirary Business. (12th ed.). Cengage Learning. Lamb, C., Hair, J. F., & McDaniel, C. (2011).

Essentials of Marketing. (7th ed.). Cengage Learning. MacMillan, D. (2007, February 9). Guerila Marketing Gone Wild. Business week (Boston), Retrieved from http://www.businessweek.com