Strategic plan - Research Paper Example

Strategic Plan There is the recognition that a control and feedback system is necessary to keep the organization on track with the strategic plan. The nature of the control and feedback system implements systems theory as a means of considering the comprehensive elements of organizational behavior (Kilian, p. 32. Classical control theory considers that a feedback is implemented as a means of controlling states or outputs of a dynamical system (Goodwin, p. 10). Fig. 1 demonstrates a traditional feedback system as articulated in technical terminology. Fig. 1 Feedback LoopWhile open and closed feedback systems structures are oftentimes implemented in engineering processes, one recognizes that they are similarly implemented in terms of organizational processes.

It is within this mode of understanding that a feedback system is a necessary strategic advantage for One International Airline. Perhaps the most overarching strategic consideration for One International Airline is the implementation of a feedback control system in terms of customer satisfaction. Within this spectrum of understanding a number of systematic approaches are recommended. As the airline experience is a structured process the organization must develop a survey mechanism that systematically articulates all the elements of the customer experience.

This survey can then be implemented as a means of gaining direct insight into organizational strengths and weaknesses. Within the control system structure customers will be contacted through telephone and email communication methods and asked to take a voluntary survey. These surveys can be implemented towards the end of the on-flight experience. Additionally, focus groups can be gathered and these survey mechanisms implemented. The recognition of multiple inputs from survey respondents follows general quantitative statistical understandings that recognize gaining a valid and unbiased sample requires a multidimensional approach.

As these responses are then collated the organization will have a strong understanding of organizational strengths and weaknesses that can be recycled into the organization’s control system and specific changes to the customer experience implemented. While the control system is primarily recommended as a strategic input from customer survey mechanisms, it is also recommended that the organization implement this process from inter-organizational elements. As the report has noted that a reduction in operating costs is necessary to remain competitive within the airline industry, this element can function as one of the survey considerations.

Additionally, marketing and airline restructuring are considered central areas of concern. These areas can implement specific control feedback systems as a means of sharpening organizational efficiency. In conclusion, this section has recommended the implementation of a control feedback system within One International Airline as a means of improving organizational efficiency and customer satisfaction. Within this spectrum of understanding it is recommended that the organization examine the customer experience in terms of a systematic process.

This process then comes to constitute the control system. Specific nodes within this control system then come to constitute survey responses that function as customer inputs through survey responses. Positive and negative responses then constitute the fundamental impetus for organizational change. In addition to customer-centric control systems, inter-organizational control systems are recommended to target lower operating costs, marketing strategy, and organizational restructuring. ReferencesGoodwin, Graham.

Control System Design. Prentice Hall. 2001. Kilian, Christopher. Modern Control Technology. Thompson Delmar Learning. 2005.