CHECK THESE SAMPLES OF Brand Extension as a Strategy for Reducing Risks
The internationalization strategy to be pursued should be chosen carefully in order to determine the best approach in the luxury fashion product market.... The future of companies like Ralph Lauren and Carolina Herrera and other fashion retailers lies in the internalization strategy.... The global fashion brand has caused most of the people to look for the most successful brands like the Ralph Lauren and Carolina Herrera.... Many domestic markets have been saturated by local brand leading to lessening of profits....
8 Pages
(2000 words)
Research Paper
In addition to this, the organization implemented economic pricing strategy for the products.... A description of the organisational context Ferrero Rocher is the product as well as the brand extension of parenting company Ferrero SpA.... However, the organizations' business expansion strategy can get affected due to several risks that are associated with the business operations in international market place.... International business expansion strategy has become one of the profitable and important business growth strategies of several leading multinational business organizations....
12 Pages
(3000 words)
Essay
There are certain factors that have already been discussed and now it centers on the marketing strategy for Lexus GS.... There are certain factors that have already been discussed and now it centers on the marketing strategy for Lexus GS.... Both primary demand and selective demand will be focused upon the UAE market and one will be selected as a marketing strategy for Lexus.... In the paper “The Strategic Route of Lexus” the author analyzes huge potential in the global market of the brand Lexus and the opportunity, which can be captured properly with an appropriate marketing strategy....
10 Pages
(2500 words)
Term Paper
Existing consumer awareness renders brand extension as viable strategy compared to introduction of new brands in the market.... Part IILine Extension Advantages and Disadvantages Line extension strategy is advantageous to the company because of its low cost and risks involved compared to conventional strategies such as creation of new brands in the same line.... M sport exhaust system, which is a motor-racing inspired device, helps in reducing the exhaust backpressure and assist the acoustics of the V8 power unit when the vehicle accelerates or decelerates (Bragman 1)....
2 Pages
(500 words)
Assignment
This paper “The Role of Product Feature Similarity and Brand Concept Consistency” is a critical analysis of the purpose, implementation, advantages, and disadvantages of brand extension.... It highlights the brand extension applied by Coca-Cola, Unilever, and GlaxoSmithKline among others.... The brand extension may also be used to market a modified product of the core brand.... Companies such as Microsoft have used this strategy whereby they provide all that is needed in the market through brand extension thereby barring potential organizations from entry....
10 Pages
(2500 words)
Dissertation
In their communication strategy, they need to combine selectivity, elitism, and rarity.... The Internet is a complementary tool in communication strategy and the critical objective is to inform, educate and persuade.... For luxury brands such as Dunhill, the challenge will be to keep the aspirational aspects of the brand and products alive while allowing more accessibility to extend the brand, defining mature retailing concepts, focusing on service quality and most importantly taking into account customers satisfaction....
11 Pages
(2750 words)
Case Study
Hence the concept of branding and brand image has been given due importance by marketers who are spending billions of dollars every year to maintain a favorable positioning of their brands in the consumer markets.... Any effect on the brand image could lead to disastrous consequences for a firm as the mindset of the consumer depends on the brand image of a product.... Brands like Coke and Pepsi are being valued at billions just because of their favorable brand image....
9 Pages
(2250 words)
Essay
In order to understand the concept of corporate value, it is important to understand issues of perceived risks and the required investment (Bender & Ward 2009 p 4).... This essay will focus on determining how financial strategies can be used to identify and exploit value-creating opportunities, the relationship between perceived risks and returns, the financial instruments to be used at each stage of the company's life cycle and why, the limitations of the product life cycle and how the port's model can be incorporated in the Product life cycle....
13 Pages
(3250 words)
Term Paper