International Business Table of Contents Table of Contents 2 Executive Summary 3 Introduction 4 Samsung: A Brief Overview 5 International Business Environment and Domestic Business Environment: A comparison 6 Challenges of Samsung in the Global Market Place 7 Samsung’s Approach to Cope up with Competitors 9 Implication of these Differences 12 Optimum Methods of Organization Management and Effective Communication System 13 Conclusion 15 15 Reference List 16 Executive Summary International business is often dubbed as the business activity that takes place across the national borders…
Download file to see previous pages...
However, the big question is what is the reason that made companies to take their venture on the global scale? The answer is not just the intention of the companies to expand the business volume, but companies are actually experiencing extreme difficulties to sustain in the market place with only domestic operation. Thus, international business not only worked as a factor that helped in business expansion but acted as a saviour of business as well. Moreover, the opening of the world economy and globalization has fostered the companies to embrace international expansion. The study intended to investigate about the features of international business environment and the way it differs from the domestic business environment. In addition, it also tried to assess how the chosen company Samsung deals with competition in the overseas market. The key findings of the study are that Samsung generally uses competitive pricing, mass targeting and product differentiation strategy to deal with the competition of overseas market. Introduction The notion of international business can be traced back to the early 1960s. During this epoch, several multinational enterprises emerged as a centre of focus and interest for the economists as well as general public. Majority of the literature from this era has been able to provide only a time bound perspective about this phenomenon (Campbell, 2009; Kapil, 2011). Paradoxically, economist of this phase treated multinationals as the by-products of the post world war II. It has resulted into global financial integration, improved the communication system and along with that developed the transportation technologies. From the point of view of common people, international business was seen as a way of making business expansion (Dooley, Guy, Goymer, Richards and Richards, 2006). Since that phase, the impact of international business on the global economy was phenomenal. Companies that started to operate on a global scale were truly signified as ‘multinationals’ (Nelson, 1999; Onkvisit and Shaw, 2004). With the expansion of European and East Asian firms in the international markets, a new cross-national strategic partnership came into existence. The historiography of global enterprises was tremendously enriched by some of the eminent scholars such as Mira Wilkins, D. K. Fieldhouse, Peter Hertner, Shin'ichiYonekawa, among others, who not only threw light on the origins of multinational business on the twentieth century, but have also linked their scholarly works with the wider reinterpretations of the business evolution dynamics. One of the interesting facts of international business is that since the 1960s, the international business environment is being controlled by a single country thereby reflecting a single - nation dominance (Clifton, 2012). For example, the phase of 1880 to 1914 was dominated by the United Kingdom, whereas 1950s and 1960s were dominated by the United States. However, the scenario drastically changed after the 1960s as the world experienced continual growth of the multinational operation and reflected a steady shift in the external factors
...Download file to see next pagesRead More
Cite this document
(“International Business Assignment Example | Topics and Well Written Essays - 4500 words”, n.d.)
Retrieved from https://studentshare.org/business/1485628-international-business
(International Business Assignment Example | Topics and Well Written Essays - 4500 Words)
“International Business Assignment Example | Topics and Well Written Essays - 4500 Words”, n.d. https://studentshare.org/business/1485628-international-business.
Your company popularity in your area of operation has attracted our interest to have a joint venture. To be successful in United Arab Emirates, we will offer support in the following areas. To start with, we will grant you with the relevant resources required in international investments.
The country was previously renowned for its massive oil reserves. However, the nation has diversified its economy by creating business hubs in Abu Dhabi and Dubai. These hubs have attracted massive investment into Middle East and UAE.
On the other hand, international business is the exchange of goods, services, technology and capital for the same or monies worth at a profit across the borders of countries (Adekola & Sergi, 2007). Orchestrated by the imprint of an ethnically homogeneous Islam community the United Arab Emirates has no infrequent ethnic tensions.
After this point the topic of supporting the current customer will be covered and a discussion on what would be the best path for growth for Ventus. ENTRANCE/EXPANSION INTO THE DATA SEGMENT Growth of the Market Difficulties Global Economic Downturn Wait and See In regards to entrance/expansion into the data segment there are a number of considerations that need to be made.
Increasingly, rapid technology lifecycles has increased competition among countries as to who can produce the best in the market hence the need to employ competitive marketing and business strategies (Dole, 2003)
This paper will deal with Dell Inc. as a computer hardware and software company.
ntil the 1980s, Coca Cola’s business strategy could be summed up as one of substantial localization as seen in its local operations with high levels of independence. The company operates with a flexible organizational structure whose top is the corporate segment. The corporate
For example, working in international business in Turkey is totally different compared to the United States of America (DRS, 2012). Consequently, if we look at the geographical hardships in terms of climate, Turkey is hotter than USA. Therefore a person working in
in the information technology .The use and the popularity of face book has increased throughout the world and it is spreading globally that is widening and expanding the free and smooth flow of the information. Face book is being considered as the important part of the
In a contemporary world that is dynamic and full of opportunities, opinion and views held by a multinational company don’t just vary in the United States but throughout the world (Heenan et al., 17). My view of the multinational company is expensive, but I tie it broadly to the attitudes of the executive, internal structures, and operations.
1 Pages(250 words)Assignment
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Assignment on topic International Business for FREE!