Final Strategic Plan - Research Paper Example

Selection of Locations – a Great Strategic Importance The company has already taken a strategic decision to begin these outlets in the high-income Silicon Valley (Santa Clara County) region. The company will open at least two shops in San Jose, the epicenter of Silicon Valley that currently leads other towns in the US with the median household income in excess of $83,000. Moreover, the area has a strong population of over 1.5 million highly educated rich class Asians mainly from India, Pakistan, China, Korea, Malaysia who are most likely to patronage the products of the company without much inhibitions for they do not need any elaborate introduction to these tropical fruits as they have already consumed them in their life sometime in the past.

Brand Strengthening – An Important Marketing Strategy The company has already planned to establish the brand mangoamla firmly across the region. High-profile publicity campaign will be organized through local newspaper advertisements, distributing small booklets describing health benefits of these fruits – especially antioxidant richness, their applications and uses in ancient health system (Aurved) explaining how they tone up the body’s immune system. . The company has decided to advertise on FM radio in San Jose targeting Asian population to make the brand a household name.

Promotional Strategy through Discounts/Incentives Vending machines will provide a unique code on each bill generated by it. On citing this code, the customer can avail 15 percent discount on the next buy. This will also help record the repeat customers who visit the shops. Customer Satisfaction Enhancement Strategy Before launching the products officially, the company has decided to involve professional tasters. They will not only do taste-fixing but fine tune the flavors of the products so that they get prompt acceptance.

It is very essential to satisfy the customers on taste. After deciding on the flavors, the products will be offered to the select class of people for their final feedbacks. The exercise is necessary and extremely important for immediate acceptance of the products after the launch to ensure that the market does not develop any bad reflection on the company’s products in the beginning itself. Customer Servicing with Minimal Wait Time Currently, time taken to service the customer is an important and critical criterion where satisfaction of the customer can be either won or lost.

Products will be dispensed through vending machines in 300 and 400 ml measurements with automatic billing system and recording. The servicing time including billing and recording will not take more than 90 seconds. It is also in the interest of the company to serve as many customers as possible to enhance the revenue of the company and that is how selection of the vending machines has been done to ensure that products are dispensed in the minimal possible time. Environmental Protection – a