How Cocooning Affecting the Consumer Behavior - Term Paper Example

The consumers are shielding themselves from the unpredictable and harsh realities of the outer world and are retreating into safe, cozy, and home-like environments. People are more looking at the home safe home concept. People and consumers have changed their buying habits because of the high fear of crimes and no longer like to shop after dark.

People are highly frightened by what they see. All the people are looking for developing safer ways to guard themselves against the mad world by burring themselves deeper into the more protective shells and the safe places like cocoons (Moe, 2012). Consumer behavior is changing at a rapid pace. These trends are presenting threats and opportunities to a large variety of organizations. With the changing lifestyle of people, the buying behavior of people is changing drastically. People are becoming more career-oriented and have very little time for shopping and other activities.

There is a high chance in the cultural trends of the consumer's buying behavior. The cocooning consumer behavior trend is taking high positions in this competitive marketplace. The behavior of the consumers is changing at a high pace. With the cocooning behavior taking place the organizations need to go online. The cocooning consumer behavior is promoting the online shopping trend, and this will take high priority in the coming period (Danziger, 2005). Cultural trends affecting consumer behavior With the changes in the buying patterns and the promotion of the cocooning behavior of the people there is a high increase in the online shopping behavior of the people.

People are all the markets are looking for a convenient way of shopping from the comfort of their homes. The organizations are looking for alternatives using which they can easily grab the customers and can entertain the customer's buying behavior. People buying behavior has changed drastically in recent years they have adopted several online buying means like fingertip shopping etc. people are looking for places that act as a cocoon for them. They want everything in the comfort of their homes.

The heart of every cocoon in the bedroom and the bath. People want places where they can easily distress and get recharged. Smart homes are the need of the day which can make the lives of the people easier. People are more attracted towards the ways which can make their shopping experience more pleasant and easy, as compared to the previous visiting system. People look at their lives as homes and gardens are the last places where they want to control their lives. People in the current market period want everything with a click.

They do not want to visit the stores and look for buying things. People are getting several options on the web for shopping, with the increase in the online shopping platform several organizations have come up for people to shop within the comfort of their homes. People can get anything they want from food to clothes electronics to cars etc, from their homes (Danziger, 2004).  

From the analysis of the above term cocooning it can be concluded that this trend in the behavior of the people has taken place drastically in the market and people are highly fallen towards it. Today the organizations have to launch their online business platform n order to grab the market and provide the customers with products and services in the comfort of their homes. Consumers are highly on the path of shielding themselves and creating a safe and home-like environment everywhere like the cocoons. People are finding creating offices and other places like home environment in order to feel like home always. It can also be concluded that with the increase in online business activities the consumer behavior is changing rapidly and buying behavior is highly moving toward the online trend.