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Memorandum business - Essay Example

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Introduction The present problem concerns reaching out to a wide base of customers and that too at a cost effective manner. Any product for that matter, in today’s world, needs to be marketed, and given the recent trends in the world of business on a worldwide level…
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Download file to see previous pages Thus, with the advent of the internet, the force of globalization made more sense to the firms and our planet has ever since become a “borderless world” (Ohmae, 1989). Also, clubbed with that has the force of the internet ushered in to the advantage of the business fraternity. Given that businesses have only become competitive with time, firms are all the more on the lookout for new as well as effective means to market their products and services. Added to that is the effect of globalization – a phenomenon that has propelled the firms across the sectors to market their products as well as services at a global level transcending borders and reach consumers at different parts of the world. In this context, since the internet has gained such a high level of popularity, it is imperative that the internet would emerge as a leading tool for marketing the products and services of firms. Thus the internet has emerged as one of the leading market places for marketing one’s products or services. Again, among the various tools available to marketers in order to market their products and services on the internet, social media marketing has indeed gained ground in recent years. There are obviously many advantages to doing so. A few prerequisites are also to be kept in mind. But, one thing is for sure – properly marketed products as well as services on Facebook have indeed fared very well. ...
also be made to the available literature on the topic so as to justify the reasons as to why is Facebook marketing beneficial for the business fraternity in general and Carolina Design in particular. As for the scope of the present report, it envisages catering to not only the firm under consideration but for that matter any business in the light of the popularity that Facebook marketing has gained over time. Also, in addition to that, the report covers the ways this can be made possible as well as the training needs within the firm along with the checklist that may enable this attempt to become a successful one. The salient conclusion drawn from the report supports the case of Facebook marketing and only makes the claim stronger that it is indeed required to make the marketing strategy for the firm even stronger and effective as well. Data Analysis How Can Facebook Help Business Facebook helps you connect with over 800 million users The popularity of Facebook can spread far and wide. According to a report published on the internet, the population of Facebook comes only third to the population of mighty as well as the most populous nations like China and India (Lur, 2010). This only cements the need for a presence of any firm on Facebook. This apart, one should also consider, while thinking from the point of view of a marketer, the immense opportunities it holds given the number of people or for that matter prospective customers a firm may be in a position to reach with the help of Facebook. Also, comes the possibility of a level of visibility that is eventually unprecedented for a firm unless one spends millions on marketing of its products as well as services on various media. How Do You Want People to View your Business It is imperative that marketing would involve ...Download file to see next pagesRead More
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