Nobody downloaded yet

Supply Chain Management in Whirlpool - Research Paper Example

Comments (0) Cite this document
Summary
Supply chain management in Whirlpool The Whirlpool Corporation is the U.S. based manufacturer of home appliances with headquarters in Michigan. Employing more than 80,000 employees, it manufactures and sells a wide range of home appliances under various brand names including Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, etc in around 170 countries…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.9% of users find it useful
Supply Chain Management in Whirlpool
Read TextPreview

Extract of sample "Supply Chain Management in Whirlpool"

Download file to see previous pages Unlike its competitors like Electrolux, LG and General Electric, majority of the Whirlpool's products undergoes some form of manufacturing inside U.S. Although, Whirlpool outsource their operations, it is done minimally, with majority of its manufacturing plants located in North America. Apart from this manufacturing segment of its supply chain, Whirlpool also has a widespread distribution network to supply or reach the product to the intended customer. This distribution network consists of factory based distribution centers or warehouses, from where the finished product reaches the regional distribution centers, and then to the local distribution centers, thus finally reaching retail outlets for the client to buy. (Cookie, 2008). With such extensive operations, Whirlpool had to have an optimized Supply Chain Management (SCM) to satisfy the customers, and emerge successful. Although, in early 2000’s, Whirlpool had problems in managing its supply chain, by implementing effective strategies and importantly by using Information technology (IT) tools, it has been able to strengthen its supply chain. Even after the acquisition of Maytag, Whirlpool continued to improve its supply chain by associating with strong players like Penske Logistics, who brought in more IT tools Porters’ five forces The bargaining power of the buyers has increased because now they have better information about the products, prices and their characteristics because of a lot of exposure about the company and its products through various mediums. In the case of Whirlpool also, the bargaining power of the buyers has accentuated and that is impacting its supply chain. So, to improve its supply chain, Whirlpool decided to first focus on the customer requirements, and then proceed from there, in a backward manner. With that focus, Whirlpool studied customers’ expectation and found they are “asking for accurate promises as a first requirement: "Give a date, hit a date."” (Lee, 2009, p.182). Because of this behavior of the buyers, Whirlpool understood they have to deliver products as soon as possible to the customers. “The supply chain needed to be able to get that appliance to [the consumer] within 48 hours,” (MacMilan, 2008). To fulfill this target, Whirlpool started incorporating technology in an accentuated manner in its supply chain. In that direction, Whirlpool also associated with number of suppliers in its supply chain, thereby increasing the bargaining power of the suppliers as well. Although, Whirlpool did not outsource its manufacturing operations, when it came to supply chain operations, it did not stress on conducting it in-house. After making thorough assessments regarding its extensive operations, Whirlpool decided to outsource the maintenance functions. Historically, its supply chain was divided into three parts, with Ryder Logistics handling supply of raw materials to the manufacturing plants and reaching the finished goods to its distribution centers, while ERX managed its regional distribution centers. (Bowman, n. d). For all these operations, Whirlpool had to supply its fleet of tractors and trailers, as well as manage it. That is when, Whirlpool overhauled its distribution strategy and decided to “transform its private fleet into a dedicated operation managed by an outsider”, with Penske Logistics coming into the picture. (Bowman, n. d). Penske Logistics with a wide range of IT ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Supply Chain Management in Whirlpool Research Paper”, n.d.)
Retrieved from https://studentshare.org/business/1443844-supply-chain-management-in-whirlpool
(Supply Chain Management in Whirlpool Research Paper)
https://studentshare.org/business/1443844-supply-chain-management-in-whirlpool.
“Supply Chain Management in Whirlpool Research Paper”, n.d. https://studentshare.org/business/1443844-supply-chain-management-in-whirlpool.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Supply Chain Management in Whirlpool

Supply Chain Management: DELL

...? [Teacher’s Supply Chain Management: DELL A. History and background of the organization, also including the types of products and product lines manufactured and industry in which the organization operates. In 1999 Dell was known to be one of the USA’s number one best PC selling companies and number two globally. Starting with only a 100 computers as a personal company of a student called Michael Dell; it has now turned into a company of over 35,000 employees with 25,000 million dollar sales in the year 2000. In 2005, Dell became world’s third most favorite company in an industry where IBM and HP are regarded as its biggest competitors (Manataki, 2007). Over the years Dell has slowly enhanced its portfolio and included products... . The basic...
9 Pages(2250 words)Term Paper

Purchasing & Supply Chain Management

... College: Purchasing and Supply Chain Management Introduction Blacks Leisure group is a British outdoor retailer that deals with a range of leisure products and services encompassing horse racing, casinos, water sports, fitness classes, bird watching, cinemas, land sports, music concerts, videogames, among others. These products falls into four major categories, namely, recreation, tourism, sports and hospitality. The group is currently running in one of the most competitive industries. In order for the Blacks to remain the market leaders, it is absolutely necessary for it to get acquainted with consumer preferences, industry trends and competition and also consumer preferences. This article shall focus on the matters regarding... the...
6 Pages(1500 words)Essay

Supply Chain Management

...?PepsiCo: Supply Chain Management PepsiCo is an American multinational corporation headquartered at New York. Even though the company is a world’s leading distributor in snacks, foods and beverages, it mainly focuses on the manufacture and distribution of a wide range of carbonated and non-carbonated beverages. The company functions with more than 1, 85,000 employees and has an average revenue of USD 43.25 billion. This paper will critically evaluate PepsiCo’s supply chain management in Indian market. Now in India, PepsiCo has 36 bottling plants among which 13 are company owned and 23 are owned by franchisees (‘Our corporate profile’, n....
2 Pages(500 words)Essay

Supply chain management

...this huge cost, and start ups today are fairly cost effective. One of the major issues that businesses face while switching to the ‘e’ channels is the fact that they can convert themselves to the same in isolation; however, the supply chain network does not allow isolated implementations to be a success (Ginkel, 1998, p. 313). For higher chances of a success i.e. to reduce the risk of failure, a business should move towards ‘e’ or any other channel in collaboration with its network of stakeholders, in particular its supply chain (Houlihan, 1985, p. 17). Traditional Supply Chain Mechanisms Traditionally, prior to the era of 80s,...
6 Pages(1500 words)Essay

Supply Chain Management

...?SUPPLY CHAIN MANAGEMENT SYSTEM Presently business firms are busy in streamlining their different business functions in order to enhance effectiveness and efficiency. Business firms are paying their full attention towards planning, controlling and designing of an efficient supply chain system. Now the business firms are not competing individually in the markets rather they are the part and parcel of different supply chain links. The only way in order to succeed in the market is that the business managers must have the ability to link different business networks or supply chain links in an effective and efficient way. Supply chain management (SCM) system is an integrated system in which different business processes are integrated... for...
4 Pages(1000 words)Essay

Supply chain management: Whirlpool

...? Supply Chain Management: Whirlpool Summary The home appliance manufacturing industry is worth over 17 billion US dollars in the US employing over 50 thousand people. The products of the industry include dishwashers, freezers, washing machines, ovens, air conditioners, clothes dryers, laundry equipment, and others (Snyder and Duarte, pp. 17-24). With the advent of IT, the competitive pressures on the four big players of the world, LG, GE, Whirlpool and Electrolux have increased. Whirlpool has a history of over a decade where it has established its brand name and expanded in many countries. Integration of IT in business has led to many...
6 Pages(1500 words)Term Paper

Supply chain management

..., a tactic which enables the speed with which products are taken to market (Gallaugher, 2008; Inditex Annual Report 2011). Transformation. Another key strategy is that Zara keeps tight control and flexibility over every link in its supply chain, keeping the bulk of manufacturing in-house rather than outsourcing them. While other companies begin with the designers who plan a year in advance, Zara store managers monitor what is selling daily and track current sales trends. They feed information on what customers need but can’t find to designers who create the designs and have them manufactured instantly. Throughout its process, the ‘fast fashion’ concept enables designs to reach production...
9 Pages(2250 words)Essay

Supply Chain Management. Green Supply Chain

...?Module Supply Chain and Operations Management Module Number: 214LON Module Kenny Tang Assessment 2: Individual Assignment The Concept of “green” Supply Chain Date of Submission: 29th of March 2013 by 5 p.m. Name: Darya Kachmazova Student ID: 4686426 Word count: 2116 over page Contents 1Introduction 3 2Discuss the environmental factors leading to the development of green supply chain. 3 3Discuss the main characteristics of green supply chain and/or the main issues green supply chain aims to deal with. 6 4Compare the differences between the traditional...
8 Pages(2000 words)Essay

Supply chain management

...million. It is at this time that the company resolved to always remain relevant in the market by embracing all the new initiatives in order to capture more clients. Literature review The book that gives a clear representation of the subject on chain supply theory is Slack, N., Brandon-Jones, A., Johnston, R. & Betts, A. 2012. Operations and process management. 3rd edn, Prentice Hall/ Financial Times, London. It analyzes some of the processes that have been used by Argos and other companies in inducing the innovations of technology. The mechanism is taken into consideration in terms of social, economic and environmental prospective through the supply...
6 Pages(1500 words)Essay

Supply Chain Management

...the literature addressing planning amidst two or more underlying stages of the supply chain, placing specific prominence on models that would provide themselves to total supply chain mode. Introduction Supply Chain management is described as the underlying natural expansion of the prevailing economizing and re-engineering undertaken by organizations. Economizing and corresponding re-engineering changed the enterprises into incline and connote competitive units through cost reduction and procedure simplifications (Lamberti et al, pp36-42). These operations entailed the optimization that takes the form of the number of...
6 Pages(1500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Supply Chain Management in Whirlpool for FREE!

Contact Us