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The Role of Nutrition Information in Influencing Consumer Choice - Literature review Example

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This literature review "The Role of Nutrition Information in Influencing Consumer Choice" shows that the ethical consumerism characterizes the contemporary age, where many industries come face to face with consumers whose purchase choices are influenced by the possession of information about the product…
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The Role of Nutrition Information in Influencing Consumer Choice
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Download file to see previous pages The strong association between nutrition and health, alongside the ever-rising problem of obesity, justify a study into nutrition consumerism. The main aim of this literature review is to explore the role of nutrition information in influencing consumer choices.
Objectives
The following objectives will guide this review of literature towards achieving the stated aim: To perform a prudent search for relevant literature detailing the role of nutritional information on consumer choices To review the literature noting highlights and emerging themes To arrive at a conclusion based on the literature review on the role of nutritional information on consumer choices Literature Review The approach followed for sourcing the literature involved a search for research and theoretical work through the key phrase “Role of Nutrition Information in influencing Consumer Choice.” The search was focused on a number of peer-reviewed journals for the research articles. Further, a look at the bibliographies of the journals was used to find more relevant literature. The sources selected for use were restricted to the last decade in order to ensure this literature review is up-to-date, valid and relevant. This review is organized into a number of themes; first, the general factors influencing consumer choices in nutrition purchases. The second theme entails front-of-package nutrition labeling, followed by nutrition labeling in (chain/fast food) restaurants. The fourth and last theme entails sources generally studying the role of nutrition labeling as a whole.
Factors determining Consumer Choices in Nutritional Purchases
A number of studies have explored the factors determining consumer choices when making food purchases. One of these is by Petrovichi and Ritson (2006) who investigated the factors that influence individual decisions to engage in dietary health preventative behavior in Romania. Conceptually, the close relationship between health and nutrition translates to an association of managing nutrition practices to prevent or manage health. The methodology adopted by the two researchers entailed face-to-face issuance of questionnaires to 485 adult respondents. This study established that the respondents’ health motivations, beliefs that diet choices have the capacity to prevent diseases, the financial status of households and the level of education influenced their nutrition and health and thus food purchase decisions. Ling and Horwath (2001) established that the perceived benefits of certain dietary products influenced consumer food purchase decisions. Through a cross-sectional telephone and mail survey, the scholars gathered data from 1200 households. They showed that the perceived benefits of fruits and vegetables in diet tipped the decisional balance towards purchasing these food items. Godwin, Speller-Henderson, and Thompson (2006) undertook a consumer survey involving 160 participants and established that knowledge about nutrition greatly influenced consumer preferences in food purchases; the majority of respondents perceived themselves as knowledgeable enough to understand nutrition labels and use these to make purchase decisions. ...Download file to see next pagesRead More
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