ELITECLEAN Institution Date Overview of EliteClean’s Operations Founded in 1995 by Tonny Hammond and Greg McKensie, EliteClean is a firm engaged in manufacturing and marketing of household appliances that includes tumble driers, washing machines, dishwashers, and range cookers…
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Their facilities are of high quality, a factor that makes the customers to demand for more products. Supply refers to flow and transformation of raw materials or services from the company that is the manufacturer through other channels like retailers to the consumer as well as money transfer. The interest of specializing in only one line of operation for instance, in EliteCleaning Company the supply is between the company and the retailers, influences the supply chain. Elite’s Supply Chain Supply chain entails all activities vital in delivering products to consumers. Supply chain within EliteClean involves production of different commodities by the manufacturing division in conjunction with R&D. Once the production is complete, products are sent to Regional Distribution Centres where categorization of the product is done in respect to different product lines. Each product line goes to the warehousing for storage after packaging from the factory. Package product the goes directly to the consumers who may be retailers, wholesalers, or final consumers. The following diagram illustrates the supply chain within EliteClean Company. Strengths and weakness of the Current supply Chains Strengths EliteClean’s supply chain aligns with business strategy where the basis of competition takes order of the process. This is enhanced through development of high quality goods to create competitive advantage. In addition, the firm has an overall market-winning criterion since the supply chain aligns to needs of the customers. The supply chain of this firm enables bundling of purchasing volume with other segments other than creating different lines of products. Consequently, this results into developed distribution channels that assure the firm of its global presence as well as strong relationship with key customers. It is also undisputable to note that supply chain within EliteClean is adaptive thereby enhancing the relationship between various departments and regions through regional distributional channels. Weaknesses Despite the many strengths enjoyed by EliteClean within its supply chain, the process suffers the weakness of not incorporating technology. Contemporary world is changing rapidly due to advancements and improvements in technology. So far, EliteClean’s supply chain does not incorporate technology. What’s more, this supply chain of the firm does not explicitly revise its strategies in respect to power positioning as well as new competitors. Since the firm produces different products, it would be more effective through enhancement of segmentation of customers. The retailers may demand a reduction in price an action that may reduce the company’s revel of income in their moneybag. These may occur because of the retailer claiming that the market demand of the product has gone down. Moreover, they may also insist that they are incurring many expenses in their running hence leading to reduced profitability. How the company can increase its services The company may increase its services by employing various measures that include selling of its cleaning products directly to the consumer. Consequently, there will be improved sales volume hence earning more income and profitability. EliteClean may also increase its services by conducting a market research directly to the consumers. Such market researches are to assist research and development department in identifying various concepts applicable in improving quality of products and services provided by
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