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The types of competitive strategies utilized by aerospace/defense companies in developing or emerging markets - Research Paper Example

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 This paper describes the most critical aspect of business strategy for aerospace and defense companies to succeed in emerging markets is to create distinction and differentiation in the products that is perhaps the key to capture a market size in emerging nations and markets…
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The types of competitive strategies utilized by aerospace/defense companies in developing or emerging markets
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Download file to see previous pages  The success of aerospace and defense firms are also linked to the strategy with which the firms handle the suppliers. This is important considering the fact that the companies in this sector are largely engaged in assembling with the original parts and types of equipment being procured from various suppliers. Therefore maintaining the good relationship with the supplier can also lead to an advantage for these companies (PriceWaterhouseCoopers, p.7). A suitable strategy in this regard can be to increase the number of overseas suppliers that would help in spreading out the risk of relying on single suppliers (National Defense University, p.9, 10). The global aerospace and defense industry is also affected by strategies like consolidation. Consolidations for entering a new market can help generate enough space for business organizations. This can also help reduce competition in the market and would also generate greater consolidation in the tough and competitive landscape of the industry. New products with modifications in product features that would come at a lower cost can actually help in generating competitive advantage in the new markets. Strategies like aggressive marketing tactics and cost advantage along with new and innovative products can largely enable market players to move beyond the traditional markets and look towards new and emerging markets like India and China that have considerable potential and hold considerable opportunities for the organization (Kim & Mauborgne, p.3-6).  ...Download file to see next pagesRead More
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