This research aims to evaluate and present the purpose of opening more coffee shops in London that is to save it from mediocre milkshakes and coffee shops through the control of the entire coffee-milkshake making process from the beginning to the end…
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Direct competitors include Starbucks, Pref A Manger, Costa, and other coffee shops in the London region. Indirect competitors include bars and restaurants who sell milkshakes and coffee. Saturation in London has prompted key coffee chains to expand regionally. Despite retaining their outlet growth, this has resulted to downward pressure on sales and increased competition. The year 2004 witnessed key coffee shop brands picking off major high traffic sites thus leveraging their powerful brands to compete with other independents and formats. Caffe Nero, Costa, and Starbucks remain to be the dominant players in the United Kingdom coffee shop markets. In 2004, the main competitor was Starbucks and it has more than 400 outlets.2 However, in 2010, Costa Coffee became the market leader and it is the current UK’s preferred coffee shop.3 The coffee shop has competitive advantage over the competitor’s coffee shops. This is because of its good customer service, good location, and good product quality and various choices in terms of the interior. Industry Analysis After oil, coffee is the second most traded product in the world. The milkshake and coffee market is highly competitive. The coffee and milkshake market is dominated by international brands such as Starbucks and Costa. Project Cafe10 UK research has revealed that the UK coffee shop market sales have grown by 12 percent in 2010 and branded coffee shop segments such as Pret, Caffe Nero, Costa, and Starbucks recording 1.94 billion Sterling pounds in revenue. Venue choice among the consumers has increased and these venues include non-specialist operators, independents, and branded chains; in 2010, the venues comprised over 14,022 outlets. The market,...
The report intends to examine short term and long term aims and objectives such as to make the coffee shop known in the area and gain competitive advantage; to increase customer awareness by 30 percent within a period of three months; to achieve sales worth £85,000 within a period of one year; to open over 10 shops around the united kingdom within five years; to gain at least 3 percent share of the market within a period of seven years. In order to analyze the business environments, various business analysis tools such as SWOT, competitor analysis, industry analysis etc will be included in the paper. The focus of the coffee shop is on quality and price of the product. The main forms of advertising to be used include online advertising and brand advertising. Online advertising makes use of the internet to advertise the product. Mass media has not proved to be an effective method of advertising. Online advertising is used by most corporations because of its efficiency and cost effectiveness. On the other hand, brand advertising entails gaining the confidence of the market about a particular product. Its aim is to manipulate demand for a particular product. Unique selling proposition will also be used to advertise the product. Unique selling proposition makes use of a unique ‘slogan’ for a particular product in order to differentiate it from the competitor’s product. The unique selling proposition for the coffee shop is “Quality and Service to Suit Your Tastes.”
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(Business Plan for the Coffee Shop Coursework Example | Topics and Well Written Essays - 1500 Words)
“Business Plan for the Coffee Shop Coursework Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/business/1395039-business-plan-for-the-coffee-shop.
The business plan is aimed at highlighting the framework of the new business which is to be set up including the goals, strategies and the process of the implementation of the plans. The business plan also can help as a tool which could be used in the decision making process and in the evaluation of the performance of the business.
During its operation, it has focused mainly on product and service differentiation strategy and the cost leadership strategy aimed at maximizing profits. The business has shown a significant rise from 40% to 55 % in customer satisfaction. However, it has also been faced with employee turnover, customer complains and low returns.
It has more than 500 outlets inside the UK while the company has also established its coffee shops in Turkey and United Arab Emirates. The firm has earned its reputation by conducting its business with integrity and respect. It has delivered many unique coffee brands worldwide and currently owns a portfolio of several distinguished brands.
According to the report the focus of the essay is in engaging all of the stakeholders in trade in continuous and fruitful dialogue, with an eye towards replacing short-sighted emphases on profits with a longer-term sustainability-focused emphasis when it comes to doing trade and conducting business.
According to the research findings, it can, therefore, be said that the new firm would face strong rivalry from its competitors and also from the chief substitute of coffee, i.e., tea. If the company can adhere to its objectives and implement its marketing plans, it would be also to become successful in the long run.
Balance Sheet 30 Reference list 32 Appendix 33 Executive summary Pizsho, name of the shop, is the latest player in the food industry. The shop is located in a very comfortable, populous town with very strong desire for extra dining options. Having been motivated by the anxious and needy families for quality food services, the shop is strategically located in the town to take the privileges of the hungry population, especially the families.
The entry regulations in creating an online business are limited which results in saving money for the organization. The enlargement of the European Union nations helps in the development of the business to expand in the
baskets throughout the UK using an advanced shopping cart system that will provide a unique online shopping experience to the customers and the consumers, which in this case are the recipients.
The service will not only provide quick and fresh flower delivery to its customers
This has called high demand for expansion of the industry to meet the rising demands. The city track bus service plans to offer transport services to passengers within and outside the city. However, since there is high demand of people residing
The coffee shop is located at 24-27 Brandon Terrace, Edinburgh, EH3 5DZ.
The entrepreneur behind the start of Coffee Angel is Chris Lynch who is a 29 year old male. He is married and has a comfortable life owning his house, hence has a good rating
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