Nobody downloaded yet

Fundamentals of Leadership - BMW Case study - Coursework Example

Comments (1) Cite this document
This current study focuses on the review and the evaluation of leadership as the basis for the development of organizational activities; reference is made to a specific organization, the BMW Group, which is well known in the global market…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.3% of users find it useful
Fundamentals of Leadership - BMW Case study
Read TextPreview

Extract of sample "Fundamentals of Leadership - BMW Case study"

Download file to see previous pages The focus in this paper is on BMW as the most important competitor in the global automotive industry; the organization’s employees, for 2010, have been estimated to 95,453. The organization operates in about 34 countries. The success of the organization in the global market has been related to the leadership style of its leader, Joachim Milberg, who was appointed as the firm’s CEO in 1999. Milberg initiated the restructuring of organization’s operations promoting the alteration of organizational values and mission. The leadership style of Joachim Milberg is presented and evaluated in this paper; the trait leadership theory is used for explaining the success of Milberg as the leader of BMW. Other leadership theories, such as the Blake and Mouton’s Leadership Grid, the team leadership theory of Hill and the Skills approach of Katz have been employed for evaluating the characteristics and the effectiveness of leadership in BMW, as reflected in the continuous development of the organization in the global market. It is made clear that in BMW leadership has been used not just for developing effective organizational strategies but also for improving communication and cooperation across the organization; in other words, in BMW leadership has been a framework for supporting the transformation of the organization to a highly competitive one but also for enhancing the team working and the participation of employees in key organizational plans. 2.0 Leadership in BMW – Presentation and analysis 2.1 Evaluation of Joachim Milberg as a leader – leadership theory Joachim Milberg can be characterized as an exceptional leader. Since his appointment as the leader of Milberg, in 1999, Milberg managed to significantly improve the company’s performance, a target which was mainly achieved by emphasizing on the openness of the organization and the respect to the perceptions ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Fundamentals of Leadership - BMW Case study Coursework”, n.d.)
Retrieved from
(Fundamentals of Leadership - BMW Case Study Coursework)
“Fundamentals of Leadership - BMW Case Study Coursework”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
beckerkenyatta added comment 1 year ago
Student rated this paper as
I didn’t know how to start my essay. "Fundamentals of Leadership - BMW Case study" helped me out a lot! Especially the list of ideas was valuable.

CHECK THESE SAMPLES OF Fundamentals of Leadership - BMW Case study


... Task Fundamentals of Leadership Introduction Leadership can be regarded as the most crucial component of an organization bearing in mind the running of its immense activities. Like the old cliche, leaders are made rather than born, it requires the yearning, and labor for a certain person to become triumphant, and be regarded an effective leader within an organization (Ramer 2008, 1). The arrangement and ways of doing things have to reflect the capacity to run activities in the most proficient manner. Learning to become an outstanding leader is assumed by many as a continuous process of self-study, edification, guidance and experience. Leadership can be regarded as, the process in which a certain personality within an organization... ...
10 Pages(2500 words)Essay

Leadership Case Study

...1. Fred Hilmer served at many positions during his career. However three of his most important positions included his tenures with McKinsey & Co, theAGSM & Fairfax Holdings Limited was in different capacities and positions. The contingency leadership and Management for his role at the McKinsey & Co may not be considered as leadership role because he was just heading Australian operations. As appearing from the case that McKinsey & Co works on the principle of team work and most of the work in Australia was for corporate strategy and development of vision. Contingency leadership and management demands that there should not be any particular way of doing things as there is...
2 Pages(500 words)Essay

Leadership at BMW

...BMW Case Study Table of Contents Abstract 3 Section 1: Introduction 3 Section 2: Case Study Analysis 4 2.1BMW: Organisational Structure 4 2.2BMW: Corporate Objectives 5 2.3BMW: Knowledge Management 6 2.4BMW: Human Resource Policy 6 2.5BMW: Context of Leadership 7 2.5.1.Leadership Paradigms 7 2.5.2.Alignment of Leader’s Vision with Internal Environment 7 2.5.3.The Locus of Leadership 8 2.5.4.Spirituality at Workplace 8 2.5.5.The Development of Leadership 9 2.5.6.The Quandts Factor and Leadership 10 2.5.7.Substitutes for Vision Statement 10 Section 3:...
10 Pages(2500 words)Essay

Case study(BMW Films)

...INTRODUCTION: Bayeriche Motoren Werke (BMW) is known as the ultimate driving machine of all times. This German based company is 81 years old in automobile manufacturing business; its expertise is in making the best luxury cars. Despite tough competition from Mercedes, Audi, Toyota or Honda the company has been a survivor and has expanded because of the challenges that it accepted from its competitors. By 1992 Lexis (Toyota) had taken over its market share in the country; BMW responded by introducing a number of new models like Sedan 325i and by going for more assertive pricing. BMW is very clear in fulfilling its consumer’s needs and expectations; therefore they installed the features the...
5 Pages(1250 words)Essay

Fundamentals of Leadership

...FUNDAMENTALS OF LEADERSHIP: BMW GROUP Introduction Leadership is defined by Hannah, Walumbwa and Fry as a process and has nothing to do with traits found in a leader, but rather a form of transactional and interactive situation that is seen between leaders and followers. Leadership is also concerned with how a leader influences their followers. In addition, leadership must occur within a group. It involves making members of a group act towards achieving their common goals. Therefore, leadership requires that one person leads others in achieving a certain goal, a goal which must be common for all members. This paper...
10 Pages(2500 words)Essay

BMW case

... HERE HERE YOUR HERE HERE BMW Case Analysis PRODUCT OR EXPERIENCE? It seems to depend on whether the is from the United States or other countries that determines whether it is a product or experience they are purchasing. For instance, the case study illustrated that American consumers want everything quickly, including customized vehicle options, therefore U.S. customers seem to be buying a product more than an experience. In Europe, consumers are willing to wait for delivery to ensure they are getting top quality vehicles and there seems to have been a very positive response to the customization program at BMW. European customers, therefore, appear to be patient wanting a total holistic experience that comes along with the brand... . A...
5 Pages(1250 words)Essay

Business Operations at BMW

... [Accessed on 12th June 2010]. Woodall, B (2012). BMW tops Mercedes for U.S. luxury car sales crown. Reuters online [online] 5 January. Available at: B20120105 [Accessed 8 July 2012]. Yahoo Finance (2012). Bayerische Motoren Werke Aktiengesellschaft (BMW.DE) [online]. Available at: [Accessed 13 September 2012]. Yin, R.K. (2003). Case Study Research: Design and Methods. 3rd ed. London: Sage. Ying, T (2010). China Ends U.S’s reign as largest auto market (update2). Bloomberg [online] 11th January. Available at: [Accessed 8 July 2012].... , Zhang and Halsey, 2010). In...
22 Pages(5500 words)Essay

Case bmw

...Case BMW Aerospace entails the human endeavor in science and engineering, as well as business, to perform aeronautics(fly in the Earth’s atmosphere) and astronautics (surrounding space). What BMW needs for the implementation of an aerospace industry is basically huge pool of funds, commitment and government support (HM Government 5). According to HM Government (5), all firms that have ventured into this business have all gotten the support of their respective governments and, in particular, firms in the United Kingdom. Also, BMW needs to be fully fledged to the Aerospace Industrial Strategy. Other commitments that come with committing to the Aerospace Industrial Strategy...
1 Pages(250 words)Essay

BMW Films case study

...BMW Films Case Study Introduction BMW is a renowned company that designs, creates and sells mini-automobiles in various countries globally. The company, which is headquartered in the Munich city of Germany, has received great success in its marketing strategies, managing to establish itself as a major player in the automobile industry. Ina bid to improve its marketing strategy, the company established “the Hire” series of short films. This strategy comprised of ten-minute eight short films that displayed the value and quality of the mini-automobiles (Moon 2-3). The strategy is said to have led to a significant increase in the company’s sales after its launch in 2001 and...
2 Pages(500 words)Case Study

BMW Case Study Analysis

...-functional teams that take up tasks of work and process improvement. All employees believe in the BMW brand and have a urge for quality, perfection, customer care and service. Leadership issues are given a high priority at BMW and leadership is developed through the BMW Associate and Leadership Model. References Anantaraman. V., July 1993. Evolving concepts of Organisational Leadership. Singapore Management Review, 15(2), p. 17-33. Bass. B. M., 1985. Leadership and performance beyond expectation. New York: Free Press BMW, 2002. BMW Case...
13 Pages(3250 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Coursework on topic Fundamentals of Leadership - BMW Case study for FREE!

Contact Us