Strategic Audit for the Body Shop - Research Paper Example

Comments (1) Cite this document
The company The Body Shop was founded by Anita Roddick in the year 1976. It was started as a small store in Brighton, South England, and Anita Roddick was the only owner and employee of the store. However, the products were appreciated by people for their unique qualities. Soon, Anita’s husband Gordon Roddick introduced the idea of franchising the company to establish a global presence…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.2% of users find it useful
Strategic Audit for the Body Shop
Read TextPreview

Extract of sample "Strategic Audit for the Body Shop"

Download file to see previous pages The company, from the very beginning, tried to present itself as the leader in corporate social responsibility. Throughout its history, the company fought against human right abuses, and abuse of animals and plants. Environment protection was an important part of the agenda of the company. As a result, the company gained a large number of environmental friendly customers in America and Europe, and this helped develop a standard image in Asia and Middle East too. The company always promoted five core values which are as follows.
1. Against animal testing
The company claims that it will not purchase any ingredient that is tested on animals for cosmetics purposes. In addition, the company campaigns against cosmetics tests on animals. Instead of testing on animals, the company depends on human volunteer trials like skin patch tests. In 1986, the company joined the ‘Save the Whale Campaign’ along with Greenpeace. In 1990s, the company conducted a number of campaigns against animal testing.

2. Protecting the environment
The company, throughout its history, has supported all activities aimed at environmental protection. In 2001, the Body Shop joined Greenpeace in the effort to raise awareness of the global warming. In addition, in its environmental policy, the company promoted the idea, ‘reduce, recycle, and reuse’. The company’s policy of recycling, and encouraging customers to refill their products by reusing bottles won the heart of many environment-friendly customers around the world.
3. Human rights Throughout its history, the company fought for human rights. To illustrate, in 2000, the company started ‘Make your Mark’ campaign with their 3,000,000 customers signed up. The program intends to address human rights issues, especially in neglected areas. Undoubtedly, the Body Shop gets a lot of publicity in the effort to promote human rights. An example of this company’s human rights efforts is the fight for the rights of Ogoni people in Nigeria that won the wrath of Nigerian government. 4. Support Community Trade Through this program, the company collects ingredients and accessories from small producers around the world, especially from underprivileged societies. The company ensures fair prices, and this money goes back to the society to improve their lives’ basic needs like water and education. Presently, the company has trades with more than 42 community trade suppliers in more than 26 nations around the globe. To illustrate, as stated in The Body Shop International values Report (Living our values, 2009), its palm oil comes from Columbia, coconut oil from Samoa, timber from Russia, Peppermint oil from Norfolk, cocoa butter from Ghana, Soya oil from Brazil, beeswax from Africa, and Footsie Roller from India. However, one has to doubt if the step will help such communities become independent as they tend to be totally dependent on the company for survival. 5. Self-esteem Te Body Shop always advocated the promotion of self-esteem especially in women. According to the company, it is about respecting oneself, looking after body and soul, and being proud of what one is. In 1998, there came a publication named ‘The Body and Self Esteem’ that was meant to raise awareness on the issues of ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Strategic Audit for the Body Shop Research Paper”, n.d.)
Retrieved de
(Strategic Audit for the Body Shop Research Paper)
“Strategic Audit for the Body Shop Research Paper”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
mjacobs added comment 1 year ago
Student rated this paper as
Excellent paper! Used it to complete an assignment for a business course. It was easy as ABC, for the first time in my life.

CHECK THESE SAMPLES OF Strategic Audit for the Body Shop

Body Shop Case analysis

...Body Shop Case analysis 1. Introduction In the current environment of highly competitive business, the success of the firms needs to be the major strategic goal. Indeed, in the fast changing dynamics of global business, the survival of the companies heavily relies on external contingencies and factors that significantly impact the performance outcome. The firms are therefore increasingly adopting creative mechanisms to become proactive participants of changes within and outside the society. Body Shop International has been one of the market leaders of the cosmetic industry that has created a niche market position. The various factors that have...
8 Pages(2000 words)Case Study

Strategic Audit for the Body Shop

...Strategic Audit for the Body Shop Introduction The company The Body Shop was founded by Anita Roddick in the year 1976. It was started as a small store in Brighton, South England, and Anita Roddick was the only owner and employee of the store. However, the products were appreciated by people for their unique qualities. Soon, Anita’s husband Gordon Roddick introduced the idea of franchising the company to establish a global presence. Thus, the first franchisee came up in Brussels in 1978, followed by Canada and Australia in 1980 and in 1983 respectively. In the year 1984, the Body Shop became a public...
11 Pages(2750 words)Research Paper

The Body Shop: Company Analysis

...?The Body Shop: Company Analysis Introduction The Body Shop International plc, commonly referred to as ‘The Body Shop’ is an organisation operating in the cosmetics industry. Currently, this multinational corporation operates its 2400 stores in 61 countries. The Body Shop is headquartered at Littlehampton in the United Kingdom. This paper will discuss the company’s history, marketing tactics, operating and competition strategies, and financial position. History As cited in Hofstetter and Jenni (2011), Anita Roddick visited a Californian based cosmetics shop called ‘The...
4 Pages(1000 words)Essay

Ethical Claims of Body Shop

...the globalization. Body Shop went to Nepal and employed 37 people for making bags, notebooks as a part of social welfare. Body Shop established a factory in the depressed area of Glasgow. Body Shop was undertaking the periodic social audit of their activities. The objective of Body Shop was to secure employee welfare, environmental welfare and human rights preservation. Body Shop believed on the ethical trading means the brand, the retailer, the suppliers will work together with the same objective of ethical business. Body...
6 Pages(1500 words)Essay

Dales Auto and Body Shop

...Running Head: DALE'S AUTO BUSINESS PLAN Dale's Auto and Body Shop Business Plan Ludet Gopalan Table of Contents Executive Summary 3 Products and Services 4 Marketing Plan 5 Financial Plan 6 Executive Summary Dale's Auto and Body Shop (DABS) is your very friendly village auto repair and body shop. Although it will be registered as a sole proprietorship, Dale Brown and his two other buddies, Henry White and James Black, have come together to set-up an auto and body shop that offers very customer-oriented services that prioritizes a customer's valuable time above all else. The three automotive...
4 Pages(1000 words)Case Study

Projections of Body Shop

...stockholder survey2 revealed what the stock holders think. Some of the responses were “The way that the Body Shop strives to produce open, honest and fair annual report and accounts and interim reports, and manages to send them out to shareholders reasonably promptly.” “Would not like the Body Shop to stop its social audit. In fact would like more info in audit.” “Asking for opinions, such as this.” “The format of the Annual Report.” “Keep the campaigning and values but improve the marketing. No more paperwork than at present.” “Thank you for not producing huge, glossy reports – a waste of paper and always a sign of desperation” In...
7 Pages(1750 words)Essay

Strategic Analysis of the Body Shop International

...Strategic Analysis of the Body Shop International: A report on the Competitive Strength and Advantages Table of Contents Table of Contents Executive Summary 3 1.0 Introduction 4 1.1 Global Cosmetic Industry - A Background 5 2.0 The Body Shop International Plc - A Background 6 2.1 Financial Performance of the Company 6 3.0 SWOT Analysis 8 3.1 Strengths 8 3.2 Weaknesses 9 3.3 Opportunities 9 3.4 Threats 10 4.0 PESTLE Analysis 11 4.1 Political Environment 11 4.2 Economic Environment 12 4.3 Socio-cultural Environment 12 4.4 Technological Environment 13 4.5 Legal Environment 13 4.6 Environmental Factors 13 5.0 Porter's Five Forces...
21 Pages(5250 words)Research Paper

Strategic audit

...Strategic Audit Table of Contents I. Current Situation 3 II. Corporate Governance 4 III. External Environment – Opportunities and Threats 6 IV. International Environment 7 References 12 I. Current Situation A. Current performance In the year 2006, the performance of the company was quite satisfactory in terms of revenue generated, return on investment, market share and profitability. In 2005, the total revenue of the company was $81.5 billion with an operating margin of 11.5 percent. Growth had been noticed in the earning per share as it reached to $2.72 in 2005. Growth was also visible in the net profitability of the company which was $5.8 billion or 16.7 percent in 2005. Hence in 2005, the company...
7 Pages(1750 words)Case Study

The body shop relationship marketing

...Running Head: report The Body Shop Relationship Marketing of the of the of the Introduction Relationship marketing is about making all little things count. Berry defined relationship marketing as “A process of attracting, maintaining and – in multi service organizations- enhancing customer relationships” (Schuman 2009, p. 18). Similarly many marketing experts believe that “Relationship marketing provides a strong link in the supply chain through the continuously evolving process of creation, development and sustaining the exchanges of relationships” (Gummeson 2008, p. 329). It offers something extra in addition to the regular offerings which could be intangible as well as tangible. The network of...
12 Pages(3000 words)Essay

Strategic Audit

...Strategic Audit Required Structure for Assignment Strategic Audit (FINM012) Assessment WorldCom Case Study Submitted by: and ID) 2013/2014 Introduction In past few decades, the business world has encountered a number of accounting scandals, which had led to disastrous consequences for global economy and companies. The renowned company called WorldCom, which was regarded as the second largest long distance telecommunication company, had met its downfall in 2002 when it filed for Bankruptcy Protection. This was recorded as the largest filing in history of United States. The essay elaborates reasons behind the collapse of WorldCom in details, portraying the role of each...
11 Pages(2750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Strategic Audit for the Body Shop for FREE!

Contact Us