Marketing Essays

The paper “Prerequisites of Amazon’s Marketing Success - Marketing Mix, and Porter’s Five Force Analysis” is an affecting variant of case study on marketing. The Amazon.com website was launched on July 16th, 1995. From the early beginning in 1994 Jeffery Bezos, the founder of amazon.com was inspired by the idea of revolutionizing the book business by creating an online store for books.

The paper “T7Ps in the Service Industry of the Kenya Railway” is an engrossing variant of case study on marketing. The stiff competition that has been experienced in the business arena has forced many companies to diversify their product portfolio with the aim of increasing their sales as well as profits.

The paper “The Decision Making Processes in Accommodation of Three Respondents” is an intriguing variant of research paper on marketing. This report is an analysis of the decision making processes in the accommodation of three respondents. Respondent A is a 22-year-old male sophomore student at the University of Sydney, respondent B is a 37-year-old lawyer.

Qualitative research shall be carried out using interviews. The research shall focus on the population of Australia. The sample frame shall be online customers in Sydney and Melbourne. Sampling methods and sample size calculations are developed to ensure there is impartiality in the analysis of the data collected.

The paper “Market Planning - Analyzing Customers and Markets in the Tourism and Hospitality” is a  forceful variant of term paper on marketing. Marketing is the process of formulating and later implementing a plan that will create awareness of a product that meets the customers' needs and requirements satisfactorily.

UNIQLO Co. Ltd will select a market niche, and attain a dominant leadership position in the clothing and accessories industry. The company will realize its market dominance objectives through value creation, adoption of information technology in creating superior brands, and conducting advertising campaigns.

This assignment requires that a student pick a product/service from Australia or any other country and focus on how the product or service delivers value to the customer through the 4Ps of marketing. My choice for this assignment is Apple’s iPhone-4 which is a Smartphone manufactured and distributed by Apple Inc.

The paper “Affecting Consumer Behaviour towards Dettol Soaps” is a fascinating variant of a case study on marketing. The essay indicates that each of the five aforementioned factors has some effect on Dettol's soaps penetration of the Indian market. Theoretically and in reality, it is clear that different factors in the consumer environment affect the purchase behavior seen in a person.

For any business organization to maintain its sustainable competitive advantage, it must reorganize its organizational culture such that it is a value-based organization. The value for the customer is paramount and it entails having the customers always in mind in decision making as they justify and maintain the survival of business corporate.

The history of brown sauce dated back to the latter half of the 19th century. History states that Harry Palmer invented the recipe of the brown sauce. Midlands Vinegar Company was the first company to market the brown sauce and it soon became popular among the masses. The company marketed the sauce as the HP sauce in the name of the founder of the recipe.

The role of consumer buying behaviour in consumers is a significant factor in influencing their purchase decision and it also assists the marketers to know and understand carefully the perception of consumers towards a specific product. It also makes possible for the marketer to understand the factors influencing the consumer buying behaviour. 

The paper “Australia Fruit Cooperative Ltd - Marketing Plan to Launch Organically Produced Fruit Juices” is a persuading example of a case study on marketing. The Australia Fruit Cooperative Ltd which is an established player in the food processing industry in Australia for over three decades has recently ventured into New Zealand in keeping with its expansion plans.

The paper “Why Is Lebanon a Risky Country to Expand for the Australian Jelly Beans?” is an impressive version case study on marketing. This paper aims to develop an international marketing strategy for the jelly beans brand of an Australian manufacturer that is planning to expand in a new market, Lebanon.

This will help them to become a differentiator. The company has an aggressive marketing strategy which will help them in becoming a cost leader and differentiator. The SWOT analysis also shows that the company has scope for growth. The BCG matrix and GE matrix reflects the opportunity the business class poses.

The paper “The Marketing Role and Environmental Impact of Packaging” is an affecting example of an assignment on marketing. The packaging is regarded as an essential component of the modern lifestyle since it affects the way business is organized. It is recognized as an integral part of modern marketing operation which embraces all phases of activities in the transfer of goods.

I am actually a German student, presently, am living in the US. Because of the mystery shopping, in service and relationship marketing lecture, I am commissioned to be a mystery shopper at Billabong (clothing), in an effort to quantify and qualify their service. I personally have a preference, when it comes to fashion, design and choice.

Thai festivals encompasses several activities such as; art and culture, food and drinks, performance, fair and festivals, film, shopping, exhibition, religious and spiritual activities and many others. It is well known for its tourist attraction in Songkran and Loy Krathong. There are several objectives that are sought to be attained during these festivals.

The paper “The Always Young Centre’s Strategic Business Plan” is a  perfect variant of case study on business. The dynamics of living have had global impacts. The number of elderly has been increasing with the increase in life expectancy. The demographics of age change have been changing, with countries recording reducing birth rates and lower death rates, hence resulting in more elderly people.

The paper “ANZ Student Credit Card” is a  cogent example case study on marketing. Student credit card is a new financial service being offered by banks in Australia for Australian and international college students.

The paper “Marketing Plan of the Australian Ballet Company” is an engrossing variant of case study on marketing. Goal statement: we would like to market the Australian ballet company to an extent that we will be viewed as one of the leading dance companies in Australia by both the artistic directors and the globe.

The paper “The Marketing Strategies for Learn to Surf Strap” is a  convincing example case study on marketing. Learn to surf strap is a new product for helping young kids to learn how to surf. Learn to surf strap is a stylish tool that makes it easy to teach young children to learn how to surf safely.

The paper “Barclays Bank - Consumer Loyalty and Satisfaction due to the Use of Online Banking Services” is an impressive example of a case study on marketing. With increasing advances in technology, the internet has become easily accessible to many people across the world and this has subsequently led many businesses to adopt the e-commerce form of business model.

The paper “Pet Care Products - Target Market Strategies, PESTLE, SWOT and Situation Analysis” is a  perfect version case study on marketing. XYZ is an international company that is engaged in manufacturing a wide range of pet care products specifically for dogs and cats. Besides food products, the company also deals in the design and development of complementary products such as pet feeders.

The paper “Consumer Behavior - Postgraduate Education Choices” is a  perfect version of a research paper on marketing. Everyone is a consumer and we consume a lot of things in our daily life in accordance with our preferences, needs and the power of buying. What we buy and how we do it and when in addition to the quantity will depend on our self-concept, perception, cultural and social background.

This requires sales managers to not only cut extraneous activities but to also concentrate on finding and connecting with quality marketing prospects. Sales managers are also faced with the ever-increasing challenge of encouraging their sales teams to revisit their customers and also seek referrals.

The paper "Principles and Practice of Marketing Communications" is a perfect example of a marketing case study. The companies which provide mycoprotein food products in the United Kingdom recognize six major forces of the macro-environment that affect their marketing plans: demographic, economic, natural, technological, political and cultural forces.

Diverse dynamics in the contemporary market have increased the prominence of brand image as well as brand salience. Some of these dynamics can be attributed to external factors like increased competition in the market as a result of market liberalization, globalization as well as shifting consumer demands in the market.

The report is about the National sports day in Qatar since Qatar is the sports capital of the world. The Qatar government seeks to be the sports capital and would like more Qatari people involved in sports and fitness. The report also targets to increase the number of people engaged in sports with regard to the ever-increasing population in Qatar.

The paper “Marketing Activities That Will Ensure Optimal Operation of the Cupcake Shop Chain” is a  perfect variant of case study on marketing. The objectives for Cupcake Shops will include gaining a market share of at least thirty percent in every locality they operate. This implies intensive market research and strategy development will be carried out in their area of operation to gain the market share.

The paper “Segmentation, Targeting & Positioning Strategy for Google Glass” is a meaty variant of business plan on marketing. Google Glass has looked to position its product differently and is looking to aim at a niche market. Google Glass which is a product different from those available in the market has integrated technology in such a manner that it helps to simplify life.

The paper “Factors Influencing the Level of Customer Involvement and Complexity of the Decision Buying Process” is a  worthy variant of an essay on marketing. This paper will examine my personal experience in high and low involvement, in the purchase of products, he degree and extent of purchasing a product is what determines the level of involvement in the purchase decision buying process.

The paper “External Factors Influencing Consumer Decision-Making Process for Coke Consumers” is a meaningful example case study on marketing. Consumer purchasing behavior is sometimes influenced by factors emanating from the external environment, which may be outside of their control. These factors have an indirect impact on the lives and consumption choices made by consumers.

A strategic marketing plan is a tool that every business or sales manager needs to effectively achieve the objectives of the company. Development herein refers to the company’s intentions of introducing its products into countries. This report purposes to provide hands-on experience in formulating, implementing, and measuring marketing strategies.

This preference is a result of their choices based on the increase of their willingness and ability to purchase a personal laptop. In the short run, a change of preference will cause an outward shift of the demand curve from D to D’ in the market. Holding the supply of personal computers constant in the market, the equilibrium position shifts from E to E’.

Opening letters of credit, insurance special packaging, etc. are very important in international trade. The banks are giving credit facilities against the sale proceeds Also, the products should be properly described and categorized, because the benefits might be lost if the specification is not in accordance with the guidelines. 

The paper "The Vending Machine Market" is a great example of a marketing essay. The product that tracks sales and other activities pertaining to a vending machine is one whose time has come. Owners of vending machines might have been dreaming about such a tool for some time but it is only now that the constellation of technologies has made it possible for a viable product to come on the market.

The paper “Nestlé’s Situation and SWOT Analysis, Critical Issues, Marketing Objectives, and Strategies” is a thrilling version of a case study on marketing. Swiss food and beverage conglomerate Nestlé is launching a new coffee blend for its branded instant coffee soluble line, the Nescafe Greenblend. This new blend aims to capture the rising consumers of green tea.

The paper “Mojado Brothers Product Entry into Australian Market” is a thrilling variant of research proposal on marketing. Mojado Brothers are involved with designing and production of large scale screening of T-shirts, hooded sweaters, baseball hats, and wool/leather jackets. This marketing research report is purposed to discuss one of the key issues that the Mojado Brothers Organisation will observe.

The paper "Promotional Techniques Used by Etihad Airlines and Emirates Airlines" is a worthy example of an assignment on marketing. For the reasοn οf, this paper chosen busіness is Etihad airways. This paper compares аnd compares Etihad Airways аnd Emirаtes airways’ promotiοnal campaignsֽ furthermore it presents objective οf chosen compаny’s campaignֽ promotiοnal effectiveness.

The paper “Pros and Cons of the Acquisition Operation for Lenovo and IBM” is a spectacular variant of case study on business. This essay refers to an acquisition deal in which Lenovo, a dominant Chinese company merged with IBM PC unit as part of its entry into the international market, paying the US $1.75 billion to acquire the world IT giant PC unit.

This is because consumers normally go for the products they know and not for the ones they possibly not know. For example, they might say that they want a smaller phone, but would not ask for one that includes a Palm Pilot or Voice Recognition. It is the marketer’s job to go beyond what customers say they want.

The paper "Product Development, Promotion, and Distribution Strategy for iPad" is a perfect example of a case study on marketing. The report highlights various marketing aspects that are carried out by Apple in its efforts to design, promote and distribute its new product of iPad to various customers worldwide.

The paper “Amazon - SWOT Analysis, Porter's 5 Forces, and Company’s Financial Information” is an outstanding variant of case study on marketing. Since its inception, Amazon has seen rapid growths and declines yet it rebounded and improved after the post-tech bubble of the early 2000s. Challenges to the firm's profitability are competition and threats from the internal and external environment.

The paper "Consumer Behavior: Building Marketing Strategy" is an amazing example of an assignment on marketing. According to McGuire’s psychological motives, a number of needs can motivate Nestlé’s customers to participate in a boycott. The need for attribution can motivate customers to participate in a boycott.

The paper “Factors That Influence Online Customer Buyer Behaviour” is an affecting variant of research proposal on marketing. Online shopping is a process where consumers buy goods and services directly from the seller in real-time. It occurs in most instances in the absence of intermediary services over the Internet. It is basically a form of electronic commerce.

The paper "Customer Service at Okavango Delta" is a perfect example of a case study on marketing. The Okavango Delta is a tourist attraction site. I noted labyrinth of lagoons, hidden channels and lakes which covers an area of about 17,000 square

The paper "The German Alcohol Market" is an outstanding example of a term paper on marketing. Beer products have been brewed for many centuries. As the paper outlines, early modes of brewing have been modified into modern industries whereby large brewery industries export their beer products internationally.

The paper “Target Market Objectives of World of Warcraft” is a meaningful variant of case study on marketing. With the huge success of World of Warcraft (WoW), measurable by subscription numbers, it is easy for website developers to sit back and assume that improving the website is not necessary.

The paper “Nike’s PESTEL Analysis, SWOT Analysis, Target Market, Ansoff Matrix, and 4P’s of Marketing” is an engrossing variant of case study on marketing. The world’s athlete industry offers a wide variety of footwear and apparel to choose from. The launch of running shoes for men which has different features like the distance run, the average speed, the calories burnt is the need for the hour.

The paper "Strategic Marketing Management: Case of Sony" is a good example of a case study on marketing. Sony is one of the largest electronics manufacturers in the world and produces a different variety of electronic gadgets that matches the need for a different segment of customers. Sony has launched different types of handy cams, plasma, television, laptops, computers, cameras, etc.