Cross-cultural Design:Garden Tourism - Case Study Example

Running Head: CROSS- CULTURAL DESIGN: GARDEN TOURISM Cross- Cultural Design: Garden Tourism [Writer’s name] [Institution’s name] Cross- Cultural Design: Garden Tourism Introduction The area I will investigate is gardens. The focus of this study will be on the corporate identities and the print material used to promote gardens in the European Region and Japan. These areas were chosen because both are rich in nature. These areas are of great interest to me and with my new understanding from this investigation I hope to approach gardens of my local region and increase my work opportunities. Literature review Tourists who take interest in garden tourism make sure to visit famous gardens. A lot of gardens promote guests, as the income from admission cost along with the appeal of the garden can assist in maintaining conservation projects that conserve vulnerable plant type in private as well as public botanic gardens (Payne 1995). The question which comes to mind is that what is garden tourism? Flower shows is a well known but wrong concept of garden tourism, which mostly people consider it to be. It may be defined as a journey in which the intention is to visit a park, garden, flower-themed festival or a sequence of gardens. A lot of tourist’s value being able to view and relate with an array of plant species. Many times, these tourists are professional gardeners, whilst in other cases the tourists just take pleasure in viewing new and unique plant life. They may be called plant lovers; they will frequently look for chances to visit gardens when they are at a trip or even if the trip is in close by city or town (Youell, 1998) Garden tourism is a kind of niche tourism which consists of visits to botanical gardens and sites which are important in the narration of gardening. Garden tourists frequently travel independently in countries where they have visited before but at times choose to participate in prearranged garden tours in countries which could have issues with the language, travel or finding lodging in the neighborhood of the garden. British gardens have started employing marketing campaigns which position the gardens of their region as an important selling point for daytime visits. Like Lincolnshire, since some time now has published an yearly guide to Gardens & Nurseries in the district, moreover Cheshire is being positioned as 'England's Garden Gateway' this too is an extremely famous brochure regarding the theme . Kent and Cornwall are also good at promoting and attracting tourist to their gardens. Japanese gardens are only famous during the cherry bloom. Tourism regarding Britain's gardens is increasing, as the global trend is towards more ecologically aware or 'green' lifestyle. As organic food has become famous. Such lifestyles will guarantee that gardens as well as gardening remains a trendy leisure hobby (Youell, 1998). Nevertheless, gardens which require costly entry fees will may be unsuccessful , as it is quite a difficult market to compete in , as home entertainment and shopping still are important pass time for tourists. Even as huge innovative attractions like the Eden Centre in Cornwall as well as the Earth Centre in Yorkshire , which have been constructed with gardens theme and may increase united kingdom’s gardens visitor statistics. For a successful tourism business, the product to begin with has to be acknowledged, developed and, in a few places, packaged, same is with gardens tourism. Various tourist attractions like stately homes, museums and zoos may from before have well-liked gardens, and thus they have to only maintain the product, making certain that its exhibit and interpretation produce a good product experience, along with marketing the gardens attraction equally. Overview of existing design solutions A review of existing design work demonstrates three distinct patterns. The first is the demonstration of lifestyle. There is a consistent image of high quality in the design solutions for the gardens making the presumption that the target market British gardens are communicating to an extremely varied group of individuals which may mostly consist of gardeners photographers and those soles interested in plant life. Cheshire Gardens: the earthly heaven http://www.chrisbeardshaw.com/index.php/2011-08-12-08-42-00/145-cheshires-gardens ngr .org.uk 1280 × 800 - foliadesign.co.uk Gardens usually promote flower shows; the next visual presentation used in this study shall promote flower shows. http://www.shearings.com/featured-holidays/flower-shows http://www.atgtickets.com/shows/rhs-flower-show-tatton-park/tatton-park/ Japan One can see from the above that most of the logos and pamphlets of both countries use the color green and picture of trees and flowers. The pictures of flowers sued are mostly spring flower. However, Japan uses more pictures of their own garden then just random ones. The use of color green and white in the logo highlights a relaxing environment . Limitations and gaps The patterns that were discovered have demonstrated there are distinct differences in the way in which European Gardens represent themselves and Japanese Galleries represent themselves. European Gardens use spring flower, trees and show people having fun. They portray their garden as a location for fun and not just for relaxing. Where as Japanese gardens use a lot of pictures of their own garden, they highlight more of the concept of an relaxing environment. This naturally excludes the younger generation. Here one may point out that in a number of marketing material European gardens have used pictures of young people and children. Conclusion In conclusion, this research has demonstrated there is a clear opportunity to design a logo that talks to a different demographic by taking a visual approach of not being green and not purely typographical. It may also noted that garden tourism is quite difficult task considering the fact that hobbies like shopping and movies are still famous with in every age group. The fact that only material and tool they have to use is the lovely and relaxing environment which the location provides. The logos can also to be as fun loving as those of amusement parks they can only be restricted to trees or flowers. References Books Payne, A, Martin, C., Clark, M., Peck (1995)., Relationship Marketing for Competitive Advantage Butterworth Heinemann Youell, Ray( 1998) Tourism pub. Longman Websites www.chrisbeardshaw.com/index.php/2011-08-12-08-42-00/145-cheshires-gardens ngr .org.uk http://www.cheshiresgardens.com/ www.magworld.co.uk foliadesign.co.uk www.ness grens .com www.visitpeakdistrict.com www.artin grden.com www.favouritedaysout .com sisley.co.uk www.chestertourist.com swcwhatsnew.blogspot.com www.enjoystaffordshire.com www.botanicgardens.ie amyahoy.blogspot.com www.abbotsbury-tourism.co.uk http://www.shearings.com/featured-holidays/flower-shows www.marymoxongardens.com http://www.chester360.co.uk/whats-on/rhs-flower-show-tatton-park-cheshire en.wikipedia.org www.telegraph.co.uk www.atgtickets.com www.marshalls.co.uk blog.eflorist.net www.homeflowerandgardenshow.com www.door2tour.com www.botanicgardens.org Read More