StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

How to Identify, Meet and Exceed Visitors Expectations and Satisfaction Levels - Dissertation Example

Cite this document
Summary
The paper "How to Identify, Meet and Exceed Visitors Expectations and Satisfaction Levels" states that the infrastructure of Hong Kong is well constructed with advantages on multiple dimensions. Tourists who travel to Hong Kong can expect to receive a valuable experience…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.6% of users find it useful
How to Identify, Meet and Exceed Visitors Expectations and Satisfaction Levels
Read Text Preview

Extract of sample "How to Identify, Meet and Exceed Visitors Expectations and Satisfaction Levels"

Download file to see previous pages

Hong Kong is an exotic travel experience that many people from throughout the world seek out. In order to continue being an attractive destination and to improve the experiences of travelers, it is important to review their experiences and discover where there is satisfaction and where there can be improvements. The following dissertation will explore the Hong Kong travel experience through an examination of literature, through the theoretical application, and a qualitative study in which interviews have been made into case studies.
1.1 Rationale
The primary theory on which this dissertation has been based is Liberalisation Theory.

Liberalization theory addresses the symbiotic relationship between the state and business. The needs of the business are very often in line with the needs of the people. The building of infrastructure and increased capacities will not only increase the value of tourist resources but will increase the quality of life of those indigenous populations that will be affected. Liberalization Theory suggests that what is good for business in terms of policy and regulations should also be good for the nation, thus freeing up resources for building a greater society also improves the capacities for business to operate.

Hseuh (2011) defines a liberalization strategy as “policy and company level measures that introduce competition and influence, and enhance the role of markets” (p. 22). This means that the goals of the strategy that is based upon the need to increase capacities are based upon cooperation between the government and business in order to create competitive advantages and in order to influence how the market can be approached and conquered. The qualitative theory through which the data will be analyzed is the grounded theory.

In the grounded theory hypotheses are not formulated and the research is allowed to develop theories on which to base conclusions. Charmez (2006, p. 2) writes that “grounded theory methods consist of systematic, yet flexible guidelines for collecting and analyzing qualitative data to construct theories ‘grounded ‘ in the data themselves”. The grounded theory allows the researcher to modify the data so that commonalities emerge that develop theories based on what the data reveals.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Improving the Hong Kong Experience: How to identify, meet and exceed Dissertation”, n.d.)
Improving the Hong Kong Experience: How to identify, meet and exceed Dissertation. Retrieved from https://studentshare.org/tourism/1470876-improving-the-hong-kong-experience-how-to-identify
(Improving the Hong Kong Experience: How to Identify, Meet and Exceed Dissertation)
Improving the Hong Kong Experience: How to Identify, Meet and Exceed Dissertation. https://studentshare.org/tourism/1470876-improving-the-hong-kong-experience-how-to-identify.
“Improving the Hong Kong Experience: How to Identify, Meet and Exceed Dissertation”, n.d. https://studentshare.org/tourism/1470876-improving-the-hong-kong-experience-how-to-identify.
  • Cited: 0 times

CHECK THESE SAMPLES OF How to Identify, Meet and Exceed Visitors Expectations and Satisfaction Levels

Hotel Industry and Customer Satisfaction

These are: To evaluate the discrepancy gap between the customers' expectations and perception of their overall experience with the offered service To identify the factors that enhance customer satisfaction in the hotel industry In order to investigate these objectives both qualitative and quantitative research were used.... The secondary data collection was used to identify some of the gaps of knowledge in the field of perceived differences between customer experience and customer satisfaction....
36 Pages (9000 words) Essay

Strategic Management of the Eden Project

Research has shown, that 70% of people who have already visited Eden are willing to come back, and statistically the number of returning visitors is actually increasing from 14% in 2002 to 17% in 2003.... Today, after years of successful operations and significant financial and know-how backup, the long-term mission and vision are much more broadly defined, while still bearing the entrepreneurial values from the beginning of the project's creation....
16 Pages (4000 words) Essay

Identification of Key Factors That Influences Different Participating Groups

The studies have also tried to evaluate the customer satisfaction levels and the utility of becoming more aware during the purchasing process.... One of the major issues that need to be understood is the consumer satisfaction of such international events.... A large number of studies have already been undertaken to evaluate the consumer satisfaction or dissatisfaction from such staging of services.... It is said that consumer satisfaction is a relative judgment that gives the consideration of quality and benefits through the process of purchase and the cost that customers have to bear in acquiring the benefit (Howard and Sheth, 1969)....
11 Pages (2750 words) Assignment

Operations of the London Zoo

It will offer suggestions and recommendations on how management and staff can reach this goal.... MISSION STATEMENT/SERVICE CONCEPT: The London Zoo does explain how they will pursue the goal.... The paper "Operations of the London Zoo" investigates the contribution of the operations function within the Zoo's service environment, challenges facing operations managers at a zoopark, strategic change, and its impact on operations at the zoo, and applies the theory of the research process....
13 Pages (3250 words) Case Study

Venue and Destination Management

It is focused on the visitor as it employs economic and cultural approaches to balance expectations of visitors with their experience from service providers and the community.... he destination marketing organisation (DMO) is therefore tasked at promoting a town, a city, region, or country with the aim to increase visitors.... Thus, it involves strengthening the capacity of a community or a locality / region in order to meet marketplace supply and demand, benefit on opportunities, as well as sustain vitality (Martin, 2002)....
14 Pages (3500 words) Coursework

Service Quality in a University Sports Centre

237) are some of the factors to customers' satisfaction in the sports industry.... In addition, understanding customers' needs is a step to meeting their expectations through availing necessities but knowledge of the customers' experience with products that can then be compared with expectations informs the level of satisfaction.... 154) is important in ensuring and safeguarding customer satisfaction that in turn retain existing customers and can attract more customers through testimonials....
14 Pages (3500 words) Case Study

Satisfaction and Loyalty in the Healthcare Sector

Wong et al (2014) stated that customer loyalty is affected by brand preference and satisfaction.... The Australian Council of Healthcare Standards has concerns on how to increase satisfaction and loyalty among patients of its member organizations.... The Australian Council of Healthcare Standards has concerns on how to increase satisfaction and loyalty among patients of its member organizations.... The Australian Council of Healthcare Standards has concerns on how to increase satisfaction and loyalty among patients of its member organizations....
12 Pages (3000 words) Research Proposal

Banking Customer Service Satisfaction in Australia

The paper "Banking Customer Service satisfaction in Australia" is a decent example of a Finance & Accounting research proposal.... The paper "Banking Customer Service satisfaction in Australia" is a decent example of a Finance & Accounting research proposal.... The paper "Banking Customer Service satisfaction in Australia" is a decent example of a Finance & Accounting research proposal.... he objective of conducting this research is to find answers to these questions: (a) does the service quality possess whichever effect on customer satisfaction?...
23 Pages (5750 words) Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us