Shopping american consumerism - Essay Example

In a mall, it can be understood that goods and services have become commodities and the workers, especially sales personnel, have to work hard to sell these items so that their work could generate income (Smith 173). However, there are instances that a mall makes a viewer rational thinker through certain devices it creates, in particular, the architectural design (Crawford 15). The spaces of a mall have become avenues for several consumers to ensure productivity: places for meet- ups, exercises, and places to entice popular demands (Crawford 15).

These are just some of the functions of a mall that can be deemed for the consumption. Consequently, it can be analyzed that mall’s origins are grounded on the need to set up a commercial space that can be used to advertise and sell goods and services that the capitalist mode of production entails. These are the realms of consumption (Crawford 12). This place gives people the capacity to decide what they want for themselves since the mall practically gives what an individual must have or can have by having a certain economic power, which is money.

One thing that must be looked into carefully is not the economic profit that mall provides but how does it became successful? Principally, the presentation of the mall is the very key. The formulation of design and the arrangement of things create a certain degree of enchantment that makes people go to it regardless of vicinity in the periphery (Crawford 7). With this enchantment, comes confusion: this is the point where malls start to get profit. Since the mall presents a vast array of goods and services to choose from, the consumer will have the option to avail of everything to indulge accordingly to preference.

With the confusion that comes along the option presented, this is reinforced by the huge space of the mall that houses multiplicity