Reaction Paper (Political Psychology)- Media Effects: Agenda-setting, Priming & Framing - Essay Example

Besides, the researcher tended to give a more powerful definition of the term itself. Entman identifies framing as an influence onto human consciousness by means of transferring information from a source like utterance, media, or literature to the person’s consciousness via communication (Entman, 1993, p.51). However, the information is delivered in such a way that an individual sees and accepts the particularly proposed point of view on the specific event. Therefore, such frames are to define problems - that is draw person’s attention to a particular fact evaluated through the perspective of generally accepted cultural values.

Then – diagnose causes. That is - point out the forces that created the problem. Finally moral judgments are made, and remedies suggested – ways to solve the problem are proposed as well as the potential results outlined (Entman, 1993, p.52). So, in general any frame’s purpose is to choose and highlight certain problems, and, consequently, use the highlighted elements for shaping people’s perception of the problem. Slotuus (2008) also agrees with this idea, stating that frames in communication can, and are to shape and even modify a person’s opinion from one position to another (Slotuus, 2008, p.4). That means that any even can be shown in different light, as well as its particular details in order for an individual to create the specific, drawn by the frame, opinion about the problem.

Furthermore, according to Entman, framing involves highlighting a particular fact or piece of information in order for it to be the most noticeable and important to the audience (Entman, 1993, p.53). This can be done by means of locating such information is certain places, repetition or associations. However, the effect may depend on the receiver’s personal perspective on the issue. Slothuus (2008, p.9) believes that the strength of person’s values, views and beliefs influences how