Transportation in the Supply Chain - Essay Example

For the paper, it is important to highlight that the paper is discussing on the concrete block s the product that is produced as well as sold by the company. It is important again to highlight that the company that does the production of the product is CRH Company. The company raw materials are imported from other companies outside the continent with very few areas that supply the company with the raw materials. It is considered very vital and quite in order to reiterate the fact that this company does the production exercise and supplies the products to the various branches that operate from the other ends of the world.

These are located in the various countries in the world. This therefore vividly explains the concept of globalization as an adopted technique that the company has put into action as a way of combating the stiff completion from the other businesses (Dadashian, Shakibfar, & Fazel, 2007). It is important to highlight that the company faces very stiff competition from the other companies that produce similar products as the company. This has made the company to spend much on the product promotional measures and campaigns as well as establishing more branches all over the world.

This is to enable the company to realize more sales. Some of the companies that pose great challenge to the company are; Bunco Company limited, Aisha Company limited, Genesee Company limited and finally Susana Company limited. All these produce similar product and they tend to engage the products in differentiation actions to make them attract customers to their products (Ilangkumaran, & Kumanan, 2009) In the diagrammatic representation of the supply, the chart below clearly gives the true operational picture and diagram of the company starting from the way in which the raw materials are received by the company, through processing to the supply of the products to the various wholesalers, retailers as well as