Business Planning- THE TWIST KETTLE - Assignment Example

nturn that has negatively affected the purchasing power of most consumers, households are focused at buying low priced but quality products (Ruston, 2010). In this regard, Twist Kettle offers the best opportunity that will ultimately add value to our consumers. The high consumption of tea and coffee is one of the key aspects that have led to an expansion of kettle market. Even though most of the households did not take into consideration the environmental impact of the kettle they use during their household chores, the demand for eco-friendly kettle has significantly expanded (Abrams, 2003).

This acts as a major basis for the preparation of our business plan. One of the major threats that Twist Kettle will face is stiff competition. It is worth to note that even though competitors have launched various energy saving kettles in the market, mainstream consumers are concerned about their prices, efficiency and ease of use (Lavee, Regev and Zeme, 2009). Through overcoming such barriers that affects the buying behavior of most consumers, Twist Kettle will ultimately attain a competitive edge.

As depicted by Bigelow (2003) the quality of a product has a significant implication on the consumers buying behavior. One of the key elements covered by our business plan is on how to improve Twist Kettle to make it compatible with the needs of our consumers. For example, the kettle has a unique design that ensures that left and right handed consumers can easily adjust the temperature (Bigelow, 2003). In addition, consumers can choose their desired temperatures since the product offers various choices of temperatures.

To ensure reliability of the Twist Kettle, we are focused at using heat resistant plastic during the production process. These materials will include polystyrene, polypropylene as well as low density polythene (Cohen, 2002). Being produced by Lavaware Company, the market price of Twist Kettles will be £45 (Tanner, and Wolfing, 2003). With such a low price, most