What E-marketing Activities Does Skype Undertake - Essay Example

Considering the rapid digitalization of the economies and an increasing trend towards online market portals, it is vital for modern businesses to resort exclusively or partially to e-marketing solutions and strategies. In fact, e-marketing has redefined the ways modern businesses are conducted.

Q. What e-marketing activities does Skype undertake? What is the quality of these activities?
Ans. Skype being a complete e-commerce venture has an elaborate and well-calibrated e-marketing strategy. A cursory perusal of the e-marketing activities undertaken by Skype reveals innovation and effectiveness at its best. The primary forte of Skype lies in its apt communication strategies and its state-of-the-art customer relationship management (Krishnamurthy 2006). Skype has an exclusive e-marketing based advertising campaign that resorts to regular strategies like hosting an exclusive website that enhances the awareness of the potential customers about the products offered by Skype and also connects them to these services. Skype also uses banner ads, text ads, pop-up ads, and other such features (Krishnamurthy 2006). In addition, Skype also uses e-mail and e-mail newsletters to disseminate information amongst the interested customers (Krishnamurthy 2006). Skype has an immaculate search engine optimization strategy. Skype extensively resorts to personalized online customer care that targets both the individual and corporate customers Krishnamurthy 2006).

Q. What attracts people to Skype?
Ans. Skype is the most well-known and cost-effective VoIP-based communication service. It enables its customers to make regular telephonic communication to both the landline and cellular phones located anywhere in the world through the medium of the internet. In addition, Skype offers other relevant services like file transfer and online conferencing. Though Skype has an effective and elaborate e-marketing strategy that advertises it's economical and state of the art services amongst the people, the primary attraction at Skype is its lowest possible cost as compared to other VoIP services that are further spread by the word of mouth amongst the potential customers. In addition, Skype immensely attracts new customers because of its liberally advertised policy of offering free Skype-to-Skype phone calls. In other words, the primary strategy of Skype is to popularize itself as the most cost-effective and complete communication solution.

Q. How does Skype help the customer to use Skype?
Ans. Any customer located anywhere in the world can access Skype by visiting its user-friendly and easily navigable website (Skype 2009). The customers are well informed about the suitable packages at this website and they can procure these services by paying online (Skype 2009). The supportive software can be downloaded from this website and customers do not have to face any botheration of going for special installations or resorting to cumbersome paperwork (Skype 2009). The services can be accessed at any time and from anywhere. In addition, Skype also offers free trial packages to its individual and corporate customers (Skype 2009). All these features make Skype an interesting proposition to its customers.