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Learning the signs of child abuse - Essay Example

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The target market for this workshop is small to mid-sized companies who are in need of understanding how to identify and report child abuse and neglect. These would be for profit companies who work with children and their families. They would have 50-150 employees and the…
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Learning the signs of child abuse
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Although nonprofits might also be interested in this workshop they may not have the ability to pay for service. My fees would be comparable to other consultant fees. In looking at fees on the Internet I found that consultants charge many different amounts for their workshops. For an online workshop I saw fees between $195 per person and $395 per person. I saw one Internet workshop to become a consultant (taught by a consultant) where she charged $297 per person. I think that I would charge as one consultant did: $395 for the first person and $195 for each person after the first one from the same company.

I would require a minimum of 15 people to do a workshop and it would be a full day. I would charge the same fee for this workshop because if I showed enough value people would pay the fee. I do not believe in giving a discount rate to a nonprofit organization because it is "nonprofit." There are many nonprofits like The United Way, The American Cancer Society and others who are adept at fundraising. They understand that they must pay for services they receive. I would consider group discounts (as noted above) and I would consider shortening the workshop for an organization or business if they just wanted a half day.

However, the half day fee would be based on the full day fee. I would not work towards convincing the decision maker to hire me because prior to a meeting with them I would send my marketing materials. I would first find out whether the company was the type that I describe in my target market and when they did professional development. I would find this out through a phone call. I would also find out the name of the person in charge of scheduling workshops. At that point I would send marketing materials and ask that they give a call.

I would attempt to get as much information from the executive assistant or the individuals department

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