Advertisement the Importance of the Content Analysis - Assignment Example

An analysis of an Ad (Samsung Galaxy S4) Name: Institution: An analysis of an Ad (Samsung Galaxy S4) Introduction Effective marketing aims to communicate a product's value to potential customers so that the product can achieve profitable sales (Ferrell & Hartline 2005, 89).... hellip; It entails selecting a target market by carrying out an analysis as well as market segmentation and advertising that acts as a convincing tool to persuade customers to buy....

As may be inferred from Moeller's analysis of the importance of imagery, the power of images lies in that they are open to interpretation and that viewers can, to an extent, impose their own meanings and values upon them (para 5-9).... The imagery which they use influences our perceptions and their very presence provide us with media content.... As Steve Hall explains, the production of media content is very costly and corporations only undertake the expenses involved for the purposes of profiting....

Consumer psychology and analysis of database of customers are important part of market strategy which helps one to know the changing preferences of the customers in the rapidly changing times.... Consumer psychology and analysis of database of customers are important part of market strategy which helps one to know the changing preferences of the customers in the rapidly changing times.... The positive information that has come out of this survey is that significant percentage of people above the age of 20 gave clear indication that their buying decision is swayed by the visual and textual content of the advertisements....

“Semiology therefore aims to take in any system of signs, whatever their substance and limits; images, gestures, musical sounds, objects, and the complex associations of all these, which form the content of ritual, convention or public entertainment: these constitute, if not languages, at least systems of signification” (Barthes, 1964).... Essentially, ‘semiotics' is a term used to indicate the process of sign analysis in a given culture for indications of meaning at varying levels....

To understand the real meaning of advertisement its analysis are done to learn the techniques that are employed in designing the content of an advertisement.... Media analysts have used different parameters of analysis to gain understanding of concepts interrelated with advertisements.... This paper aims to analyze an advertisement through the most commonly used analysis methods called semiotic and ideological analysis.... The advertisement selected for this paper is projecting a perfume named 1 million which is the new male fragrance by the Spanish leading colognes and perfume company named Paco Rabbane....

hellip; The 1970s saw a period of much diversified ads which were very different in content and appearance from today's ads.... This essay describes the advertisement of the "Malaysia-Singapore Airline" published in the “Far East Economic Review” magazine in 1972.... This paper will analyze an advertisement of an airline company called Malaysia-Singapore Airline (MSA).... This "advertisement in the “Far East Economic Review” magazine in 1972" outlines and analyzed the ad which was published in this particular media, its style and strategies....

In this regard, the essay intends to address the role of advertisement in motivating the probable customer and improving organizational performance.... In this regard, business organization has significantly noticed that advertisement should be an effective mean of changing the persuasion level of the people in a determined way....

Targeted advertising technologies in the ICT space: A use case driven analysis Wiesbaden: Springer ViewegBottom of FormBottom of FormBottom of FormBottom of Form... advertisement is the process of publicizing a product of service so as to convince people to utilize the product or service being offered (Shah & DSouza, 2009).... advertisement has benefited a lot from commercial organizations that strive to achieve more and increase their… Frequently new organizations can contend to the fact that they are little, more adaptable and target a specific clientele as opposed to larger businesses....