Violence, Gender, and Inequality Proposed by Media: Media Example - Assignment Example

Violence, Gender inequality, etc proposed by Media: Media Example Violence, Gender inequality, etc proposed by Media: Media Example Song: I have selected the song, “Ya Boy, - Fuck Bitches, Get Money,” sung by, “Messy Marv” and produced by “Araab MUZIK”. The song is very popular among youth and singers are invited at various round the country to the sing the song. It is a Hip Hop Rap song. The main idea of the song is to humiliate the female figure of the society. The song is made to disrespect the female and impose the concept of male dominance in the society. It is a very clear song that spreads the message that women are of no worth. The writer and the singer of the song view a woman as the sex partner or a sex slave or a sex worker. Singer also influences the listeners to have a flirting attitude and do not make good relations with women. Singer emphasizes that with money you can buy a woman, like women are for sale in the nearby grocery store and if you have money you can buy one of them. The other part of the song depicts the life of rich persons. The writers and singer depicts a rich man with a rock star or a rap artist. In singer’s view, rock stars and rap singers are becoming richer and they can do what ever they want to do. They have plenty of money and that have the power to do even wrong deeds without any shame. In the other part of the song, the writer and singer conveys the message of power and power that comes with the money. The song depicts he importance of various brands like Gucci, Prada, Louis, etc that comes with the money and importance of diamonds and Rubies and importance of costly watch. These products actually have no worth but media depicts the power with respect of the costly brands and products of luxury. Following the similar matter, the singers depict the power and associate it with guns and ammo. TV Commmercial In my view the TV commercial of “Colgate Visible White: COLGATE PLUS SHINE” represents stereotypical gender role of woman. In the commercial an Indian actress “Sonam Kapoor” is telecasted. The commercial is made to depict the functionality of toothpaste that has the power to shine the teeth. In most of the cosmetics based TV commercials, women are posed as something that they really are not. It is what media depicts and what things really are. It is important here to identify, the products are marketed with some models that are really skinny and slim; however, a normal woman is unable to afford such a slim figure. All these things come with some expense that strains the body. On the other hand, the commercial is unable to depict the features of the product (toothpaste), it only depicts that the beautiful, young and slim actress uses the product. Similarly, the commercial is unable to show the medical or health benefits of the product. The only thing the commercial allows the viewers to watch is the portrayed personality of the model. In normal house holds women have less time to manage the figure except some of the women that are in the profession of health and fitness or attached to the professions of modeling or acting. The product is marketed with the name of the actress not with the health benefits or other benefits of the product. This strategy seems to be working since the beginning of commercials and advertisements. Media is portraying the women body in nearly every advertisement du to sexual attraction of a woman. In the shave gel advertisement or in men under garments advertisement, there is no need to put a woman; but advertisements consider it necessary to put women in any type of advertisement that is not a good example. In the similar manner, we will see male figures in the advertisement that do no belong to men like women under garment advertisement or other such type of advertisements. Magazines I have selected the “Empire” Magazine as the male targeting magazine. In this magazine, the magazine cover is made to depict the male power. The cover defines the power in the form of guns. Bond 007 is portrayed as the powerful man with a gun in his hand. All the former actors that played bond 007 in the movie series are with guns, influencing the society that a powerful man must have a gun. A gun is symbolized to enhance the powerful character of a man. On the other hand, personality traits are also depicted; all the actors are wearing costly tuxedoes. A costly watch on wrist adds even power by symbolizing him rich too. The name of the magazine also depicts the power. I have selected the “Stuff” magazine as the female targeting magazine. However, cover is designed to influence the male readers too, but majority of its readers are females. In the cover of the magazine, a slim model is portrayed. The model is not gracefully dressed. Women are portrayed in the roles that influence the sexuality and have no purpose except sexuality. In fact, most of the magazines are only known for marketing the products over women bodies that are not even used by women. It is quite possible that someone could find something useful and interesting inside the magazine but the cover is only selling sexuality of a woman. One thing that targets the women is the name of the magazine; however, other wordings are there only to sell the products. In both the magazine not a single thing is common. However, both the magazines’ covers are displaying different set of things that products that have a different selling strategies. The marketed products are depicting men to be rich and powerful and women to be more sexual and lean to look more beautiful. Printed Advertisements I have selected “Lynx shower gel” printed advertisement that disrespects the women by symbolizing the women as the sex figure. In the ad a female model is posing in a sexual manner to market the product. The product advertisement has no features of the product that the wording “The Cleaner you are, the Drier you get”. We are unable to evaluate whether the woman’s body is dry or not; on the other hand, it is not a proper product description that it will make you skin drier. The advertisement in the similar manner shows a female model with a lean figure. The image we a looking at filters through many computer aided software and then the results are screened more to enhance the best features of the model and than it is published into the market. The shower gel is marketed with the woman’s body and it is the body that the marketing agency is selling not the shower gel. More over, the eye catching product in the advertisement is not the shower gel but the woman that is marketed with the product. Female model is also the product of the marketing agency. The printed advertisement of “Dolce & Gabbana” depicts male dominance on females. The advertisement has four tough males and a slim female. On of the boy is forcing the female downwards. The advertisement clearly sells the sexuality, brutality and male dominance. The common thing in both the advertisement is the female sexuality. In the second advertisement, men are portrayed strong, brutal and domination while woman is portrayed as weak. In my view, the advertisement is part positive and part negative. One can choose its negative part or positive part. The advertisement is totally dependent on the viewership of the advertisement and how it is portrayed and with what reference it is portrayed. In my entire researched media example, I have found no perfect example that portrays gender equality. However, some media examples are bad and some are worst in portraying gender equality. In my research, I have evaluated that nearly all the media example disrespected the women in some ways. Moreover, it is the duty of the women to fight for their grace and honor. Most of the advertisements are marketing the products with the help of female sexuality and in order to enhance the productivity, the products are marketed by exposing the women bodies as much as possible. However the media Advertisement of “Dolce and Gabbana” depicts gender equality in some manner. In the advertisement, both the female and male characters are characterized as the exemplary figures to enhance the symbolism of sexual character. In this manner, both the male and female characters are depicted as same. In the other advertisement of the “Dolce and Gabbana” female characters in the advertisement are depicted as more dominant as compared to the male characters in the advertisement. In this advertisement, the most important perspective besides the sexual content is the gender equality and gender and dominance of female characters in the advertisement. The advertisement, on the other hand, is not depicting the true importance of female figures in the society. We typically see the male dominance in the advertisement but, a part of this advertisement is depicting that female figure do have a power to express and do make a change. On the other hand, the media advertisement proposed the similar idealistic sexuality of women as in the other media advertisements. Read More