Why Evaluation of Consumer Behaviour Is Important for Successful Marketing - Coursework Example

To achieve this learning of consumer behaviour is key in determining their needs, what they value for the company to concentrate on offering these needs better than its competitors in prevailing physical, economical and technological environmental conditions.... consumer behaviour is a process through which a consumer goes through before making a decision of purchasing a product or a service for his or her end-use.... consumer behaviour is a process through which a consumer goes through before making a decision of purchasing a product or a service for his or her end-use....

According to Lamb et, al (2011), the consumer decision-making model involves “need recognition, a search of information, evaluation of the available alternatives, purchase decision and post-purchase decision”.... … The paper "Internal Factors Influencing Consumer Decision-Making process: The Сase of Coke Consumers" is a good example of a literature review on marketing.... The paper "Internal Factors Influencing Consumer Decision-Making process: The Сase of Coke Consumers" is a good example of a literature review on marketing....

consumer behaviour is a wide scope; however, it will vary depending on the nature of products.... The unwritten rule in the successful marketing of any product is the accurate comprehension of consumer behaviour.... Regardless of this endeavor, a clear understanding of consumer behaviour still remains an elusive issue as human behaviour still remains an enigma, therefore, making it difficult to grasp.... Up to date, little research has been conducted on the relevance of consumer behaviour on the choice of food products....

Understanding the concept of consumer behavior improves the ability of marketers to come up with strategic plans (Maclaran, Saren, Goulding, Elliot & Caterall, 2012, 104).... This paper examines the characteristics that affect consumer behavior, the types of consumer behavior and gives necessary marketing recommendations.... An example of motivation in the study of consumer behavior is hunger while making the decision to buy food.... … The paper "The Consumer Decision-Making Process and Buyer Behavior" is a perfect example of marketing coursework....

nbsp;This paper discusses consumer behaviour in great detail, focusing on the effect of the different internal factors on the consumer's decision-making process.... nbsp;This paper discusses consumer behaviour in great detail, focusing on the effect of the different internal factors on the consumer's decision-making process.... Researchers have therefore sought to investigate the consumer behaviour (Lamb, Hair & McDaniel, 2004) and how these consumers use their available resources on personal and household services and products in an effort to satisfy their specific needs (Schiffman & Kanuk, 2000)....

consumer behaviour is thus in most cases based on the social class (Solomon, 2014).... … The paper 'In Order to Target Consumer Culture, Marketers Need to Understand Class" is a perfect example of a marketing essay.... The paper 'In Order to Target Consumer Culture, Marketers Need to Understand Class" is a perfect example of a marketing essay.... This research has contributed to the knowledge of the significance of the social class on marketing....

… The paper "How Marketers Can Apply Consumer Behavioural Theories to Reduce Tobacco Use in Australia" is a good example of a marketing case study.... The government of Australia has in the past embarked on a series of policies and regulations meant to stop the marketing of tobacco products in the country (Ridolfo & Stevenson, 2001, p.... The paper "How Marketers Can Apply Consumer Behavioural Theories to Reduce Tobacco Use in Australia" is a good example of a marketing case study....

Then we come across the factors of consumer behaviour as an important element in strategy formulation and implementation.... Definition of consumer behaviour Consumer behavior is defined as the understanding of how the consumers obtain, dispose, and consumer products and services.... Model of consumer behaviour The model of consumer behavior or the decision making consists of three main elements namely, marketing and other stimuli, the buyer's black box, and the buyer's response (PETER, 2008)....