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Overcoming the Barriers to Effective International Marketing Research - Literature review Example

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The paper "Overcoming the Barriers to Effective International Marketing Research" is a perfect example of a marketing literature review. Firms usually face hurdles when entering new markets. However, due to rapid change in global business businesses must find new strategies on to deal with these barriers in advanced in order to improve their chances of performing well in the new markets…
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Overcoming the Barriers to Effective International Marketing Research

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