Internal Marketing Capability of Coca-Cola Company - Case Study Example

The prudent running of coca-cola has seen it elbowing out a number of competitors and its securing of a large market share in numerous economies.... The company's key business (approximately 86 of revenues) is in the production of syrups and soft drink concentrates (Sprite, Coca Cola and Diet Coke).... The company also takes part in the sale of juice products such as coffees, Minute Maid, Water, teas and sports drinks such as Powerade (Khan, 2009)....

… The paper “Coca Cola company's Market Segments, Logistical Flows, External Environment, and Internal Factors" is an engrossing example of a case study on marketing.... The paper “Coca Cola company's Market Segments, Logistical Flows, External Environment, and Internal Factors" is an engrossing example of a case study on marketing.... marketing provides an opportunity for stakeholders to endorse their products to customers to gain an edge over their competitors....

… The paper “Coca Cola company -  Customer Groups, Internal and Environmental Factors Influencing the company's Market System" is an affecting example of a case study on marketing.... Marketing concepts focus on the need of a company to fulfill the needs of a customer while at the same time maximizing the organizational profits.... The paper “Coca Cola company -  Customer Groups, Internal and Environmental Factors Influencing the company's Market System" is an affecting example of a case study on marketing....

… The paper 'Reward Management at coca-cola company " is a good example of a management case study.... The paper 'Reward Management at coca-cola company " is a good example of a management case study.... Company Overview The coca-cola company is a non-alcoholic beverage producer, marketer distributor.... The company was first started in 1889 Atlanta US and has since expanded and now operate in over 200 countries across the globe (coca-cola company 2015)....

… The paper "Coca Cola company Resources and Capabilities" is a good example of a management case study.... nbsp;The Coca Cola company is a world business leader in the beverage industry.... The company is the leading soft drink maker in the world-spanning in over 200 countries and own a further 400 non-alcoholic beverage brands (Coca-Cola, 2013).... The paper "Coca Cola company Resources and Capabilities" is a good example of a management case study....

This report presents a detailed assessment of the activities, progress, and future prospects of the coca-cola company in the Indian market.... EXECUTIVE SUMMARY This report presents a detailed assessment of the activities, progress, and future prospects of the coca-cola company in the Indian market.... … The paper "Coca Cola company in the Indian Market" is a perfect example of a case study on marketing.... The paper "Coca Cola company in the Indian Market" is a perfect example of a case study on marketing....

… The paper "Identification of the Direction of coca-cola company in the Next 10 Years Using SWOT Matrix" is a perfect example of a business case study.... The paper "Identification of the Direction of coca-cola company in the Next 10 Years Using SWOT Matrix" is a perfect example of a business case study.... This paper is a SWOT analysis of the coca-cola company, with the aim of showing the role of the market on Coca-Cola's abilities and capacity (weaknesses) and how the organization can utilize its strengths to beat threats and exploit available opportunities....