Service-Dominant Logic - Literature review Example

Using a Service-Dominant Logic description, the study outlines the requirements that support business services like appliances and their value, main technologies, scenarios for future developments, and for future appliances, supporting systems, and services.... Using a Service-Dominant Logic description, the study outlines the requirements that support business services like appliances and their value, main technologies, scenarios for future developments, and for future appliances, supporting systems, and services....

The main use of Service-Dominant Logic according to the article is the creation of value through multiple actors as opposed to creation by a single actor.... The main foundation of the Service-Dominant Logic is that the organizations, markets, and society are concerned with the exchange of services as opposed to goods1.... The article looks at the Service-Dominant Logic as the one which gives a broad market perspective as opposed to the traditional market which is composed of goods....

The Service-Dominant Logic looks beyond the use of goods in the market to a service dominated market.... The main tools in the Service-Dominant Logic are skills and knowledge as opposed to the logic of the good which looks at physical resources.... The Service-Dominant Logic looks beyond the use of goods in the market to a service dominated market.... The main tools in the Service-Dominant Logic are skills and knowledge as opposed to the logic of the good which looks at physical resources....

… The paper "Conceptualization of Actions in the Service-Dominant Logic Literature for Value Co-creation" is a good example of marketing coursework.... nbsp;Service-Dominant Logic literature is a concept that relies on various ideas to ensure that while a commodity is produced and sold as the commodity, it is more often than not sold to satiate a form of service that a customer who buys the good would like to use it for.... The paper "Conceptualization of Actions in the Service-Dominant Logic Literature for Value Co-creation" is a good example of marketing coursework....

… The paper "Understanding Service-Dominant Logic" is an outstanding example of marketing coursework.... The paper "Understanding Service-Dominant Logic" is an outstanding example of marketing coursework.... The exchange model that applies in marketing was inherited from economics that had a widespread logic based on goods exchange.... The logic concentrated on the resources that are not touchable but are value embedded and transactions....

… The paper "Principles of Service-Dominant Logic" is a great example of marketing coursework.... All these parties under Service-Dominant Logic do collaborate to create value.... The paper "Principles of Service-Dominant Logic" is a great example of marketing coursework.... All these parties under Service-Dominant Logic do collaborate to create value.... The Service-Dominant Logic is motivated by the individual innate reason of doing something for another person and with the individual (Christensen, CM 1997 pp....

The Service-Dominant Logic has also been used to illustrate the need to empower customer's participation and the need for the organizations should shift from product focus to customer focus where customer expectations are met first.... These theories include:- Roles and script Scripts theory Consumer perceived risk theory The effect of culture on consumer behavior Customer control theory Service-Dominant Logic Service-Dominant Logic is a term that has been equated to Theory X management....

… The paper "Co-creation - Theoretical Analysis and Relevance to Business" is a good example of marketing coursework.... nbsp;Value is a key concept in the current era of marketing.... Gone are the days when marketing was just about creating publicity, advertising, and organization of resources towards the customer demands....