Standardizing or Adapting the Marketing Strategy across Cultures - Case Study Example

This paper aims to develop an international marketing strategy for the jelly beans brand of an Australian manufacturer that is planning to expand in a new market, Lebanon.... This paper aims to develop an international marketing strategy for the jelly beans brand of an Australian manufacturer that is planning to expand in a new market, Lebanon.... rdquo; is an impressive version case study on marketing.... rdquo; is an impressive version case study on marketing....

the marketing strategy can be standardized when the response of consumers to the marketing mix is homogeneous.... Studies have indicated that marketing strategy development is essentially determined by competition (Viswanathan and Dickson, 2007).... For a good and viable decision to be made in relation to a marketing strategy, a combination of 4Ps (product, price, promotion and place) should tally the needs of customers (Armstrong and Kotler, 2000)....

… The paper "McDonald's International strategy" is a great example of a case study on business.... The paper "McDonald's International strategy" is a brilliant example of a case study on business.... In business terms, an international strategy can be defined as a plan developed by a company or an organization with the aim of promoting sustainable growth and profitability on a global level through the sales of products or services.... In addition to this, another aim of an international strategy is to build the global presence of a company and meet the specific needs of different customers and clients around the globe (Jansson 2008; Pehrsson 2008)....

More importantly, the airline has been very successful in continuing non-stop international flights across various destinations across the world.... In addition, the East African market is increasingly attracting many foreign investors from Asia and is a renowned tourist destination, visited by many tourists from across the world....

9) posits that small businesses are as well growing their investments across borders.... 2), ethics on international marketing, social responsibility as well as globalization have an effect on each another.... Give that the globalization's driving forces meant that, consumers, markets, were turning out to be more 'homogenized, consequently necessitating organizations to create corporate and international marketing production strategies that cross borders of the country (O'Curry, 2006, p....

This discussion will be supported by reference to how the concept of globalization affects markets, cultures, incomes, and other issues that are related to the marketing of products.... This is facilitated by the factors that characterize globalization, such as improved transport and telecommunication infrastructure, increased cross-border movement of people and capital, and enhanced sharing of information across different networks due to advancements in information communication technologies....

203) shows that even with the increasing globalization, consumers from different cultures have different perceptions, attitudes, values, and preferences, and may remain hesitant to acquire foreign products.... The differences in cultures across the globe imply that marketers have to deal with varied cultures as they sell their products globally (Meyer & Bernier 2010, p.... … The paper "Contingency Factors of marketing-Mix Standardization" is a wonderful example of a Management Literature Review....

Customers' wants across the world have been standardized (Saxena, 1989).... Customers' wants across the world have been standardized (Saxena, 1989).... When managers work across borders, they encounter many challenges.... For instance, if one is operating a small business in one area or has employed labor from one locality, the business is affected by geopolitical meteorological, technological, biological, and other changes across the world....