Building Strong Brands - Assignment Example

CSR has increasingly become prominent because organizations have discovered that in addition to growing their businesses it is crucial to building reliable and sustainable relationships with the whole community.... … The paper "Corporate Social Responsibility Adds to Brand Value" is a great example of a marketing essay....

The company makes Mac's brand of computers along with popular software brands such as iLife, OS X and iWork.... The company makes Mac's brand of computers along with popular software brands such as iLife, OS X and iWork.... Other such brands with extreme loyal user-base include iPads, iTunes, iPhone and iPod.... strong and clear brand image can increase consumer confidence and convince consumers to buy the products (Fadaei 2013, 6)....

… The paper “Modern Marketing Techniques or Strategies for Consumers to Satisfy Their Needs - SEO, Social Networks, E-marketing, Interactive Websites" is a perfect example of a term paper on marketing.... The concept of marketing has changed in the modern business situation.... This is because the access of information by the consumers has greatly taken a new dimension....

Such factors have made contemporary managers understand the importance of Building Strong Brands.... Such factors have made contemporary managers understand the importance of Building Strong Brands.... One of the strongest brands today is Starbucks Coffee which has maintained this status over the years (Davis, 2008).... Being the leading coffee house itself gives a strong message that Starbucks is the strongest brand in the coffee sector in the world....

Since 1980, it has been imperative development for managers in understanding that recognized brands could symbolize a particular value for the organization – an essential principle or foundation which supports a product or the company.... … The paper "Blackberry Successful Branding" is a great example of a marketing case study....

As Keller (2009) argues, Apple employs some techniques in marketing communication such as product reciprocity, consistency, and commitment, building consensus with customers, ensure liking and credibility, scarcity and assuming authority for its decisions.... … The paper "Community Relationship Management and Social Media" is a great example of a Marketing Case Study....

Brand equity and associated metrics are critical in delivering competitive advantage through the formulation of customer-centered strong brands as a result of the premise that it empowers organisations to differentiate their products and establish the impact of brand awareness on consumer response.... The article argues that marketing management might use brand equity and associated metrics since they are integral in the formulation of customer-centered strong brands, formulation of the product line and extension strategies, for accounting & merger purposes, critical in the creation of a barrier to entry and so on....