Adopting the Marketing Concept a Company as Development of Future Plan - Coursework Example

According to the World Commission on Environment and Development's report sustainable development is defined as the 'development that meets the needs of the present without compromising the ability of future generations to meet their own needs' (World Bank Group website, 2001).... (2009) define sustainable marketing as 'the establishment, maintenance, and enhancement of customer relationships in order that the objectives of the parties involved are met without compromising the ability of future generations to achieve their own objectives' (p88)....

The essence of the marketing mix emerged as an asset of controllable variables also known as tool kit which was basically used to influence customer purchases and behavior.... However, it is observed that companies generally use the standardization or adapted version of the marketing mix to adapt to the marketing environment (Birnik and Bowman, 2007).... Small and medium enterprises utilize the adopted marketing mix because it serves the purpose of the guide for adapting to the marketing environment....

The paper "The Essence of Marketing Strategy and the Organizations Business Advantage" gives detailed information about the marketing concept.... The concept is good but cannot be fitted with all firms and their marketing procedures as it lacks competition, which is vital in the marketing concept.... Marketing assists in identifying specific markets for products and services, guiding the development of products, packages, and services, etc.... he Blue ocean marketing concept proposes a method based on the segmented target group and the product development and marketing is based on the conduct of this group....

Based on an overall analysis regarding past performances of the company, I adopted a systematic plan of marketing strategy for the promotion of company's printer sales.... M/s Dell Computers, a renowned international company produce and distribute best quality electronic products of Desktop PCs, Servers, Laptop PCs, TVs, Printers & Ink, Electronics, Software & Accessories and provide support as well as services to Home & Home Offices, Small &.... Michael Dell, Chairman and CEO of the company has offered me the job of marketing consultant....

trengths and weaknesses of a company are mostly related to internal aspects.... The competitive advantage of a company arises out of several factors and the business plan which is very difficult to duplicate and the absence alternate products available cheaply enable IKEA to exploit the opportunities effectively and overcome the external threats.... From the paper "Proposed plan for Future Development for IKEA" it is clear that the company exhibits its leadership style in adopting more environment-friendly processes in manufacturing....

This work called "marketing Concepts" describes the ways in which new ideas and technological advancement spread to people of diverse origins and cultures around the globe.... This could be in the form of marketing communication or interpersonal communication, etc....

Hugo Boss, the developer of Hugo Boss fashion enterprise drawn in this research expressed vividly how consumer behavior that is generated by the new brand affects success in the marketing of products in an organization.... ustomers' challenges towards the new product in the marketIn most cases, advance in technology normally bears a challenge to consumers when it comes to purchasing new products from the manufactures hence leaving them with a great dilemma of adopting the new product or maintaining the previous product (Geng Cui, Wenjing Bao, and Tsang-Sing Chan, 2009)....

This report "Petrescue - Communication plan" discusses increase awareness about PetRescue operations to the target audience.... espite the company's indisputable success, there is an impending threat that seems to challenge its operations in the future.... Although society today demonstrates considerable interest in animals and the environment, there is a possibility that this trend might change in the future.... PetRescue fears that its website might lose attention from its target clients in the foreseeable future....