The Marketing Communications Strategy & Mix: Sports Company - Case Study Example

While analyzing the marketing tactics of the Nike, it is evident that the company uses different price offerings for its different market segments.... The company is one of the leading players in the world's sports equipment industry, and its business mainly focuses on athletic shoes and apparel.... is a US based sports equipments company headquartered near Beaverton.... The company is a global supplier of sportswear and sports equipments....

The analysis of the company is further illustrated in terms of its strengths, weaknesses, opportunities and threats.... Product Outline Gatorade is a sports drink brand that is produced and distributed to more than 81 countries by its parent company PepsiCo.... company Analysis PepsiCo, the parent company that produces Gatorade aims at becoming a leader in the production and sale of sports drinks within its markets across the world....

A marketing oriented company bases its strategic decisions on the customers and the potential customers' needs.... The answers to these questions will provide the company with valuable info which will help it to gain sustainable competitive advantage.... In the paper “The Importance of marketing Orientation” the author focuses on marketing orientation as a concept, which was developed in the late 1960s and early 1970s at Harvard University....

So now, the sports are as much about the game as much it is about the accessories related to it.... This consumer demand has led to companies like ours, which exclusively cater to this segment of society, sell the sports product like hot cakes because sportswear has rapidly turned into an ever-growing and lucrative market.... Parry, 2004 has rightly stated that “There has been a significant change in the sports market over recent years driven by a number of key factors, including the high-profile media coverage of sport, the huge marketing budgets of the global brands and the increasing fashion appeal of sports clothing....

The company is derived from Europe where it matches the features of the small European cars.... The automotive market can be segmented by product type such as four-wheel drives, people-movers, sports utility vehicles, and light commercial vehicles.... Australia's low population density, large land area and the small role played by rail and bus travel in the transport system have encouraged car use....

The paper considers the brand image is reinforced through the association created by sponsoring the entity, the company's brand position becomes much clearer in the minds of its target consumers.... As the company sponsors an entity such as another company, an individual or an event, the company is linked and associated with the attributes of the sponsored entity.... If the associations are in line with the company's brand image, the greater the reinforcement of the brand image....

The articles cover broadly the importance roles played by sponsorship as an activity for the firms to gain and develop the sustainable relative advantage in the target market and provide the theoretical framework based on the sports sponsorship.... In addition, exponential growth accruals, development of sponsorship-linked marketing and RBV of the firm (Fahy, Ferrelly & Quester, 2004) and sponsorship as a resource as well as distinctive competencies ( Amis, Slack & Berrett, 1999)....

7P's of the marketing mix.... nbsp; … The company with its different strategies and quality services attracts the customers.... The "How to Start a New Business Venture" paper contains a proposal for a new business venture at Mayfair in the City of Westminster as it is one of the growing regions at the UK and the people nearby Mayfair region are more aware of the health and sports fitness center compared to other regions.... he new sports fitness centre should provide its customer with a variety of services....