StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Apple Watch Biblography - Assignment Example

Cite this document
Summary
It highlights the importance of the product feature and how it can help in customer attraction. It compares the features of U.S market products to give the…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.2% of users find it useful
The Apple Watch Biblography
Read Text Preview

Extract of sample "The Apple Watch Biblography"

The Apple Watch The Apple Watch Political and Legal Influences: Economic Questions and Considerations Bibliography Du, R. Y., Hu, Y.& Damangir, S. (2015). Leveraging Trends in Online Searches for Product Features in Market Response Modeling. Journal of Marketing, 79 (1), 29-43. This article brings forward the features that can help in the persuading potential customers to buy the Apple watch. It highlights the importance of the product feature and how it can help in customer attraction. It compares the features of U.

S market products to give the relevance of uniqueness of products when it comes to features. It also gives the marketing models and shows how the features of products affect the market of a product. The article, therefore, demonstrates the unique features in the market by using the online platform for comparison. The authors have shown that there is a positive correlation between the market trend and feature uniqueness.Jeong, K. & Philips, D. T. (2001). Operational Efficiency and Effectiveness Measurement.

International Journals of Operations & Production Management, 21(11), 1404- 1416 The authors of this article elaborate the efficiency and effectiveness of the production of goods and services. They also give the means and ways to which effectiveness and efficiency could be established. Much of the article lays emphasis on the equipment of production as a means to promote effectiveness and efficiency. This article gives a new method that will ensure accurate estimation and prediction of effectiveness and efficiency in companies.

The new method uses loss analysis (relative), state analysis, unit loss analysis and unit product analysis. This paper can be used to elaborate the means that the Apple watch can be produced in a more efficient and effective manner. This will ensure that the Apple company eliminate or reduce losses that might be brought by inefficiency or ineffectiveness.Lynn, M. (2011). Segmenting and Targeting Your Market: Strategies and Limitations. In M. C. Sturman, J. B. Corgel, & R. Verma (Eds.), The Cornell School of Hotel Administration on hospitality, 1, 353- 369.

Lynn reveals the STP (segmentation, targeting and positioning) strategy as the key to market strategy. This is the common approach that is used among most markets. The STP strategy is the most written strategy of all times as shown in this article. This STP approach views the market in terms of distinct homogenous groups. These groups are characterized with different desires and needs, thus have different tastes. The STP based marketer’s role is for identification of the market segments and their features that make them distinct.

They also help in the identification of segments that they believe their products can do better compared to their competitors. This ensures that the company lays focus in leading the market in terms of the products that they produce. This article will help in the identification of the target market for Apple watch. It will also ensure that Apple Watch leads in the market of unique watch production.Varadarajan, R. (2010). Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises.

Journal of the Academic Marketing Science, 38 (10),119–140. This article gives the details that relate to market strategy and why it is important in marketing. It views marketing strategy as a consideration of the organizational study, relations between organizations and the environment. It gives the details in relation to market place behavior of organizations. It gives the analysis of how communication, production and product delivery affect the behavior of the organizations. The article also shows how interaction with customers, consumers and competitors can affect the market.

It elaborates a market strategy as a means to show address concerns in relation to products, their markets, activities in the market and market resource creation. This will help in the identification of Apples market strategy. The Apples watch market strategy will include the look into the customer needs, the environment, and competition among others.O’Sullivan, K. J. (2007). Creating and Executing an Internal Communication Plan for Knowledge Management Systems Deployments. Journal of Knowledge Management, 11(2), 102- 108.

This article lays emphasis in the internal communication as a means for the company’s success. It identifies, defines and elaborates in the deployment of successful internal communication tips. The article solution is based on the system of knowledge management, resistance and effectiveness. The article lays emphasis on the strategies of communication with the factors that affect them. These factors include and not limited, to organizational culture, trust and misunderstandings. The article proposes a plan for internal communication that targets the audience.

It also gives the strategies related to timing, technologies and possible solutions when it comes to internal communication. This article will help in the addressing issues in relation to Apple company internal communication.ReferencesDu, R. Y., Hu, Y. & Damangir, S. (2015). Leveraging Trends in Online Searches for Product Features in Market Response Modeling. Journal of Marketing, 79 (1), 29-43.Jeong, K. & Philips, D. T. (2001). Operational Efficiency and Effectiveness Measurement. International Journals of Operations & Production Management, 21(11), 1404- 1416.Lynn, M. (2011).

Segmenting and Targeting Your Market: Strategies and Limitations. In M. C. Sturman, J. B. Corgel, & R. Verma (Eds.), The Cornell School of Hotel Administration on hospitality, 1, 353- 369.O’Sullivan, K. J. (2007). Creating and Executing an Internal Communication Plan for Knowledge Management Systems Deployments. Journal of Knowledge Management, 11(2), 102- 108.Varadarajan, R. (2010). Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises.

Journal of the Academic Marketing Science, 38 (10), 119–140.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Apple Watch Biblography Assignment Example | Topics and Well Written Essays - 500 words”, n.d.)
The Apple Watch Biblography Assignment Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/marketing/1682877-the-apple-watch-biblography
(The Apple Watch Biblography Assignment Example | Topics and Well Written Essays - 500 Words)
The Apple Watch Biblography Assignment Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/marketing/1682877-the-apple-watch-biblography.
“The Apple Watch Biblography Assignment Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/marketing/1682877-the-apple-watch-biblography.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Apple Watch Biblography

Nokia Smart Smartphone

This means that the company's design team should research and borrow a piece from other leading companies like apple's design team whose product designing is unique and different from the rest and above all exactly befits customers' needs.... Nokia is a mobile phone company whose headquarters are based in Finland....
7 Pages (1750 words) Essay

The Order of Property

n order to be able to advise Esther of her rights over the items that have been removed from the property, the branches and apples overhanging her property and the watch found in the grounds it is necessary to examine the law surrounding chattels and fixtures as well as the law regarding property ownership.... She has also noticed that an apple tree in the adjoining garden has branches overhanging her own garden....
8 Pages (2000 words) Assignment

The Heysel Disaster: Safety & Crowd Management

In the current day, as many as 70,000 people can gather in a stadium to watch a football match.... This writing "The Heysel Disaster: Safety & Crowd Management" seeks to discuss the causes and failures of the Heysel disaster.... Furthermore, the paper describes the legal ramifications and lessons learned after the catastrophe to prevent possible disasters in the future....
13 Pages (3250 words) Essay

Minicase-10(Managerial Accounting)

riefly discuss back ground and dispositions of recent stock options cases (at least 2 cases) that drew media attention1)apple Case:apple Company has issued backdated ESOPs to match the previous share price lows so that the Employees can make huge profits by exercising the options....
2 Pages (500 words) Essay

Computer Platforms: New Information and Communications Technology

Dell Dimension 4600 Desktop has a 2.... 6 GHz Pentium 4 processor, a 2 GB RAM, 320 GB hard disk and 8x DVD+RW drive.... This system contains the “Creative Sound… There is facility Intel 10/100 Ethernet plus v.... 2 56Kbps Modem.... The main faculty is the one FireWire and eight USB 2.... Ports (Dell Dim1, 2009)....
11 Pages (2750 words) Essay

Arts Marketing: Apple/Nike Co-Branding

In order to achieve this, apple provided tiny iPods along with a new wireless system referred to as Nike + iPod, which will receive data from a sensor built into the insole of the innovative shoes.... Co-branding is typically a marketing partnership that is established between two different brands of either goods or services while encompassing various varying form of branding partnerships like sponsorships (Kotler and Pfoertsch, 2010, p....
8 Pages (2000 words) Essay

Loyalty Program of the Apple Inc

This research is being carried out to evaluate and present the loyalty program of the American firm, apple Inc.... The company that is the subject of this research is apple Inc.... As of the year 2014, apple offered permanent jobs to over 72,000 people, and its profit for same year stood at a whopping $182 billion.... Some of the competitors apple faces include Samsung, Nokia, and Microsoft among others, all of whom offer either part of the similar services or the same as apple....
10 Pages (2500 words) Essay

After Apple Picking by Robert Frost

om/watch?... Many of his poems describe After apple Picking, Robert Frost , and Cartoon Physics, part by Nick Flynn, Outline, page Putting the two works in context Thesis, page Robert Frost and ‘After apple Picking', page 1 Setting this traditional poem in with Frost's life.... Robert Frost and ‘After apple Picking.... The narrator is an apple farmer at the end of a tiring day towards the close of the year....
2 Pages (500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us