E-Commerce and the Efficiency of Consumer Choice - Essay Example

The increasing online shopping preference of consumers is equally gaining momentum, especially among the young generation (Information Resources Management Association & Khosrow-Pour, 2002). The integral aspect of globalization and online marketing and sales overrides the competitive agenda for companies. The creation of websites for inquiries and transactions which is highlighted in the paper makes the work captivating and consistent with observed social changes. The author also points out the effectiveness of web-based consumer interaction with the organization (In Lee & IGI Global, 2014). The idea of increased confidence to make inquiries has significantly boosted sales for companies. Besides, E-commerce is portrayed as a tool of customer feedback mechanism on their areas of dissatisfaction.

The efficiency of consumer choice platforms on websites has offered consumers space, time, and variety to choose from. This underscores the benefits of E-commerce to companies and consumers (Cheeseman & Cheeseman, 2003). Through E-commerce, consumers are accessible to custom-made product options. This has blended well with the current generation and offers a smooth transition for the older generation. The discussion is generally exhaustive in terms of addressing the concepts and applications that surround E-commerce. Read More