StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Sports commercials - Essay Example

Cite this document
Summary
This essay talks about the sports advertisements that writer believe is very effective in terms of marketing. The ads discussed in this paper is the MLB’s “I Live For This” campaign, the Adam Oates NHL commercial and the “NBA Cares” campaign…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91% of users find it useful
Sports commercials
Read Text Preview

Extract of sample "Sports commercials"

Sports Commercials The first advertisement that I believe is very effective in terms of marketing is the MLB’s “I Live For This” campaign. There are two different versions of this ad, but they both capture the interest of the viewer in dissimilar ways. The first ad contains Derek Jeter, who talks about the emotions he feels when he plays baseball in front of his fans. In the ad, Jeter mentions the thrill he gets when his fans cheer for him. The purpose of this ad is to try and connect Jeter with his fans and encourage them to follow the MLB even more.

Slightly different from this ad, the second ad uses Laura, a normal everyday fan of the Cardinals. She talks about the emotions that she feels when she watches the St. Louis Cardinals play. She uses key adjectives like “a sea of red,” and also how the city “comes to life.” Furthermore, Laura describes her feelings when the national anthem starts. The purpose of this is to try and connect baseball with those people who are patriotic. The underlying message is that fans of baseball are also very proud of their country.

The next advertisement that is very successful in its marketing strategy is the Adam Oates NHL commercial. This advertisement is clever because it involves sexuality in the form of a woman to provoke thought. The ad uses phrases like “patrols the offensive zone,” and “loose rebounds” to compare hockey with picking up a date. This is clever on the part of the advertisers because they make hockey seem fashionable to the viewing public by contrasting scoring on the hockey field with scoring on the dating front.

The final advertisement that I found to really hit the mark was the “NBA Cares” campaign, which contained three different ads. In the first two ads, a vast number of professional basketball players plead with the audience to help contribute to those in need. This strategy generally works because the audience likes to think that, by helping the cause, they are on the same level as their role models. The third ad combined the use of star power with everyday fans to get its message across. This strategy is very effective because the audience sees their stars as normal people like them.

On the other hand, I felt that the 2008 MLB All Star commercial was not as compelling as it should have been. The focus of the ad was on the last All Star game at the old Yankee Stadium. It would have been better if the stadium had been shown a bit more considering that the ad was mostly about the stadium. Instead, the ad had many scenes from around New York City. But, unless you have been to New York before, you are unlikely to recognize anything. The final ad that I thought was not really effective was the Expect Great ad by Candice Parker.

This ad used satire to humor its audience. Parker started out by saying that “you couldn’t pay me to watch women’s basketball.” Even though this is only tongue-and-cheek, it focuses on the negative stereotypes that many people already have towards women’s basketball. Towards the end of the ad, the words “she wouldn’t say that” appear on the screen. However, by that time many people could already be in agreement with what Parker was originally saying. This advertisement is trying to be effective by mocking those who dislike the WNBA, but in reality, it only reconfirms what a majority of people already think.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Sports commercials Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Sports commercials Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/marketing/1578776-sports-commercials
(Sports Commercials Essay Example | Topics and Well Written Essays - 500 Words)
Sports Commercials Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/marketing/1578776-sports-commercials.
“Sports Commercials Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/marketing/1578776-sports-commercials.
  • Cited: 0 times

CHECK THESE SAMPLES OF Sports commercials

Marketing Trends of Nike Incorporation

It is one of the largest sports' kit producers.... Nike came as leisure sports and started booming but the market was still untapped.... Nike values included freedom, spontaneity, overshoot, Individualism, struggle, desire to go further, to reach its limits, willingness to extract rules and formal side of the flange sports (Nike claims an institutional aspect of the sport and the influence of federations sediment yet in many disciplines).... re derived from the original sports brand, namely the "running" (The race), individualistic sports where the concept of passing is central....
5 Pages (1250 words) Essay

The Sustainability of Extreme Sports as Businesses in Todays Society

 The aim of the research is to focus on the use of extreme sports in businesses trying to determine the sustainability of the extreme sports in business in the near future.... It discusses the implications of the use of extreme sports in marketing on the prospective or targeted consumers.... hellip;  Extreme sports are referred to the sports where the risk to the participants is significantly high.... The participants of such sports need to possess particular sets of skills....
19 Pages (4750 words) Research Paper

Reflection on Slingshot - An American Hot Rod Foundation Film

The film illustrates succinctly how drag racing set the foundation for later day car-related sports.... The film begins by proclaiming how men have always competed for feats of speed, starting with horse-back races to later automobiles.... It shows how drag racing came into being on the… I learnt there are many aspects to drag racing, prominently the commercial and technological facets to the sport....
2 Pages (500 words) Essay

The Business of Spots

The term paper "The Business of sports" presents the commercialization of sports and its effect.... Commercial sports thrive and grow under various economic and social factors.... Cities and towns are the best options for starting new teams, stadiums and introducing new sports to the millions of spectators and populations (Lench, 2000).... The viewers need to stand up for the high and middle revenue group of the population that likes to view sports....
7 Pages (1750 words) Term Paper

Commercial Sports in England

Notably, sports have attracted enormous sponsorship from big corporations, and ticketing has been one of the primary sources of funds in England.... Major… Similarly, many clubs have entered profitable deals with mainstream media such as televisions and other channels dedicated to Commercial sports The commercial sports continue to prosper in England.... Notably, sports have attracted enormous sponsorship from big corporations, and ticketing has been one of the primary sources of funds in England....
1 Pages (250 words) Essay

Attractivity of Commercial Sports

The paper "Attractivity of Commercial sports" highlights that for organized professional sports, commercialization is very important especially in sports such as basketball, baseball, football, hockey, and athletics that annually participate in the main leagues.... hellip; Commercial sports are able to offer value-added packages to their customer base during promotions such as free entry tickets, sport websites, sport TV channels, sports updates....
6 Pages (1500 words) Essay

The Influence of Commercial Sports to the Society

The author of "The Influence of Commercial sports to the Society" paper investigates the influence of commercial sports in modern-day lives.... The paper also examines the sports business structures, zeal for the field, and the subsequent financial reward.... nbsp; … Conclusively, the advent of commercial sports has with time added value to the recreational sports and entertainment industry.... sports are now a multi-billion industry with far-reaching stakes in many other industries....
8 Pages (2000 words) Coursework

Sport Commercial Sponsorship

The paper "Sport Commercial Sponsorship" presents a critical analysis of the sports market along with consumer marker as far as the sports marketing industry has to face a lot of challenges in the coming years.... Still, the sports market has developed to grow to be one of the largest around the globe with companies sponsoring players and teams to fund the costs related to major events (Milne et al, 1999).... The sports market has developed along with the consumer market....
5 Pages (1250 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us