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Customer Relations Management at British Airways - Case Study Example

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Summary
The paper "Customer Relations Management at British Airways" is a perfect example of a case study on management. British Airways (BA) is indeed a reliable company that strives to carry out its services with tremendous finesse. However, an analysis in this paper reveals that it still needs to perfect its Customer Relations Management (CRM)…
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Customer Relations Management at British Airways

Extract of sample "Customer Relations Management at British Airways"

Table of Contents

1.0 Introduction4

2.0 CTM Theory4

2.1 CTM at British Airways5

3.0 Recommendations8

4.0 Implementation Schedule10

5.0 Conclusion11

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(Customer Relations Management at British Airways Case Study Example | Topics and Well Written Essays - 2250 words, n.d.)
Customer Relations Management at British Airways Case Study Example | Topics and Well Written Essays - 2250 words. https://studentshare.org/management/2108944-customer-relations-management-at-british-airways
(Customer Relations Management at British Airways Case Study Example | Topics and Well Written Essays - 2250 Words)
Customer Relations Management at British Airways Case Study Example | Topics and Well Written Essays - 2250 Words. https://studentshare.org/management/2108944-customer-relations-management-at-british-airways.
“Customer Relations Management at British Airways Case Study Example | Topics and Well Written Essays - 2250 Words”. https://studentshare.org/management/2108944-customer-relations-management-at-british-airways.
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