Event Management Project Plan - Report Example

Event Management Project Plan Strategic Plan The event that is being organized is a charity soccer match. It is to be held on the 16th of October 2014. The event will be organized at a local college that has a seating capacity of 3,000 people in the soccer stadium. The event is organized by the ex-graduates of the college and will involve 35 volunteers from the 2010-2011 graduating batch. The event will consist of two teams, each consisting of 14 players. 28 individuals will be directly involved in the match, and the rest of the volunteers will help to sell the ticket and promote the event. Apart from 11 players starting the match, there will also be three substitutes available at the bench for each team. All the money generated from the event will go to an organization responsible for educating the physically handicapped students. The ground has been provided by the college for the charity match, and no rent has to be paid. The tickets would be sold for $10 to the senior members of the society and $7 to the junior members. Sponsors would also contribute towards the event, and it is expected that about four major sponsors and six other minor sponsors would make generous contributions towards the charity event (Anderson 138). There are meetings lined up with more sponsors. The college has taken responsibility for some of the expenses like refreshments for the players, uniform, equipment (speakers and television) and the lighting system. Venue and Dates 21st September Seeking permission for the soccer ground 23rd September Selecting Players/Making teams 26th September Ticket Printing 2nd October Marketing the events (Banners, posters, leaflets) 5th October Meeting the Sponsors to raise funds 5th October Making Tickets available in colleges and local stores 8th October Visiting other colleges to create awareness 12th October Practice Match 16th October Actual Event The SMART Model would help to explain the business strategy plan and objectives more precisely (Ungson and Wong). This is exclusive of revenue generated from sponsorship. Specific The objective of the event is to sell at least 2,000 tickets so that about $18,500 could be generated assuming 1,500 tickets would be sold to the adult members and 500 to the junior members. This would allow 18 handicapped students to receive education as it costs $1,000 per student annually. Measurable The target would be measurable once the amount of tickets expected is sold. It would require selling at least 2,000 tickets in the stadium with a capacity of 3,000 people. Action In total, 35 ex graduates are involved in the event. This means that the friends and family members of these 35 ex graduates are more likely to turn up. Also the existing students of the college would be welcomed. The team of ex graduates would also go to other colleges in hope of creating awareness. The course of action taken to sell 2,000 tickets looks promising. Realistic The event looks promising as previously other events organized for charity purposes were very successful. Selling 2,000 tickets would not be a very troublesome task considering there are 3,000 students alone in the college at present. Students and teachers from other colleges are also expected. Time The tickets would be sold inside the stadium and stores till the very last minute. It would take at least a month to sort out all the money received from the charity event and take the proceedings to the welfare organization. It is expected that the fees for the students would be paid within a month so that they could start or proceed with their education. The Overall objective of the event is to generate about $25,000, $18,500 from selling tickets and about $10,000 from the sponsors. It could see at least 25 handicapped students receiving education in the near future. The event could be repeated next year if it becomes a success and helps to generate money or the students. Marketing Plan Target Market The target market for the soccer event is people aged between 8 and 60. It is an event designed for all the members of the family and people from all ethnicities will be welcomed. It is a social charity event and will be played in good spirits disregarding any form of discrimination. No particular gender, race and social class of people are identified or excluded from the event (Reid and Bojanic). If there are people who want to bring in their little ones below the age of 8 or their grandparents above the age of 60 then, they are also welcomed to bring them. They have not been included in the target market solely because of the difficulty in marketing them. Marketing Mix Product The match is to be held at a local college with the seating capacity of approximately 3,000 people. The event is to be held on the 16th of October 2014. It would consist of two teams called Red Sun Patriots and Galaxy Supernovas. Red Sun Patriots are would wear black upper and orange shorts, and Galaxy Supernovas would wear white top and green shorts. The rest of the volunteers will wear a white top and white short. They will also wear a badge belonging to the welfare organization to show their respect and support for the physically handicapped people of the society. There would be a 15 minutes break after the first half has been played. The match will last for 90 minutes, 45 minutes each half. After the first half has been played refreshments will be served to the players that would include fruits, water and juice. There will be crisps, drinks, biscuits and burgers available from the different sponsors. They would be sold at the retail price with no added cost. There will be speakers and a large screen placed at the soccer ground. The speakers would come to good using during the lie commentary that will take place when the match is being played. A screen would come to good use for replaying every goal and other good moments in the match. The college has agreed to place the speakers and the television required for the day. Price The tickets have been priced reasonably so that it is affordable to every member of the society. Tickets for children under the age of 8 are priced at $7 and above the age of 8 are priced at $10. The tickets will be sold in the college where the match is to be held. It will be sold at local stores so that it is feasible for people to purchase them (Schwind). It will also be sold at the day of the event in the stadium. There will be a discount of $10 given on the purchase of every five tickets to encourage families in participating in the event. Place Tickets are distributed through other channels like stores, family members and friends that want to help. It would also be available at the place where the match is to take place. Online booking can be made, and tickets could be collected by the 14th of October based on the bookings. Tickets would be delivered within town to people who purchase more than ten at a time. Payment method is kept cash only (Taborda). Promotion The ex-graduates would dedicate their time in promoting the event. Promotional techniques for this event would include placing posters at general stores, bakeries, schools and colleges. The event would also be promoted by visiting other schools and colleges and letting students and teachers know about the event. This would be done to create awareness more than anything else (Smith and Raspin).   Works Cited Anderson, Judy L. Event Management Simplified. Bloomington: AuthorHouse, 2010. Print Reid, Robert D. and David C. Bojanic. Hospitality Marketing Management. London: John Wiley and Sons, 2009. Print Schwind, Michael. Dynamic Pricing and Automated Resource Allocation for Complex Information . Frankfurt: Springer Science & Business Media, 2007. Print Smith, Brian and Paul Raspin. Creating Market Insight: How Firms Create Value from Market Understanding. London: John Wiley & Sons, 2011. Print Taborda, Louis J. Enterprise Release Management: Agile Delivery of a Strategic Change Portfolio. London: Artech House, 2012. Print Ungson, Gerardo R. and Yim-Yu Wong. Global Strategic Management. New York: M.E. Sharpe, 2008. Print Read More