United parcel service and aviation - Essay Example

UPS and aviation This paper presents the detailed summary of UPS marketing in aviation sector and other aspects like what are the services offered by the United Parcel Service for the customers of UPS. UPS business has seen a remarkable growth in the last fifteen to twenty years. As a result the extent of competition between their competitors has also reached to a point of saturation which is making the UPS aviation sector to entice the customers with lucrative offers. Due to this competition the other parcel service operators are also providing out of the air port services to the customers so that the customers always use their services when ever they use their services. In the process to achieve the targets set by the UPS, employees try to provide the customers with the best discounts possible. In addition this paper classifies how many types of air busses are available with UPS and what are the techniques or services offered by the UPS to target the customers. The name of the competitors mentioned in the work is only used for the information purpose and not for circulation within the media. The role of UPS in aviation sector is quit evident because the aviation sector uses some of the best servers and computers related with high end aeronautic equipment used for aviation which should help UPS to grow maximum extent possible and hence UPS support and substantiate the uninterrupted break thru in the work culture of the present day business requirements. CONTENTS Introduction to UPS ---------------------------------------------------page 4 Primary services offered by UPS-----------------------------------------page 4 Working method of UPS---------------------------------------------------page 5 Efficiency of UPS employees ---------------------------------------------page 7 Acquisition tactics of UPS -----------------------------------------------page 8 Tailor made offers to corporate customers------------------------------page 9 United Parcel Service started in 1970 first as a messenger company in the United States. Now its stake is approximately $36 billion. It achieved this position by focusing on the goal of enabling commerce around the globe. Today UPS is the world's largest package delivery company and also a leading global provider of specialized transportation and logistics delivery. It operates in 200 countries worldwide. The growth of UPS in terms of economy is surprising, who would have imagined that a teenage boy borrowing one hundred dollars to start a package delivery business would create a company that is presently worth more than thirty billion dollars. Jim Casey, who was the founder, with the help of his brother and friends started The American Messenger Company in the year 1907. Their main task was to deliver packages, different sort of luggage and messages. At that the main transport for the company was bicycle. Though initially they faced many problems their business was a success. The only marketing techniques UPS uses to target customers to use UPS instead of DHL, FED-EX, USPS etc are the wide variety of services they provide to their customers and global clients. They not only provide wide variety of services but also make sure that the services provided are above the standards set by the company. According to business and commerce marketing is done for which there is no market. The service that UPS provides has a ready made global market. UPS sure knows how to tap the global market. To tap the global market UPS instead of using marketing techniques it believed in providing high-end customer service round the clock throughout the year The most important and primary services provided by the UPS are. 1. Shipping. 2. Tracking. 3. Support. 4. Business Solutions. Shipping: A customer can himself create a shipment to what ever the location he requires across 200 countries worldwide. A customer can calculate time and cost required for shipment to a specific location. A customer can himself schedule a pickup depending upon the availability of the resource to what ever the location required. If a customer wants to browse through the locations he can do that by find locations facility available on the web. By using UPS trade availability international tools a customer can know the estimated land cost, screen for denied parties, find harmonized codes, check import compliance to ensure that the shipment is in compliance with the respective country regulations, detect export licensees to ensure Their main principles that led to the success of The American Messenger Company were customer courtesy, low rates and round the clock service. The working method was simple; packages would be loaded into the single destined truck or bicycle rather than loading different packages into different trucks or bicycles. This method helped in terms of cost effectiveness and better use of drivers and equipment. At this time the company's interest was inclining towards aviation business. Since delivering of packages with the help of aeroplanes will be quick and profits earned will be to the tune of millions of dollars. They are hardly a few companies which are in competition to UPS. DHL, FED-EX and a contender to UPS is (USPS) United States Postal Service. But none of the above mentioned companies could be in competition with UPS. UPS had the maximum fleet of cargo plans. It has the cargo plans the most effective manner. So, that the parallel to the customer are delivered in time across the globe. Though UPS is a state owned parcel service which had most of its market once covered on the ground. Ups had a dedicated team of flight pilots, cargo plans and there team of flight technicians whose primary job is to see that here is no change in the schedule of the plans from one plane to another. Out of the total percentage of profit UPS had 38% of profit only from air cargo and it related parcels through flights. UPS hare boeing 747 and other cargo plans which can carry heavy goods and parcels. The employs working with UPS are sure that fly with high energy levels and without most efficiency. One of the main reasons behind a huge success of UPS is that it works independently where ever it offices are located. It does not depend on any allied agencies or franchisees or marketing companies. The strength of the companies had in its unity and discipline. In UPS discipline is a must for any employee. Every employee of the company works for the company and not for his personnel growth. They believe that the growth of the company is the growth of the employees. The employees are paid very high and handsome. So that they never try to jump to another company or with a reason that they are not paid to their talent. A standing example this that participation or sponsors UPS sponsors in NASCAR rallies. UPS sponsors hike in rallies. The brand name UPS Brown is almost branded trade mark. This is on all of the trucks that UPS carry. It is well known that discipline is present theme development follows. If we try to analyze every aspect of UPS development are common they that we can see discipline. The discipline is the primary. Which UPS is able to withstand all vulnerabilities, it is only this discipline and promotions this is marketing UPS to make profit over the tight competition from other global players like DHL, FED- EX, and UPS etc. UPS is not like it can work well within its network it sure knows how expand and reach out to the world will extremely business. If expands either by sitting up a new in fracture that from the scratch and make that the most profitable caring center or by acquiring maximum shares of their competition or by merging the competition into its fold. UPS is the process of acquiring the one of the global players in parcel service the overnight express UPS was improved by keen interest in acquiring the company under its brand name as United Parcel service. UPS spends much more than any other company employees in fracture. But at the same its also taxes the same costs on expenditure like fuel cost, taxes paid to the government and bonus paid to the employees. Its customized Siphoned Options for the interests make service all the more accusable to the customers on the web. UPS have the world class structure of picking up parcels and up lonely it to the nearby. Hub from whence the parcels and goods are placed in large containers to their respective destinations. There Hubs are so placed that no track of UPS brown will travel more than 50 miles to reach the Hub so the basic intention of placing the hub so close is that there should not be any delay in reaching the hub. At every particular interval of duration large trucks carrying containers departure for their destinations. They provide customized to the corporate sector. They have a tailor made offers and services to the corporate sector with prompt service. Because the corporate sector captures 21% of the parcels in the UPS. And more over the corporate official don't have any issues with prize tag of the service provided. And here UPS gives out most importance to the corporate sector. UPS sure knows the techniques of marketing. They give special services like, insurance on the goods particularly parceled to other countries, since it carries a large percentage of profit to the company. Online Website support: Any issue regarding assistance of passwords, Questions regarding navigation also can avail technical support through web References Wikipedia. (2006). UPS calculate time and cost. Retrieved on may 17 2006.< http://wwwapps.ups.com/servlet/QCCServlet> Cable News Network LP, LLLP. (2006) A Time Warner Company. Fortune 500 Company 2006. Retrieved on may 17 2006. http://money.cnn.com/magazines/fortune/fortune500/snapshots/1493.html goodlogo!com. (2006) Design cases. Retrieved on may 17 2006.< http://www.goodlogo.com/cases/ups/> United Parcel Service of America, Inc. (2006) UPS store. Retrieved on may 17 2006.< http://www.theupsstore.com/> Topix.net. (2006) UPS in news. Retrieved on may 17 2006.< http://www.topix.net/com/ups> Harvard business school. (2006) Item detailing and ordering. Retrieved on may 17 2006. http://harvardbusinessonline.hbsp.harvard.edu/b02/en/common/item_detail.jhtml;jsessionid=QG0X5F4N3KF0AAKRGWCB5VQBKE0YOISWid=395017&referral=8636&_requestid=68471 United Parcel Service of America, Inc. (2006) Customer Relationship Management United Parcel Service. Retrieved on may 17 2006.< http://www.crm-toolkit.com/CustomerRelationshipManagementUnitedParcelService.html> Read More