StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Drowling Mountain Ski Resort - Essay Example

Cite this document
Summary
The essay "Drowling Mountain Ski Resort" mostly focuses on the analysis of the sports tourism industry, that involves today a highly dynamic interaction of numerous aspects, such as socio-cultural, geographical, economic, ecological, and political as well as market trends and customers' needs…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.7% of users find it useful
Drowling Mountain Ski Resort
Read Text Preview

Extract of sample "Drowling Mountain Ski Resort"

?A CASE STUDY ON THE DROWLING MOUNTAINS SKI RESORT: BUSINESS RECOMMENDATIONS The sport tourism industry involves a highly dynamic interaction of numerous aspects – socio-cultural, geographical, economic, ecological, and political as well as market trends. In order to present comprehensive, well-informed and judicious recommendations regarding the issues at hand in Drowling Mountain Ski Resort, I must first focus on the present statistical and financial dynamics of the current snow sport tourism and snow games industry. In the recent past, tourism, particularly, snow tourism has attracted widespread business interests, its central attraction lying mainly in its combination of beauty, adventure sports and entertainment. The economic centrality of snow tourism has seen significant growth in the past few decades (Hudson 1). However, though the last 3 years have seen substantial growth in the Skiing and snow gaming industry of the United States, it is indeed a tough area of business with stiff competition and a number of variables that make the Drowling Mountain Ski Resort case rather a tricky one. Analysis of the Data As stated in the case report, there are certain demographic as well as ecological and climatic factors that have the potential to favorably or inversely affect the economic output of the ski industry. The demographic data presented show a rather restricted reach of the business. While, snow sport enthusiasts are steadily on the rise, there are however, more aspects involved in the resort industry, in particular. Children below a certain age, are, obviously exempt from attempting the sport, as are the elderly. Acclimatization is also an important issue in any snow sport, which may not be easy for everyone. Thus, the target demographic is rather limited, which invariably raises the stakes for companies like Drowling Mountain Resort as new and more innovative business ventures come into the market. By the very virtue of its nature, a ski resort must be well stocked in ski equipments and related sport goods, which is a huge investment given the seasonal relativity (four to five months) of its potential financial profits. The Drowling Mountain Ski Resort is located in Syracuse, New York. The prime business season for this particular resort ranges mainly from March to December. The 2008-09 figures show that an approximate 4 million people came to New York during the skiing season to enjoy the trills of the sport, which is more or less similar to previous statistics. However, it must be kept in mind that there are around 34 ski resorts to choose from and Drowling Mountains Resort fairs poorly in certain aspects that have caused business troubles for the Board of Directors in the past. Recommendations for Improvement The major problem of course is the relatively secluded location of the resort compared to the larger, more populated cities. Syracuse is nearly five hours away from New York, and two hours from Albany. In addition to this, the Drowling Mountain resort must face the problem of low populations within the state. This decreases the opportunity of securing new clientele as well as lacking a healthy number of steady client bases. While it had a respectable position and a high esteem among its clients previously, it has seen a steady decline in its popularity in the past 10 years. The economic crash in the recent years had dealt its final blow and left the Board of Directors struggling to find financing. The proposed hike in ticket sales, though indeed a positive initiative, can hardly be enough to turn the company around entirely. I think, good and cleverly targeted positive advertising would be an essential requirement of the moment. The initiation should be targeted at young and athletic groups like sponsoring skiing lessons in collaboration with the local high school, or offer limited period discounts for children’s outings arranged by the school. This would create a renewed interest in the resort. One of the primary advantages of the Devil’s Hill resort over the Drowling Mountain is in the technical ease and simple operation of its sport equipments. The latter is not equipped to accommodate all levels of skiers and snow boarders. Beginners, for instance, would choose Devil’s Hill over Drowling Mountain. Mr. Cartier must initiate a change in the business approach and offer better instructional opportunities through the addition of a Beginner’s Package. Since, a resort is more than the sports it offers, the offer of better amenities would be a huge positive point. In order to maintain a competitive edge over its most stringent competitor, certain new features could be added to the resort. An open hot spa and massage parlor, I believe, has the potential to generate steady revenue on its own, and fully recompense the investment. This would have provided a year-round interest independent of the seasonal aspect generally associated with ski resorts. Local people could come for a spa or a massage treatment any time of the year. In addition, I think, a cultivation of various related sports to the snow tourism industry, though strategically held camps and lesson session would be highly beneficial. Attractive packages targeted for young enthusiasts will generate good profits. Since, snow tourism also involves a romantic aspect, well-integrated honeymoon packages will be very popular as well. Innovative skiing camps and snow sports instruction lessons should be arranged during the skiing season to attract clients from the neighboring cities as well as the local areas. During the summer, rock-climbing lessons and trips can be offered as package deals in order to expand the areas of business venture. The recreational facilities offered in other high-end skiing resorts cannot be matched by Drowling Mountain Resort unless the quality of service is improved. An experienced and polite staff is always indispensable assets in the tourism industry. Conclusion After analyzing the various figures, statistics and a thorough study of the data provided on the three rival companies, as presented the case report, it is my conclusion that an overall marketing makeover has the potential to change the face of the Drowling Mountain Resort. The current figures indicate an increasing interest in the field of snow tourism. The best course of action, thus, should be one that exploits the opportunities presented by such a rise in interest. While the competition is steep and the inventiveness of business strategies must necessarily be restricted mostly by the involved factors of demographic, geographical and seasonal challenges, the previously mentioned recommendations, I believe, will initiate a positive change in the business. Reference Hudson, Simon. Snow Business: A Study of the International Ski Industry. New York: Cassell . 2000. Print. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Drowling Mountain Ski Resort Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Drowling Mountain Ski Resort Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/management/1489884-sport-management-ski-resort
(Drowling Mountain Ski Resort Essay Example | Topics and Well Written Essays - 1000 Words)
Drowling Mountain Ski Resort Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/management/1489884-sport-management-ski-resort.
“Drowling Mountain Ski Resort Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/management/1489884-sport-management-ski-resort.
  • Cited: 0 times

CHECK THESE SAMPLES OF Drowling Mountain Ski Resort

The Drowling Ski Resort

The Drowling ski resort is in serious financial crisis and in the last two year this trend has greatly curtailed its profitability, at the time of this study, it is threatening to cripple operations even possibly collapse the entire venture.... hellip; The Drowling ski resort is in serious financial crisis and in the last two year this trend has greatly curtailed its profitability, at the time of this study, it is threatening to cripple operations even possibly collapse the entire venture....
5 Pages (1250 words) Case Study

Possible Recommendations for Drowling Mountain

Although drowling mountain started as a nonprofit skiing resort, it is important to appreciate the fact that its major setback of receivership led to its big comeback as a full-fledged business enterprise.... … Name Instructor Course Date Possible Recommendations for drowling mountain Although drowling mountain started as a nonprofit skiing resort, it is important to appreciate the fact that its major setback of receivership led to its big comeback as a full-fledged business enterprise....
3 Pages (750 words) Essay

Environmental Performance in Offshore Oil and Gas

The Impact of Drilling Fluid on Safety and Environmental Performance in Offshore Oil and Gas Production Institutional Affiliation\ The Impact of Drilling Fluid on Safety and Environmental Performance in Offshore Oil and Gas Production The increased need for energy independence has seen a rise in offshore drilling activities in the recent past....
7 Pages (1750 words) Coursework

Marketing Analysis of Vail-Colorado

Vail owns four different ski resorts in Colorado, a resort in Lake Tahoe California, as well as a summer resort in Grand Teton.... Along with these six resorts, Vail owns Rock Resorts which is a management company that "manages 10 luxury resort hotels across the United States" (Vail Resorts).... The majority of Vail resort's visitors are there for the challenging ski terrain and the top quality service.... Many of the resort now offer snowboarder parks that include rails, pipes, jumps, terrain parks, and much more....
9 Pages (2250 words) Research Paper

How Does New Mexico's Media Portray Issues of Drought and Water Allocation

The city is located in the foothills of the Sangre de Cristo mountain range, and has a dense pine forest on the outskirts which can be reckoned as near to the city.... mountain terrains enforce a kind of semi arid continental climate in Santa Fe and due to this climate the city has moderate summers and winters....
19 Pages (4750 words) Essay

Pollution and Encroachment of Coastal Habitats in California

The breathtaking landscapes of the California coast range from forested areas, wilderness areas, dramatic cliffs, sandy beaches, and rocky outcrops to coveted ocean-side… In the past three decades, the coastline has seen some major changes as a result of new governmental policies and increases in human population, most Policies have been implemented that allow for greater leniency in the granting of permissions for off-shore oil drilling, and with a reduction of personnel in organizations such as the Environmental Protection Agency, the strict guidelines that have survived are not being sufficiently enforced....
10 Pages (2500 words) Essay

Geography of Albuquerque and Santa Fe

Wikipedia describes the geography of Albuquerque in following words,” Albuquerque is the largest city in the state of New Mexico, United States.... It is the county seat of Bernalillo County… The city population was 448,607 as of the 2000 U.... .... census.... As of the 2005 census estimate, the citys population was 494,236, with a metropolitan population of 797,940....
19 Pages (4750 words) Essay

Deep Sea Drilling

This paper ''Deep Sea Drilling'' tells that Deep-sea drilling is a process of gas and oil exploitation in the seabeds.... It is becoming increasingly popular over time because of the technological and economic feasibility of deep-sea drilling projects....  The environmental scientists remain skeptical over the deep-sea drilling....
6 Pages (1500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us