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The Influence of EU Policies on the ROCKWOOL Group - Essay Example

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THE INFLUENCE OF EU POLICIES ON THE ROCKWOOL GROUP By Tutor Institution Date Introduction, Activities, Structure and Recent Performance Policies in the European Union market are supposed to create unilateral and guided plans on how to run the EU market…
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The Influence of EU Policies on the ROCKWOOL Group
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The company has a long standing generational production through manufacture of stone wool insulation products. The stone wool is a product that is used to enhance the life of people both in homes and offices by alleviating most of the problems associated with the environment. Some of the problems alleviated are greenhouse effect, smog and acid rain in the air. Other products and areas of specialization include ship building, petrochemicals as well as horticulture. Rockwool group was founded in 1909 and to date, has factories in over 20 countries in 3 continents all over the world.

With an employee population of over 8,000, the company has regional networking groups that cover European sub-region of the Benelux countries. In 2009, the company, a large scale corporation realized a revenue high of $ 2.7 billion. It is therefore a company that operates on the basis of economy is of large scale production and distribution. It should be noted that though the country operates in three continents only, its products are universally used. The structure of the company is based on a very high level of computerized systems that creates a very easy performance criterion across areas of operation.

The company has in the recent past harnessed use of a better control of its infrastructure in which case there is a high level of computerized technology that keeps all the company operations all over the world as a worldwide centre of operations. . The organizational structure of the company is based on the international company act sequences in which case there is a high level of dependence on the articles and memo of association. The company management on an internal scale is based on group management where there is a chief executive as well as a board of directors.

There is also an established audit committee that authenticates the running of all the internal and external issues on finance in the company (Rockwool, 2009, p. 21). With all these, the company benefits from the general performance of all the activities that is relevant in integrating all the branches of the company for a worthy cause. How Policy Developments in the European Union Affect the Company There are several policies that govern the trade in the European Union. These policies affect every aspect of the trade and are therefore helpful in creation of healthy trade factors in the region.

The policies that are regulated in the union are broad-based but serve very specific purposes. The policies touch on areas that deal with integration of the market, available opportunities, and the effects of the political economy and venture laws into the international markets (Clarke & Morgan, 2006, p. 33). Integration and Competition Policies The integration policies in the union have had a big market influence in the market. There are some countries that have high stake integration than others.

For instance, some countries in the eastern part of Europe do not have a direct relationship with those in the west. Therefore, the companies with a base in either region do not enjoy all the rights associated with closeness. The level of competition therefore is not as creative as it

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