The Role in YouTube Video Sharing - Report Example

YouTube and Us Name Institution Table of Contents Introduction 2 Audio library 3 Fan Finder 4 InVideo Programming 4 YouTube Live Events 5 Design Rationale 6 The material is the metaphor 6 Colour system 7 Motion 8 The rationale 8 Criticism 9 Comments Critics 10 References 11 YouTube and Us Introduction YouTube is one of the technological starts up an organization that has grown to be successful in the world today. Since its activation in February 2005, YouTube has gained popularity all over the globe to share videos online (Andrew, 2014). The graphic design employed by the three inventors who formally worked with PayPal offered an option of using video technology (Andrew, 2014). Therefore the use of this technology has consistently impacted each individual in the world today to share videos online. The use of video technology has ensured playback, uploading and quality and format features play an excellent role in YouTube video sharing. (An image of YouTube (Andrew, 2014)). YouTube as one of the friendliest user sites, it has some features that incorporate the ideas of human beings towards sharing (Andrew, 2014). The design structure of this site supports the incorporation of YouTube features as discussed bellow. Audio library Many users have come across this feature in the YouTube zone. Music normally evokes a concentrated emotional response towards the audience (Andrew, 2014). The perfect music track has the ultimate power to establish an absolute magical moment during an event. Choosing the wrong audio music playlist for the audience you are risking damaging the mood within a glimpse of an eye (Andrew, 2014). Therefore the use of the audio library of YouTube has considerately gained popularity for marketers. (An image of audio library (Andrew, 2014)) Fan Finder YouTube Fan Finder is a tool that invites a user to submit up to a number of four channel advertisements that will reach to your targeted people to market the sites in liking your content so they can become regular subscribers (Andrew, 2014). The Channel advertisements that are made in form of videos where they reveal the content of the project, they are used to obtain more subscribers to check your contents (Andrew, 2014). In order to get started, one needs to upload the advertisement like any other ordinary video. You will also have to submit it for review through Fan Finder page. Fan finder component in YouTube is essential for gaining popularity while sharing your videos online (Andrew, 2014). InVideo Programming After attracting subscribers to watch ones YouTube videos after uploading the channel advertisement, the other important practice one has to do is ensuring subscribers keep on viewing these videos (Andrew, 2014). Your main aim is to avoid your subscribers from going to your competitors. In order to abolish this practice, the account holder must create an enabling environment to prove their existing clientele experience. The holder must also become a regular streaming avenue for that will attract viewers towards their contents (Andrew, 2014). (An image of an InVideo programming (Andrew, 2014)). YouTube Live Events The YouTube live event was introduced in YouTube site to be used by individuals who have earned access through registration with the YouTube company to do their services (Andrew, 2014). This feature makes it different from the other online sites from its greater set features it offers. The additional set of features can make the broadcasting process more professional than simply using a built-in microphone and a web camera (Andrew, 2014). YouTube Live Event is also another feature on YouTube website that contains a number of live video cameras that enables the account holder to choose their inputs for the creation of the videos (Andrew, 2014). This feature is the best since one can view real-time information and also enable live closed captions during the broadcasting event (Andrew, 2014). (An image of YouTube live event (Andrew, 2014)). Design Rationale In coming up with the YouTube website, the developers employed the use of material designs. Material design creates an impression for users that provides the best characteristics in designing in relation to enhanced future possibility of innovation from the using technology. Therefore, in understanding the principles that are being adopted to come up with a design strategy for the YouTube website some of the principles are engaged. The material is the metaphor The material metaphor as adopted in the design principle depicts the collaborating constituent of the restructured system. These resources are being beached from an absolute truth that is motivated through revisions, until now technological development opened magic and imagination (Steven, 2015). Edges and surfaces of these resources have provided an optical interpretation which is being beached inside a reality. Using these recognizable perceptible elements has assisted the users’ to rapidly comprehend with the features available (Steven, 2015). Since the flexibility of these material designs in YouTube creates fresh attributes which supersede the ones already available, they have gained more popularity for the site to share videos (Steven, 2015). The essentials idea behind this innovative strategy and implementation was to convey the interaction processes on bits and pieces in relative to each one (Steven, 2015). Colour system One fundamental essential that is obtained in a printing design attributed by the use of material design to provide a guideline for the use of visual treatments while sharing videos on YouTube plays a major role in picking the right colour (Steven, 2015). These elements play an important role to the users and marketers more than only to please the eyes. The colour system being used on YouTube creates a meaning, hierarchy and focus for the user to be appealed (Steven, 2015). Also the uses of edge descriptions, deliberate colour choices, significant lettering and worldwide washed-out gaps have created a valiant crossing point that ensures YouTube users to appreciate the experience on a regular basis (Steven, 2015). Therefore, in material design, choosing the best colour system plays a crucial role on user actions in making major functions and providing a way forward for the YouTube users. (An image showing colour scheme of YouTube (Steven, 2015)). Motion Motion provides reinforcement as well as respect for users as a principal carter. The main user activities normally are modulation points in which they commence motions while they are transforming the whole design of the site (Steven, 2015). All these motion actions take place in a single environment placed by the developers to give a life to the videos being shared online. One is able to view how the video can be meaningful to them. Objects and videos are offered via YouTube customer exclusive of even infringing the stability in know-how as one can be able to reorganized and also be transformed (Steven, 2015). Motion is appropriate and meaningful material design being used on YouTube, serving as a centre of focus of attention while maintaining continuity of the objects and videos being shared online (Steven, 2015). Feedback is a subtle which is yet to be clear while on the other hand transitions are efficient and yet they are coherent (Steven, 2015). The rationale The main idea that is behind the adoption use of material design of YouTube website is the ability to obtain updates on the expected to be achieved after sharing objects and videos online (Steven, 2015). YouTube has used the colour red as its colour design system which is more appealing. Inside the YouTube site there is a leveraging the Lollipop Palette API by which it’s main function is to pull colours from the given channel advertisement and also to determine what the top splash colour should be within the advertisement (Steven, 2015). As it turns out, Android Authority one of the technological developers using YouTube has borrowed its scheme colour blue to compliment with the red one of the YouTube (Steven, 2015). (An image showing colour scheme of YouTube (Steven, 2015)). Criticism YouTube, through its existence it has been faced up with condemnation above the use of disgusting substance being found in some of the subscribers videos (Jonathan, 2014). A number of its registered members who have accounts are uploading some videos that contain defamation properties, pornography and also materials that are encouraging criminal conduct which has been forbidden by the YouTube's policy agreement (Jonathan, 2014). Divisive substance has also incorporated certain cases such as the Hillsborough disaster and Holocaust denial where fans were crushed in a football stadium; the video was uploaded on YouTube (Jonathan, 2014). It is upon this menace that the YouTube fraternity had to introduce strict measures by the introduction of a feature that will restrict videos that do not meet the terms of service to the site. Member accounts found with offences are blocked (Jonathan, 2014). Comments Critics Most YouTube videos permit the subscribers and viewers to write short comments; this feature has fascinated the unconstructive ideas in content and form (Jonathan, 2014). After enabling the community and collaboration of YouTube on a different scale, YouTube harnessed the crowds through the use of intelligence elements (Jonathan, 2014). A number of the existing commentary included this one: “Aggressive, sexist, swinging, Juvenile, homophobic, misspelled from raging at the contents of a video to providing a pointlessly detailed description followed by a LOL” (Jonathan, 2014). This is an example of what some negative comment that led to the introduction of stricter policies to eliminate such comments online is undermining social ethics (Jonathan, 2014). The use of this fresh and innovated scheme provided a way out that helped subscribers to eliminate and block offensive comments that viewers writes after watching videos on YouTube (Jonathan, 2014). References Steven Bradley., (2015, February 27). Design Principles: Dominance, Focal Points And Hierarchy. Smashing Magazine. Retrieved from http://www.smashingmagazine.com/2015/02/27/design-principles-dominance-focal-points-hierarchy/ Jonathan Feist., (2014, December 5). YouTube update rolling out, brings Material Design and more. Tessco. Retrieved from http://www.androidauthority.com/youtube-update-material-design-572567/ Andrew Macarthy., (2014, April 16). 5 Little-known YouTube Features for Marketers, social media examiner. Retrieved from http://www.socialmediaexaminer.com/youtube-features-marketers/ Read More

InVideo Programming After attracting subscribers to watch ones YouTube videos after uploading the channel advertisement, the other important practice one has to do is ensuring subscribers keep on viewing these videos (Andrew, 2014). Your main aim is to avoid your subscribers from going to your competitors. In order to abolish this practice, the account holder must create an enabling environment to prove their existing clientele experience. The holder must also become a regular streaming avenue for that will attract viewers towards their contents (Andrew, 2014).

(An image of an InVideo programming (Andrew, 2014)). YouTube Live Events The YouTube live event was introduced in YouTube site to be used by individuals who have earned access through registration with the YouTube company to do their services (Andrew, 2014). This feature makes it different from the other online sites from its greater set features it offers. The additional set of features can make the broadcasting process more professional than simply using a built-in microphone and a web camera (Andrew, 2014).

YouTube Live Event is also another feature on YouTube website that contains a number of live video cameras that enables the account holder to choose their inputs for the creation of the videos (Andrew, 2014). This feature is the best since one can view real-time information and also enable live closed captions during the broadcasting event (Andrew, 2014). (An image of YouTube live event (Andrew, 2014)). Design Rationale In coming up with the YouTube website, the developers employed the use of material designs.

Material design creates an impression for users that provides the best characteristics in designing in relation to enhanced future possibility of innovation from the using technology. Therefore, in understanding the principles that are being adopted to come up with a design strategy for the YouTube website some of the principles are engaged. The material is the metaphor The material metaphor as adopted in the design principle depicts the collaborating constituent of the restructured system. These resources are being beached from an absolute truth that is motivated through revisions, until now technological development opened magic and imagination (Steven, 2015).

Edges and surfaces of these resources have provided an optical interpretation which is being beached inside a reality. Using these recognizable perceptible elements has assisted the users’ to rapidly comprehend with the features available (Steven, 2015). Since the flexibility of these material designs in YouTube creates fresh attributes which supersede the ones already available, they have gained more popularity for the site to share videos (Steven, 2015). The essentials idea behind this innovative strategy and implementation was to convey the interaction processes on bits and pieces in relative to each one (Steven, 2015).

Colour system One fundamental essential that is obtained in a printing design attributed by the use of material design to provide a guideline for the use of visual treatments while sharing videos on YouTube plays a major role in picking the right colour (Steven, 2015). These elements play an important role to the users and marketers more than only to please the eyes. The colour system being used on YouTube creates a meaning, hierarchy and focus for the user to be appealed (Steven, 2015). Also the uses of edge descriptions, deliberate colour choices, significant lettering and worldwide washed-out gaps have created a valiant crossing point that ensures YouTube users to appreciate the experience on a regular basis (Steven, 2015).

Therefore, in material design, choosing the best colour system plays a crucial role on user actions in making major functions and providing a way forward for the YouTube users. (An image showing colour scheme of YouTube (Steven, 2015)). Motion Motion provides reinforcement as well as respect for users as a principal carter. The main user activities normally are modulation points in which they commence motions while they are transforming the whole design of the site (Steven, 2015).

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