Research on music application users - Essay Example

Reflection Paper The purpose of my research was to understand music application users who like Itune or Zune. The two research methods involved ethnographic research and questionnaires which are considered qualitative research methods. The group came up with open ended questions which often characterize ethnographic research. We all have to keep in mind that even if the type of research would move us to know our participants better, we must remain objective at all times. Also, we need to work closely as a group because all of us need to communicate clearly our ideas. The research project gave us important lessons that helped us grow as students. The first thing that the group decided upon was the types of research methods we were going to use for the project. Every member researched on different research methods and presented the pros and cons of each method. We deliberated and came up with ethnographic research that involves survey and questionnaires. It was important for us to determine the value of each method and assess whether we would be able to get the result we needed using the methods aforementioned. First, we looked at the advantages of using interview for research. We realized that this method is time-consuming but yields quality data since we can ask open-ended questions. There was so much information that can be extracted using interview. Nevertheless, the group leader took the initiative in properly briefing us on how to conduct an interview for Research purposes. Another essential fact about interview method is that the interviewer must be skilled in conducting an interview. At times the answers can get personal but the listener must not be biased at all. Also, we must not ask leading questions because the subject must express his/her opinions freely. So if I am an avid Itune user, then I must not let the subject know about this. In ethnographic research, we must understand the value of the users. The first principle is that every person has a different background and value system. This could definitely influence their attitude towards a product or service. Some users value affordability while others prefer easy accessibility. There are also many users who prefer to use services that associated with strong brands like Apple’s Itunes. The behavior of users can also help marketers forecast some innovations in product design. While many users love the features of Zune, it cannot be applied on non Mac OS laptop or PCs. Knowing consumer’s preferences and behaviors are extremely important when designing products. First, designers can make decisions on what they should or should not include in creating a product. Once a product is launched and used by consumers, then various feedbacks can useful for improving the product’s characteristics. Nowadays, one way of having leverage is increasing customer satisfaction and that means continuous innovation. Some businesses frown upon criticism, because of this they lose a great opportunity to learn from their market. Due to the research we conducted, the answers given to us revealed the usability of applications and services that marketers should take note of. Indeed, we can say that even if our research was simple, it provided very relevant data for designers of music applications. Personal Contribution Every team member has their personal contribution that eventually led to a successful project. The first challenge that the group must overcome was organizing meetings. I was assigned to schedule the said meetings which was overwhelming at the at the beginning. I had to consider that each member had different priorities and schedule so a meeting must be scheduled based on everyone’s free time. Since I was the contact person, I have to keep track of all their messages and completely relay the information to the whole group. During meetings, all the tasks are delegated so we can start working on our share of tasks. We communicated in any means possible –mobile phone, Facebook, e-mail and quick meetings. Such effort facilitated smooth settlement of any concerns or issues that comes up. Another personal contribution that I did was helping the group to identify the key findings. Before that, I also participated in designing the questionnaire which meant doing some extra research on my part. It was quite tedious to sit beside a group member and discuss for a long period all the questions for the interview. My partner and I could not rush this part because the results of the questionnaire would make difference in our research. Personal skills development Because of the group project, I improved my communication skills because I had to initiate reaching to all members whenever there is a meeting. I also believe that my Organizational skills were enhanced since I did a lot of coordinating. Sometimes, I took notes during the meeting; at one time, I even facilitated a very quick meeting. This increased my self-confidence and realized that I could handle important responsibilities very well. What worked for me? I think it’s the challenge that motivated me to do things I have never done before. I am motivated to finish a task once it is assigned to me since I have high expectations for myself. The only thing that didn’t work for me was interpreting the results of the research because I dislike tasks associated with numbers. It‘s a good thing my other group members were considerate enough of my skills and limitations. Each of one has limitations actually but we try our best to make things work. What makes a good teamwork? Every group member supports the goals that we have set at the beginning of the project. Teamwork becomes successful when a team member gives his best shot to do a task assigned to him. Nobody complained because everyone was busy carrying on their tasks whatever that maybe. Also, teamwork becomes effective when there is constant communication among team members. Even team members who are always in touch and misunderstand another person’s message. Because of the diversity of the group, I also became more gender sensitive and respectful of other people’s culture. Good thing, all group members followed the leader and did not attempt to act smarter than the rest of the group. I think for a team to be successful, the leader is also the key because he is the one responsible for motivating members to work hard. In conclusion, I learned many skills as well as acquire d new set of principles as a future team member. I also realized that designing a product is not an easy task for you cannot please all people. You simply try your best after listening to various feedback. Most of all, I am happy because I have gained more self-confidence and felt very responsible for the first time. Read More