Importance of Wired Magazine - Essay Example

Importance of Wired Magazine Advertising plays a vital part of everyday sales and exposure when it comes to the services and products offered by a company. Absence of advertisements, companies and franchises would not have an outlet of promoting what they are offering for sale. They would not also enhance sales of their products in terms of widening their market outreach and existence in the market. A century ago, advertising was largely limited to newspapers and billboards. Advertising and marketing today has dominated human environment where commercial information have moved beyond radio, television and magazine and can now be found in the internet. By use of information technology, a click of a button has been enough for a marketer to reach enormous number of customers. Technology has given millions of people instant access of information. Marketers trying to get their products into the public eyes have actively used this fact. While the internet allows large dissemination of advertising, other technologies such as wired magazine has even made it easier for technology enthusiasts to access online information by just subscribing to wired magazine that is a new site for online information in a printed form. The issue of technology has changed the marketing of products. Buying and selling has been boosted by technology since it has become more convenient something that has attracted most people to rely on technology hence becoming technology enthusiasts forming often readily available cloud service for the sellers of high-tech products. Sellers such as Motorola company has been in the forefront on the use of wired magazine to promote the market of motor X since it was introduced in the market in August this year. Motorola has used wired magazine to back up the phone advertisement with a straightforward campaign including national TV commercial, print ads, online display units and stunts like getting it in the hands of models on fashion. Wired magazine has made it possible for motor X customers to access clear images of the phone in colors while marketers have been able to respond quickly to the marketplaces. For example, different markets can be targeted with differently themed promotions using digital technology without the prohibitive costs associated with traditional print technology. A wired magazine advertisement using graphic design software sent via email enable technology enthusiasts distinguish products from different marketers through the pictures bringing new experience to technology fans. Establishment of advertisement through the wired magazine by the Motorola Company was to reach enormous number of customers either globally or nationally considering that technology fans are always ready to buy or subscribe to these reads be it monthly or even yearly. Placing images of the Motorola X on the wired magazine had the expectation that a large number of people will pause to look and at least mull over subconsciously even if they would not make a conscious decision instantly on the spot. Motorola Company also intended to use the advantage of magazine to provide an attractive display of Motorola X phone in the advertisement by the fact that use of images because of their glossy detail and show of colors that calls for the reader’s attention since they look realistic and appealing. Therefore, readers do not have a choice but to notice these attractive images covering a whole page or run for successive pages in a connective order. As a result, there is a high possibility of these readers becoming prospect customers of their Motorola X phone. The analogue way of marketing where the salespeople have been going door to door advertising the products have been very challenging to salespeople and customers such that it has been time consuming, very tedious an require selling qualities of high professionalism. On the other hand, customers have not been able to get precise information about the products they require. Moreover, this method has not been accessible to a wide population of customers. Nevertheless, use of technology has assisted sellers to overcome a number of marketing challenges by automating routine marketing tasks, provide data needed by the seller to target customers more precisely like opening new channel of communication and simplifying distribution of marketing materials. Although technology has been useful to seller to reach large number of customers through invention of marketing software which has assisted in managing email campaign and provide report that indicate the number of people who open emails or click on links within the email where the software sends an auto reply together with the requested contents back to the customer, sometimes customers do not get detailed information they may be requiring about the product. Therefore, wired magazine has been able to find a solution to this challenge for the customers through providing detailed information and images of the product in more conspicuous colors. Moreover, wired magazine has enabled technology enthusiasts through subscription to log in and download different types of material depending on their status. The issue of running marketing campaign that asks prospect customers to click on website link has been challenging due to increased level of traffic on the website. As a result, there have been slow responses between sellers and customers especially in peak demands. Therefore, introduction of wired magazine has been reliable in providing permanent capacity for the duration of the campaign since customers have been able to download information about a product and purchase additional capacity from a service provider on a pay-as-you-go basis through subscription. The zeal of the Motorola Company to capitalize advertisement on Motorola X phone through wired magazine is to promote the customizable aspect of the phone to the customers. Use of wired magazine has been effective in Facebook app where most of the people have been members. Therefore, an enormous number of people have been able to access the information. With one of the most advantage of wired technology providing security of information compared to wireless network, Motorola company have been able to use unique images of Motorola X phone to distinguish its features in the stiff competitive market since it has discouraged individuals to snoop into or to steal bandwidth. Subscribers are able to enjoy having the latest issues automatically especially on product information in a detailed manner on their iPhones, iPad and iPad touch. Moreover, wired magazine has helped the subscribers to access new ideas that happen in everyday reality. These ideas help to shape, transform the collective understanding of wired readers, and get precise information of the product they need. Motorola Company using wired magazine has been able to reach their customers in new ways by combing the richness of print design with digital interactivity. Using the wired magazine solution, the company has been able to create immerse content of the motor X to reach to the customers without having to hire additional developers or even invest in extensive retraining of staff to do the advertisement. Technology enthusiasts using wired magazine have been able to immerse themselves in the magazine contents like never before. They have also been able to get clear images of the products they require by allowing wired readers to explore magazine contents using touch gestures including browsing to see the contents of the issue at a glance when using a tablet. Along with providing immerse contents to the reader, wired magazine paves way to the wired reader for increased engagement with the brands of products being advertised. An image of colored pictures of the product being advertised in the wired magazine keeps the reader within the magazine experience. Marketers have also been able to expand their offers to the customers through advertising possibilities established in the wired magazines. Additionally, wired magazine has been able to integrate analysis from Omniture into digital magazine in order to give readers of the magazine increased visibility on how the product is used. This has enabled the marketers to enhance content and advertising optimization capabilities to satisfy the needs of their customers. Wired magazine has enabled presentation of products using images of a certain color. Some of these colors are very conspicuous such that they have been able to capture the attention of the reader at a glance. Use of images during advertisement of a product makes the brand seem more interesting. Therefore, it influences the buyer to purchase the brand. Using wired magazine, marketers have also added interactivity of the customers with the brand by adding videos to the magazine layout that has influenced in captivating reader attention and creating immerse content experience. On the other hand, wired magazine has helped the readers to learn most of a product features including the procedure on the use of the product through the digital technology. Use of magazine article has brought new experience to the technology users when they want to know detailed features or information of a product together with its brand. Some magazine articles also provide catalogue of other brands offered by the same company with their descriptive features and tagged prices. Images of colored pictures of the products have also contributed to increase in sales as readers of the magazine articles sometime make on spot decision to purchase the product being advertised in the magazine. Although these technological developments are unique and have been very useful to both marketers and buyers, they are available to everyone. Therefore, there is stiff competition compared to when only one promoter would have the access to advanced technology, it would certainly have a tremendous advantage. In the world that is saturated with this technology advancement, there has been a result of marketing competitive race in which each business is struggling for the next edge over its competitors. The level of competition has become expensive and stressful as new machines and software are constantly purchased while the employees are constantly trained to adapt the new practice. On the other hand, use of wired magazine to approach customers by the sellers has become homogeneous in both the products and the way that they are advertised. This has been associated by the fact that digital technologies make replication very easy such that no marketer can have a different effective advertisement in the competition for long without other rivals copying whatever is effective. Therefore, an advertising environment where everything looks the same makes it difficult for consumers to differentiate between products and there is increased public cynicism about the process of marketing used by marketers. As a result, upcoming marketers on using wired magazine as a way to try to reach more customers to buy their new products, for example, advertisement of Motorola X has faced the main challenge of low sale at first compared to other types of phone such as galaxy because they already have an established market resulting from early establishment. This implies that due to competition in the market, a new product to be introduced in the market through wired magazine has to come up with extra ways to capture the attention of the customers such lowering its buying price. Works Cited McNichol, T ‘Roads Gone Wild’, Wired Magazine, vol.12, no.12, December [Online], Available at www.wired.com/wired/archive/12.12/traffic.html.(2004). Print Steven Levy. Technology Corporation and Wired Magazine. New York: American Journal of Technology, (2013). Print Read More