BUSINESS RESEARCH WEEK4 TEAM - Assignment Example

Preparing To Conduct Business Research Preparing to Conduct Business Research Business research is an essential taskfor any entrepreneur wishing to start his or her own business or for a company that needs to expand its products, services and customer base. Information collected through the business research influences various decisions in the organization. Samsung Electronics Co. is one of the leading vendors of smartphones in the world and just like any company it faces challenges such as stiff competition.

To tackle this problem a business research ought to be conducted to provide strategic measures to counter this problem. Qualitative research design would be the appropriate primary research design to be used to find possible solutions for the problem facing Samsung. This is because qualitative research provides a conclusive, extensive and detailed description of the phenomenon under investigation. It can be regarded as more exploratory in nature. On the other hand, quantitative research involves more of numerical data collection and calculations such as counting, classification, construction of statistical models and figures to elucidate the observed phenomena.

Therefore, qualitative is essential for earlier phases of the business research design. The stiff competition faced by Samsung Electronics on the global smartphone market is influenced by other factors apart from quality of products. Price and consumer preferences tend to influence the purchasing power of potential customers. Thus, in qualitative research the research strategies include personal interviews, surveys, non-structured and structured interviews, analysis of documentaries or focus groups, personal observations and research of archives materials.

The data gathered from customers and employees has to be then analyzed and documented. The data is the presented in form of words, objects, images, videos, figures or graphs. Use of qualitative research as the primary research design in the Samsung issue involves viewing the marketplace as a social construction with regard to the perceptions of individuals. The concern is to understand the reason why customers tend to shift to other products from its competitors. Also, conduct surveys on its customer services, and efficiency of its products.

ReferenceZikmund, W.G., Babin, B.J., Carr, J.C., & Griffin, M. (2010). Business Research Methods (8th ed.). Canada: Macmillian Publishing Solutions.